Producer & Editor with 5+ years of experience creating & delivering high-impact content across global sports, lifestyle, and fashion brands. Skilled in video production, social media storytelling, and emerging creative technologies. Proven success developing and executing campaigns for brands like the LA Chargers, Seattle Seahawks, Salt & Straw, Gerber, and more, driving audience growth and engagement through both long-form storytelling and short-form content. Experienced in leading productions, collaborating with talent and agencies, and leveraging creative workflows to scale content efficiently.…

Lily Norris

Producer & Editor with 5+ years of experience creating & delivering high-impact content across global sports, lifestyle, and fashion brands. Skilled in video production, social media storytelling, and emerging creative technologies. Proven success developing and executing campaigns for brands like the LA Chargers, Seattle Seahawks, Salt & Straw, Gerber, and more, driving audience growth and engagement through both long-form storytelling and short-form content. Experienced in leading productions, collaborating with talent and agencies, and leveraging creative workflows to scale content efficiently.…

Available to hire

Producer & Editor with 5+ years of experience creating & delivering high-impact content across global sports, lifestyle, and fashion brands. Skilled in video production, social media storytelling, and emerging creative technologies. Proven success developing and executing campaigns for brands like the LA Chargers, Seattle Seahawks, Salt & Straw, Gerber, and more, driving audience growth and engagement through both long-form storytelling and short-form content. Experienced in leading productions, collaborating with talent and agencies, and leveraging creative workflows to scale content efficiently.

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Language

English
Fluent

Work Experience

Associate Producer/ Editor at Los Angeles Chargers
March 1, 2025 - September 19, 2025
Produced, edited, and published content across YouTube and social platforms; contributed to growing the channel audience from 200K to 400K subscribers in 18 months through strategic content execution and SEO optimization. Managed real-time content production in fast-paced environments, delivering short-form videos, highlights, and social-first assets with quick turnarounds. Wrote copy and optimized metadata (titles, descriptions, thumbnails) to maximize discoverability and engagement. Produced recurring long-form storytelling features (15-minute average viewership of 60K+) and viral short-form videos (up to 97M views). Directed shoots and coordinated logistics with talent, crew, and stakeholders to ensure seamless productions. Collaborated cross-functionally with corporate sponsors and other departments to develop branded content aligned with marketing objectives.
Video Production Intern & Freelance Editor at Seattle Seahawks
August 1, 2023 - September 19, 2025
Produced and edited feature profiles, player and fan profiles, and game recaps for social media and in-stadium platforms. Delivered quick-turnaround content during live games and events, ensuring timely fan engagement across social assets. Led an Emmy-nominated feature, a five-part series featuring Marshawn Lynch, and a viral schedule-release prank feature (2M+ views).
Content Producer & Creator at Gerber (Nestlé Global), Remote
August 1, 2023 - September 19, 2025
Produced trend-driven, social-first video and photo content to support seasonal marketing campaigns. Concepted and executed shoots aligned with brand objectives, ensuring consistent creative across platforms. Conducted competitor and trend research to develop and inform creative direction while boosting audience engagement.
Freelance Producer & Editor at Freelance Clients (Salt & Straw, Taco Bell, Jubilee Media, Panini America, etc.)
January 1, 2020 - Present
Produced and edited branded and social-first content across TikTok, Instagram, and YouTube, tailoring pacing, narrative, and style for platform-specific performance. Delivered both long-form storytelling content and viral short-form edits that consistently drive strong audience engagement. Collaborated with directors, producers, and brand teams to translate creative briefs into polished edits. Produced campaign assets using Adobe Premiere Pro, After Effects, and Photoshop, ensuring high-quality deliverables and fast turnaround. Integrated AI-powered workflows and software where applicable to streamline asset creation and scale content efficiently.

Education

Bachelor of Fine Arts in Film & Television Production at University of Southern California
August 22, 2016 - May 15, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Consumer Goods, Retail, Non-Profit Organization, Healthcare, Other