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As the Creative Strategy Director, I've spent the past year and a half building the brand and online identity at SaltDrop - a boutique fitness studio in the East Village. During my time here, not only have I transformed and created a consistent social media presence, I also conceptualized and executed a multitude of impactful collaborations and events. Including collaborations with other local companies, brand launches, and a community event hosted by influencer Greyson Hoelzel (1.2 M followers). With an extensive background in performing, theatre, and film, combined with my work experience and skills, I think I would be the perfect fit to help bring a creative group's vision to life online.…As the Creative Strategy Director, I've spent the past year and a half building the brand and online identity at SaltDrop - a boutique fitness studio in the East Village. During my time here, not only have I transformed and created a consistent social media presence, I also conceptualized and executed a multitude of impactful collaborations and events. Including collaborations with other local companies, brand launches, and a community event hosted by influencer Greyson Hoelzel (1.2 M followers). With an extensive background in performing, theatre, and film, combined with my work experience and skills, I think I would be the perfect fit to help bring a creative group's vision to life online.

Lilianna Solum

Creative Director, Project Manager, Social Media Manager, +2

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As the Creative Strategy Director, I've spent the past year and a half building the brand and online identity at SaltDrop - a boutique fitness studio in the East Village. During my time here, not only have I transformed and created a consistent social media presence, I also conceptualized and executed a multitude of impactful collaborations and events. Including collaborations with other local companies, brand launches, and a community event hosted by influencer Greyson Hoelzel (1.2 M followers). With an extensive background in performing, theatre, and film, combined with my work experience and skills, I think I would be the perfect fit to help bring a creative group's vision to life online.…As the Creative Strategy Director, I've spent the past year and a half building the brand and online identity at SaltDrop - a boutique fitness studio in the East Village. During my time here, not only have I transformed and created a consistent social media presence, I also conceptualized and executed a multitude of impactful collaborations and events. Including collaborations with other local companies, brand launches, and a community event hosted by influencer Greyson Hoelzel (1.2 M followers). With an extensive background in performing, theatre, and film, combined with my work experience and skills, I think I would be the perfect fit to help bring a creative group's vision to life online.

Available to hire

As the Creative Strategy Director, I’ve spent the past year and a half building the brand and online identity at SaltDrop - a boutique fitness studio in the East Village. During my time here, not only have I transformed and created a consistent social media presence, I also conceptualized and executed a multitude of impactful collaborations and events. Including collaborations with other local companies, brand launches, and a community event hosted by influencer Greyson Hoelzel (1.2 M followers).

With an extensive background in performing, theatre, and film, combined with my work experience and skills, I think I would be the perfect fit to help bring a creative group’s vision to life online.

Skills

Microsoft Office

Google Drive

Experience Level

Microsoft Office

Expert

Google Drive

Expert

Work Experience

Creative Strategy Director at The SaltDrop

August 1, 2024 - Present

Lead creative strategy, community outreach, and brand partnerships, conceptualizing and executing high-impact collaborations and events with organizations, creators, and brands including First Round’s On Me, Reading Rhythms, Village Fairy Book Club, Social Tees Animal Rescue, Blind Body Beauty, and influencer Greyson Hoelzel (1.2M followers). Oversee all social media strategy and execution across Instagram and TikTok, including influencer sourcing and management, campaign ideation, content approval, and hands-on editing and performance optimization. Conceptualize, design, and execute end-to-end sales and marketing campaigns, including email strategy, copy, and design via Canva and other tools, tracking performance to drive engagement, conversions, and revenue growth. Built and manage the studio’s front desk department from the ground up, including hiring, training, creating an operational handbook, and overseeing weekly scheduling and ongoing team management to ensure a seamless cl

Personal Assistant/Nanny to Private Family at Private Family

January 1, 2022 - June 1, 2025

Coordinated weekly duties for a high-net-worth individual including running personal errands, organizing file systems, and tracking household inventory to improve overall efficiency. Event planned for upscale Bat Mitzvah at Ascend Lounge Columbus Circle: designed invitations and signing board, facilitated guest list and tracking, contacted vendors, and ordered merchandise. Oversaw care for two children, aged 10 and 13, by managing appointments, social engagements, and transportation. Spearheaded correspondence with the children's health care and after-school providers to ensure smooth scheduling and communication.

Server at The Ellington Restaurant

September 1, 2021 - December 1, 2021

Adapted to customers' needs and calmly multi-tasked in fast-paced environments to guarantee a positive and luxurious experience at an upscale American restaurant. Collaborated with front and back of house team members to fulfill orders in a timely manner.