Marketing specialist with 3 years of experience, including leading projects and coordinating teams. I work across content, creatives and performance, focusing on ideas that not only look good, but drive real results through testing and data.…

Lilit Harutyunyan

Marketing specialist with 3 years of experience, including leading projects and coordinating teams. I work across content, creatives and performance, focusing on ideas that not only look good, but drive real results through testing and data.…

Available to hire

Marketing specialist with 3 years of experience, including leading projects and coordinating teams. I work across content, creatives and performance, focusing on ideas that not only look good, but drive real results through testing and data.

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Language

Armenian
Fluent
English
Advanced
Russian
Fluent

Work Experience

Marketing Head & Brand Strategist at Monogram Agency
January 1, 2023 - January 1, 2026
Responsible for planning and executing marketing activities across multiple client projects in various industries, including sports, healthcare, hospitality, and technology. Developed and implemented marketing strategies for a diverse portfolio of clients, including major sports clubs, dental clinics, restaurants, and international brand-related projects (e.g., Apple Armenia), ensuring alignment with business objectives and target audiences. Generated campaign concepts and defined creative directions, including messaging frameworks, video scripts, and visual guidelines. Prepared moodboards and collaborated with designers and content creators to ensure consistency between concept and execution. Organized and coordinated production processes, including planning and managing shoots for marketing campaigns and content creation. Worked with digital advertising platforms such as Meta Ads, Google Ads, and DV360, supporting campaign setup, audience targeting, and performance optimization. Monitored results and contributed to data-driven improvements. Prepared reports and evaluated campaign effectiveness based on key performance indicators, providing insights for ongoing optimization. Managed multiple projects simultaneously, ensuring timely delivery, quality standards, and effective communication across teams. In the role of Marketing Head, oversaw project workflows, coordinated team activities, and ensured the execution of marketing initiatives, while remaining actively involved in both strategic planning and hands-on tasks.
Logistics Dispatcher
January 1, 2022 - December 31, 2023
Coordinated truck routes and freight deliveries across the United States; communicated with drivers, brokers, and clients to ensure on-time delivery; managed scheduling, problem-solving, and real-time operational decisions; handled high-pressure situations requiring fast decision-making and organization.

Education

Bachelor of Economics and Management at University of Rijeka – Faculty of Economics and Business
September 1, 2020 - June 1, 2024
Master’s Program in International Business at University of Rijeka – Faculty of Economics and Business
January 1, 2025 - June 1, 2027
Bachelor of Economics and Management at Yerevan State University
January 1, 2020 - January 1, 2024
Master’s Program in International Business at University of Rijeka, Faculty of Economics & Business
January 1, 2025 - May 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Other, Media & Entertainment, Professional Services, Transportation & Logistics
    paper Dazzle Academy – Marketing Strategy & Project Management

    Led marketing activities for Dazzle Academy, focusing on building structured communication, increasing brand visibility, and driving audience engagement.

    Developed and implemented marketing strategies, including campaign planning, content direction, and long-term growth initiatives aligned with business objectives.

    Generated campaign ideas and creative concepts, including video scenarios and messaging frameworks. Built moodboards and guided visual direction to ensure consistent and effective content execution.

    Managed content calendars and oversaw content production processes, including shoot planning and coordination. Collaborated closely with designers and content creators to deliver cohesive marketing materials.

    Worked with digital platforms such as Meta Ads and Google Ads to support targeting, campaign execution, and performance optimization. Monitored results and contributed to data-driven improvements.

    In addition to strategic responsibilities, managed projects and coordinated team workflows, ensuring timely delivery and alignment across all marketing activities.

    paper Apple – Digital Campaign Support & Content Strategy

    You can explore my work and visual examples here: https://www.twine.net/signin

    Supported digital marketing activities for Apple Armenia, focusing on campaign execution and localized communication for the target market.

    Worked on adapting global brand messaging to the local audience, ensuring consistency with Apple’s positioning while making content relevant and engaging. Contributed to campaign ideation and content planning aligned with brand guidelines.

    Developed creative concepts, including video ideas and content structures, and supported visual direction through moodboards. Collaborated with designers and content teams to ensure high-quality execution.

    Participated in digital campaign processes, including audience targeting, content performance monitoring, and optimization using platforms such as Meta Ads, Google Ads, and DV360.

    Focused on maintaining strong brand alignment while improving engagement and campaign effectiveness in the local market.

    paper Orion Sports Club – Marketing Strategy & Campaign Development

    Developed and executed marketing activities for Orion Sports Club, focusing on strengthening brand positioning and increasing audience engagement.

    Worked on campaign strategy, content planning, and creative direction, ensuring consistent communication across digital channels. Generated campaign ideas and content concepts tailored to the target audience, with a strong focus on sports and lifestyle positioning.

    Created video concepts, wrote scripts, and prepared moodboards to guide visual execution. Organized and coordinated shoots and content production processes.

    Collaborated with designers and content creators to deliver structured and cohesive marketing materials. Managed content calendars and supported ongoing campaign execution.

    Contributed to digital campaign performance through audience targeting, optimization, and analysis using platforms such as Meta Ads.