Liliana Margaryan

SEO Content Lead at Sportwave

Led the SEO content strategy, focusing on aligning SEO objectives and company goals to drive traffic and engagement. Oversaw content creation and optimization for better search visibility.

SEO Manager at SEV

Managed the SEO team, developed and implemented strategies to increase organic search rankings, and analyzed performance metrics to optimize campaigns.

SEO Content Manager at Adhub

Created and managed high-quality SEO content, working closely with marketing teams to ensure alignment with brand strategies and business objectives.

Marketing Specialist at Sportwave

Supported marketing strategies through digital channels, focusing on SEO and content marketing to boost brand awareness and conversion rates.

Led the content strategy to align with SEO objectives, AI-driven search visibility, and brand positioning. Coordinated cross-department collaboration between SEO, product, and marketing teams. Mentored a team of writers to deliver high-quality, search-optimized content. Executed semantic SEO initiatives including entity optimization, AI-assisted content optimization, and vector embeddings for semantic search and content similarity. Achieved improvements in rankings, organic traffic, and conversions across multiple niches and languages.

Continued SEO leadership with emphasis on technical SEO, structured data (schema), keyword research, and content optimization. Drove AI-search readiness and tracked AI search trends to stay ahead of the competition. Collaborated with cross-functional teams to ensure alignment with business goals.