I am a versatile, multi-skilled graphic designer and marketing professional with a strong mix of creative, written and organisational capabilities. I focus on delivering compelling and impactful design that moves messaging forward, and I am passionate about brand guardianship, attention to detail, and producing impeccably crafted outcomes. My experience includes 5+ years in freelance graphic design including branding and visual identity, marketing collateral including point of sale (POS), print collateral, template creation, publications including reports and proposals, infographics, interior fit-out and signage, image retouching, digital assets for web/EDM/social media/e-learning, and art direction. I’m currently upskilling in animation, video post-production, and have an eye for photography. With 6+ years in advertising, communications and marketing, I’ve led account and project management, created content for web and social media, coordinated events and shoots, and steered end-to-end production. I’ve worked in-house and at agencies, thriving in fast-paced, deadline-driven environments, and I bring a te ao Māori and Pasifika lens to cultural capability and accessible design throughout projects.

Lillian Hou

I am a versatile, multi-skilled graphic designer and marketing professional with a strong mix of creative, written and organisational capabilities. I focus on delivering compelling and impactful design that moves messaging forward, and I am passionate about brand guardianship, attention to detail, and producing impeccably crafted outcomes. My experience includes 5+ years in freelance graphic design including branding and visual identity, marketing collateral including point of sale (POS), print collateral, template creation, publications including reports and proposals, infographics, interior fit-out and signage, image retouching, digital assets for web/EDM/social media/e-learning, and art direction. I’m currently upskilling in animation, video post-production, and have an eye for photography. With 6+ years in advertising, communications and marketing, I’ve led account and project management, created content for web and social media, coordinated events and shoots, and steered end-to-end production. I’ve worked in-house and at agencies, thriving in fast-paced, deadline-driven environments, and I bring a te ao Māori and Pasifika lens to cultural capability and accessible design throughout projects.

Available to hire

I am a versatile, multi-skilled graphic designer and marketing professional with a strong mix of creative, written and organisational capabilities. I focus on delivering compelling and impactful design that moves messaging forward, and I am passionate about brand guardianship, attention to detail, and producing impeccably crafted outcomes.

My experience includes 5+ years in freelance graphic design including branding and visual identity, marketing collateral including point of sale (POS), print collateral, template creation, publications including reports and proposals, infographics, interior fit-out and signage, image retouching, digital assets for web/EDM/social media/e-learning, and art direction. I’m currently upskilling in animation, video post-production, and have an eye for photography.

With 6+ years in advertising, communications and marketing, I’ve led account and project management, created content for web and social media, coordinated events and shoots, and steered end-to-end production. I’ve worked in-house and at agencies, thriving in fast-paced, deadline-driven environments, and I bring a te ao Māori and Pasifika lens to cultural capability and accessible design throughout projects.

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Language

English
Fluent

Work Experience

Contractor, Graphic Designer + Marketing Coordinator at Tui Tuia | Learning Circle, University of Auckland
February 1, 2021 - October 30, 2025
Became a dedicated core member of the Marketing/Studio team, championing and rolling out the Tui Tuia | Learning Circle brand. Designed and oversaw production of print collateral and merchandise; created event branding, point-of-sale assets, interior fit-out and signage. Led digital marketing efforts with templates for social media and EDMs; produced assets for web, video and photography. Directed e-learning design, course banners and digital assets; designed and formatted proposals, reports and infographics; developed MS Word and PowerPoint templates. Supported supplier management, content development, copywriting, event management and shoots; contributed to bid/proposal management and market research. Projects incorporated te ao Māori and Pasifika perspectives and accessibility considerations. Led brand guideline development and expanded marketing collateral libraries.
Freelance Graphic Designer at Independent / Freelance
January 1, 2020 - October 30, 2025
Delivered branding and marketing collateral across digital, print and advertising for clients including Asian Family Services, Vine, University of Auckland faculties, and health innovation institutes. Created web/EDM/social media assets, posters, brochures, reports, infographics and publications; collaborated on e-learning visuals; supported proposals and templates; provided photography direction and basic video asset oversight. Engaged in client communication, project coordination and quality control in fast-paced environments.
Account Manager at Redsuit Advertising
January 31, 2011 - January 31, 2011
Managed large concurrent campaigns, nurturing long-term client relationships and ensuring timely, high-quality deliverables within tight budgets. Oversaw daily and strategic relationships and individual projects for various clients, coordinating across newsletters, publications, advertising and media placements with strong quality controls.
Account Manager at Scenario Communications
December 31, 2008 - December 31, 2008
Strategic thinking and development of long-term client strategies; led projects to tight deadlines and budgets with risk management and proactive problem-solving. Contributed to successful proposals and business development opportunities in New Zealand and Australia, including multi-million dollar deals; earned recognition for bid management excellence.
Project Manager, Sales Support + Business Development Consultant at Unisys New Zealand
February 28, 2002 - June 30, 2007
Managed the successful completion of numerous proposals and business development opportunities in New Zealand and Australia, some multi-million dollar deals and collaborating with multiple stakeholders and external subject matter experts. Received Unisys Global Silver Recognition Award for excellence in bid management. Project managed the design, development and roll-out of the MindSpring project, arguably the country’s first collaborative web-based learning environment. Worked closely with the Microsoft New Zealand, the Ministry of Education, and the New Zealand Online Learning Community (NZOLC), to launch the pilot scheme to over 7000 students nationwide.

Education

Graduate Diploma in Graphic Design at NatColl Design Technology
February 1, 2006 - November 30, 2006
Bachelor of Commerce, Double Major in Marketing Management and Information Science at University of Otago
February 1, 1998 - November 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Government, Healthcare, Media & Entertainment, Professional Services