I'm Lily-I have a strong background in developing and executing platform-specific social media strategies that drive audience growth, engagement, and brand awareness. Working closely with editorial teams, creators, and cross-functional partners, I have planned and produced collaboration content—particularly for Instagram—ensuring that each piece aligns with editorial intent while being optimized for social-first consumption. Video is central to my skill set. I regularly edit and optimize short-form, social-first videos, tailoring formats, pacing, captions, and visual language to different platforms. I am highly comfortable using Meta Business Suite, social analytics tools, and performance metrics to evaluate content effectiveness, identify trends, and translate data into clear, actionable insights for stakeholders. In addition, I have hands-on experience creating eye-catching graphics and videos using Canva, and I stay up to date with evolving social media trends, algorithm changes, and best practices across platforms. I am highly organized, proactive, and able to manage multiple projects simultaneously without losing attention to detail—especially in time-sensitive newsroom environments.…I'm Lily-I have a strong background in developing and executing platform-specific social media strategies that drive audience growth, engagement, and brand awareness. Working closely with editorial teams, creators, and cross-functional partners, I have planned and produced collaboration content—particularly for Instagram—ensuring that each piece aligns with editorial intent while being optimized for social-first consumption. Video is central to my skill set. I regularly edit and optimize short-form, social-first videos, tailoring formats, pacing, captions, and visual language to different platforms. I am highly comfortable using Meta Business Suite, social analytics tools, and performance metrics to evaluate content effectiveness, identify trends, and translate data into clear, actionable insights for stakeholders. In addition, I have hands-on experience creating eye-catching graphics and videos using Canva, and I stay up to date with evolving social media trends, algorithm changes, and best practices across platforms. I am highly organized, proactive, and able to manage multiple projects simultaneously without losing attention to detail—especially in time-sensitive newsroom environments.WWWW…