Hey my name is Lilly Reich. With many years of experience in graphic design, brand communication, and visual design, I bring a combination of strategic thinking, creative problem-solving, and hands-on execution across a wide range of disciplines and media. Over the past eight years, I worked for the international technology company Wingtra as Senior Designer and Brand Manager, where I was responsible for building, developing, and managing the corporate identity across all visual touchpoints. My role covered everything from corporate design, brand guidelines, presentations, and marketing materials to digital applications, product communication, international product launches, and trade show design. I bring extensive experience in both the development of visual systems and their day-to-day implementation. Creating clear design concepts, translating complex information into engaging visual communication, and ensuring consistency across channels have been central aspects of my work for many years. Alongside my in-house role, I was running my own design studio, developing brand identities and visual communication for small and medium-sized businesses. Since I became mother of two I have no longer time to work also for my studio. Prior to that, I worked for several renowned agencies, creating campaigns, rebranding projects, and digital solutions for national and international clients. This combination of agency experience, entrepreneurial work, and in-house responsibility allows me to approach design from both a strategic and a practical perspective. I bring a strong understanding of branding, communication, and design systems, while remaining highly hands-on and committed to delivering thoughtful, high-quality design work. I work in a structured and independent manner and maintain high standards of quality, accuracy, and attention to detail. My goal is always to create design solutions that are both visually compelling and effective in achieving their purpose. An overview of my recent work can be found on my website at sodamithimbeer.ch; a selection of projects from my agency years in Vienna is available at sodamithimbeer.ch/portfoliowien. I would welcome the opportunity to discuss how my experience and skills could contribute to your team and look forward to hearing from you. Kind regards, Lilly Reich

Lilly Reich

Hey my name is Lilly Reich. With many years of experience in graphic design, brand communication, and visual design, I bring a combination of strategic thinking, creative problem-solving, and hands-on execution across a wide range of disciplines and media. Over the past eight years, I worked for the international technology company Wingtra as Senior Designer and Brand Manager, where I was responsible for building, developing, and managing the corporate identity across all visual touchpoints. My role covered everything from corporate design, brand guidelines, presentations, and marketing materials to digital applications, product communication, international product launches, and trade show design. I bring extensive experience in both the development of visual systems and their day-to-day implementation. Creating clear design concepts, translating complex information into engaging visual communication, and ensuring consistency across channels have been central aspects of my work for many years. Alongside my in-house role, I was running my own design studio, developing brand identities and visual communication for small and medium-sized businesses. Since I became mother of two I have no longer time to work also for my studio. Prior to that, I worked for several renowned agencies, creating campaigns, rebranding projects, and digital solutions for national and international clients. This combination of agency experience, entrepreneurial work, and in-house responsibility allows me to approach design from both a strategic and a practical perspective. I bring a strong understanding of branding, communication, and design systems, while remaining highly hands-on and committed to delivering thoughtful, high-quality design work. I work in a structured and independent manner and maintain high standards of quality, accuracy, and attention to detail. My goal is always to create design solutions that are both visually compelling and effective in achieving their purpose. An overview of my recent work can be found on my website at sodamithimbeer.ch; a selection of projects from my agency years in Vienna is available at sodamithimbeer.ch/portfoliowien. I would welcome the opportunity to discuss how my experience and skills could contribute to your team and look forward to hearing from you. Kind regards, Lilly Reich

Available to hire

Hey my name is Lilly Reich. With many years of experience in graphic design, brand communication, and visual design, I bring a combination of strategic thinking, creative problem-solving, and hands-on execution across a wide range of disciplines and media.

Over the past eight years, I worked for the international technology company Wingtra as Senior Designer and Brand Manager, where I was responsible for building, developing, and managing the corporate identity across all visual touchpoints. My role covered everything from corporate design, brand guidelines, presentations, and marketing materials to digital applications, product communication, international product launches, and trade show design.

I bring extensive experience in both the development of visual systems and their day-to-day implementation. Creating clear design concepts, translating complex information into engaging visual communication, and ensuring consistency across channels have been central aspects of my work for many years.

Alongside my in-house role, I was running my own design studio, developing brand identities and visual communication for small and medium-sized businesses. Since I became mother of two I have no longer time to work also for my studio. Prior to that, I worked for several renowned agencies, creating campaigns, rebranding projects, and digital solutions for national and international clients. This combination of agency experience, entrepreneurial work, and in-house responsibility allows me to approach design from both a strategic and a practical perspective.

I bring a strong understanding of branding, communication, and design systems, while remaining highly hands-on and committed to delivering thoughtful, high-quality design work.

I work in a structured and independent manner and maintain high standards of quality, accuracy, and attention to detail. My goal is always to create design solutions that are both visually compelling and effective in achieving their purpose.

An overview of my recent work can be found on my website at sodamithimbeer.ch; a selection of projects from my agency years in Vienna is available at sodamithimbeer.ch/portfoliowien.

I would welcome the opportunity to discuss how my experience and skills could contribute to your team and look forward to hearing from you.

Kind regards,

Lilly Reich

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Language

German
Fluent
English
Fluent

Work Experience

Senior Graphic Designer & Brand Manager (60%) at Wingtra AG
January 1, 2018 - February 1, 2026
Responsible for building, strategically developing and globally managing the corporate identity of an internationally operating drone technology company. Led visual brand communication across analog and digital touchpoints; end-to-end brand ownership (corporate design, brochures, illustration, presentations, branding guidelines, sub-logos, merchandise, corporate clothing); UX/UI design for website and related applications; product and packaging design; international trade fair concepts; product photo shoots; art direction; and management of external design partners (3D, UI/UX, product design).
Independent Designer & Art Director (Side Business 5%) at soda mit himbeer.
January 1, 2016 - Present
Holistic brand development and visual communication for SMEs—from strategic positioning and corporate design to online and offline implementation. Notable projects include Teehüsli Hohenstein (brand identity and website), RISE law firm (corporate design and website), and a staff-facing accordion booklet for the Children’s Hospital Zurich.
Designer at rosarot
November 1, 2016 - January 1, 2017
Short-term engagement for a campaign and packaging design project. Campaign 'Adm the Polo' with large-scale billboard placements; packaging design for Chocolat Frey sold nationwide as a Swiss tourist souvenir.
Brand Designer & Art Director at jan und ProsiebenSat.1 PULS 4, Vienna
November 1, 2013 - December 1, 2015
Concept and execution of integrated advertising campaigns for print, web and TV; development of TV formats (logo, on-air design, trailers), book and editorial concepts; direction of photo and video shoots; led a junior team and coordinated external partners; comprehensive rebranding of Puls 4 and visual redesign of news/weather programming; format/campaign design for Austria’s Next Topmodel.
Junior Art Director at Demner, Merlicek und Bergmann
March 1, 2010 - October 1, 2013
Contributed to concept and visual execution of integrated advertising campaigns (print, digital, out-of-home); developed layouts, key visuals and presentations; contributed to BMW 'Connected Drive' campaign; developed visuals for MediaMarkt TV commercials and billboard advertising; co-conceived an interactive bus stop installation for the Fright Nights horror film festival.
Graphic Designer at DRAFTFCBi, Vienna
September 1, 2007 - July 1, 2009
Concept, design and execution of performance-driven direct marketing campaigns with a focus on response, ROI and sustainable brand loyalty; developed data-driven mailings and campaign assets; collaborated with creative and account teams. Award-winning mailings for Western Union, HP and Bank Austria.
Freelancer & Junior Art Director at Various agencies and own clients, Vienna
September 1, 2006 - August 1, 2007
Freelance work providing concept and design support for advertising campaigns and branding projects across agencies.
Freelancer & Junior Art Director at Various agencies and own clients, Vienna
August 1, 2009 - February 1, 2010
Freelance engagements continuing with a focus on branding, print and digital design.

Education

Certificate in Interaction Design at Interactive Dock GmbH
February 1, 2018 - April 1, 2018
CAS Art Direction, Focus on Brand Design at Lucerne University of Applied Sciences and Arts – Design & Art
September 1, 2016 - April 1, 2017
Diploma Graphic Design at Werbeakademie, Vienna
January 1, 2004 - December 31, 2006
Diploma Multimedia Art at Die Graphische, Vienna
January 1, 2002 - December 31, 2004
Au-pair und Photocollege Chelsea at Chelsea College, London
September 1, 2001 - July 1, 2002
Austrian Matura & Certified Gastronomy License at Higher Federal College for Tourism and Business, Vienna
June 21, 2001 - June 22, 2026

Qualifications

Certificate in Interaction Design
February 1, 2018 - April 1, 2018
CAS Art Direction, Focus on Brand Design
September 1, 2016 - April 1, 2017
Diploma Graphic Design
January 1, 2004 - December 31, 2006
Diploma Multimedia Art
January 1, 2002 - December 31, 2004
Au-pair und Photocollege Chelsea
September 1, 2001 - July 1, 2002
Austrian Matura & Certified Gastronomy License
June 21, 2001 - June 22, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet