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Pursuing an MSc in AI for Business at the National College of Ireland (expected 2:1), with a strong focus on customer engagement, business analytics and data-driven decision-making. Bringing over seven years of experience across e-commerce product management and operations at TikTok and Kwai, delivering customer-centric products and growth initiatives. Proven ability to translate customer insights and commercial data into product improvements, optimise customer journeys and lead cross-functional projects that drive user engagement and business performance.…Pursuing an MSc in AI for Business at the National College of Ireland (expected 2:1), with a strong focus on customer engagement, business analytics and data-driven decision-making. Bringing over seven years of experience across e-commerce product management and operations at TikTok and Kwai, delivering customer-centric products and growth initiatives. Proven ability to translate customer insights and commercial data into product improvements, optimise customer journeys and lead cross-functional projects that drive user engagement and business performance.

Lili Fan

Marketing Strategist, Product Marketer, Growth Marketer, +2

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Pursuing an MSc in AI for Business at the National College of Ireland (expected 2:1), with a strong focus on customer engagement, business analytics and data-driven decision-making. Bringing over seven years of experience across e-commerce product management and operations at TikTok and Kwai, delivering customer-centric products and growth initiatives. Proven ability to translate customer insights and commercial data into product improvements, optimise customer journeys and lead cross-functional projects that drive user engagement and business performance.…Pursuing an MSc in AI for Business at the National College of Ireland (expected 2:1), with a strong focus on customer engagement, business analytics and data-driven decision-making. Bringing over seven years of experience across e-commerce product management and operations at TikTok and Kwai, delivering customer-centric products and growth initiatives. Proven ability to translate customer insights and commercial data into product improvements, optimise customer journeys and lead cross-functional projects that drive user engagement and business performance.

Available to hire

Pursuing an MSc in AI for Business at the National College of Ireland (expected 2:1), with a strong focus on customer engagement, business analytics and data-driven decision-making. Bringing over seven years of experience across e-commerce product management and operations at TikTok and Kwai, delivering customer-centric products and growth initiatives. Proven ability to translate customer insights and commercial data into product improvements, optimise customer journeys and lead cross-functional projects that drive user engagement and business performance.

Skills

Social Media Design

Experience Level

Social Media Design

Intermediate

Language

English

Advanced

Chinese

Fluent

Work Experience

Senior Product Manager at ByteDance

April 1, 2022 - July 31, 2024

Worked closely with e-commerce sales teams in China to develop effective sales strategies based on market trends and user data analysis, achieving key online sales targets. Optimized industry-specific search strategies to identify supply gaps and enhance product offerings, ensuring a seamless search experience that drives GMV growth. Collaborated with sales teams to develop targeted marketing and product launch plans, improving overall metrics and user experience across industry and search channels. Devised tailored engagement strategies for products across different industries, boosting user awareness and purchase conversion efficiency for industry-specific items.

Product Operation Manager at Kwai Technology

March 1, 2020 - April 30, 2022

E-commerce Growth Operations Team, improved key metrics through personalized marketing strategies and user conversion path optimization. Coordinated with industry sales teams to create effective sales strategies, achieving targets through optimized pricing strategies and streamlined user conversion paths to meet growth objectives. Maintained relationships with top-tier influencer clients, implementing customized partnership plans to drive GMV growth in leading live-streaming channels. Designed and executed large-scale promotional events, including Double 11, utilizing tailored pricing and cashback strategies in collaboration with high-profile influencer content, resulting in a 1.65% increase in high-quality user ARPU and incremental GMV growth.

Customer Relationship Manager at Yilu Magic Cube Technology

July 1, 2015 - November 30, 2017

Managed customer lifecycle by providing tailored success strategies based on industry and business needs, including onboarding, growth, and renewal stages through training and regular check-ins to drive sustained value. Addressed evolving client needs across lifecycle stages, proactively supporting renewals, upsells, and marketing efforts. Maintained active client relationships, promptly resolving issues to enhance engagement and satisfaction. Compiled usage reports and success stories to highlight key clients, strengthening product reputation and brand credibility.

Product Manager at DiDi Chuxing

November 1, 2017 - March 1, 2020

Worked closely with e-commerce sales teams in China to develop effective sales strategies based on market trends and user data analysis, achieving key online sales targets.

LLM Product Manager at TikTok (ByteDance)

June 1, 2023 - July 31, 2024

Integrated critical models across the LLM annotation workflow, achieving a 5.8% improvement in audit pass rates and a 12% reduction in processing time. Optimized SFT queue annotation workflows, generating approximately 17 FTE worth of operational efficiency. Developed an AI reading assistant with context-aware search recommendations, increasing user reading duration and daily active users.

E-commerce Senior Product Manager at TikTok Shop (ByteDance)

April 1, 2022 - June 30, 2023

Managed in-app search, attaining a 1.1% improvement in search order volume and 1.4% growth in search GMV. Developed search optimization for major campaigns, resulting in a 5% improvement in search CTR. Pioneered a related search recommendation terms model for short video scenarios, producing a 34% improvement in search click-through rate and a 13% increase in search paying users.

E-commerce Operations Manager at Kwai Shop

March 1, 2020 - April 30, 2022

Drove user growth through strategic promotional campaigns, creating 7.5 million monthly new users. Led pricing strategies for e-commerce promotions achieving 6% GMV growth. Enhanced user purchase activity, achieving a 10% month-on-month increase in active buyer numbers.