Lilian Somtochukwu Obiukwu

Social Media/ Marketing Manager at Rosella Limited

Collaborated with influencers to incorporate paid promotions into brand strategy. Pitched campaign ideas to upper management to expand platform reach and engagement. Scheduled posting calendar to support consistent content stream. Planned and designed content with commercial direction. Monitored post comments and direct messages to survey audience attitudes toward content. Tracked platform analytics to determine success of content campaigns.

Content Strategist at Digital Square Limited

Increased audience engagement and brand awareness, analyzed metrics to identify underperforming content. Optimized content with new strategies based on current market trends. Assessed advertising campaigns' impact on consumer purchase intent and demand. Designed and implemented processes for determining marketing requirements. Helped companies determine market position from available data.

Marketing Associate at Taello Limited

Identified and defined target market segments for products or services. Built and maintained brand identity, ensuring consistency across all marketing channels. Planned, executed, and oversaw marketing campaigns across various channels—digital, print, social media, and events. Monitored and analyzed campaign performance using data and analytics to optimize future efforts.

Communications and Social Media Manager at Omakazi Beauty

Engaged daily with the community using posts, stories, and tweets. Tracked customer engagement and feedback to optimize social media strategies. Oversaw social media asset design to align with brand identity. Engaged in dialogues with target audiences to advocate for the company.

Marketing Executive at Brand Eye

Built and maintained brand identity, ensuring consistency across all marketing channels. Planned, executed, and oversaw marketing campaigns across digital, print, social media, and events. Monitored and analyzed marketing performance to make data-driven decisions and optimize future efforts.

Marketing Manager at Rosella Limited

Pitch campaign ideas to upper management for expanding platform reach and engagement. Schedule posting calendar to support consistent content stream. Collaborate with marketing team to plan and design content with commercial direction. Monitor post comments and direct messages to survey audience attitude toward content. Track platform analytics to determine success of content campaigns.