Copy writer at Werkberry

Developed and executed high-quality content for financial products including investment services, insurance plans, and retirement solutions. Wrote blog posts, email campaigns, social media updates, and web copy to drive engagement and improve lead generation and conversion outcomes. Collaborated with financial analysts and product managers to translate complex financial concepts into clear, accessible messaging for diverse audiences. Conducted market research and competitive analysis to guide content strategy and uncover audience engagement opportunities. Edited and proofread content to ensure clarity, accuracy, and alignment with brand guidelines and regulatory requirements.

Content writer at Kakadu Plum

Created persuasive marketing copy for course creators and online educators, including sales pages, email sequences, and promotional materials. Worked with clients to understand target audiences, define key messages, and develop content strategies that increase course enrollments and improve customer satisfaction. Designed and implemented content plans for webinars, eBooks, and online courses, contributing to measurable growth in sign-ups.