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A dynamic and results-oriented Dance Studio Director with a proven track record of excellence. As a business owner, I excel in discipline and multi-tasking. This has enabled me to successfully grow a business over the last ten years. I also have varied experiences working in various private and public organisations. These include: - being an effective marketing manager, experienced in management of ad portfolios, creation of collaterals and interpreting marketing data analytics. - working in a public relations role, with extensive experience engaging and managing media relations. -efficient event planning skills, managing end-to-end processes from conceptualisation to execution.…A dynamic and results-oriented Dance Studio Director with a proven track record of excellence. As a business owner, I excel in discipline and multi-tasking. This has enabled me to successfully grow a business over the last ten years. I also have varied experiences working in various private and public organisations. These include: - being an effective marketing manager, experienced in management of ad portfolios, creation of collaterals and interpreting marketing data analytics. - working in a public relations role, with extensive experience engaging and managing media relations. -efficient event planning skills, managing end-to-end processes from conceptualisation to execution.

Lim Ee Lian

Studio Owner, Studio Manager, Creative Director, +3

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A dynamic and results-oriented Dance Studio Director with a proven track record of excellence. As a business owner, I excel in discipline and multi-tasking. This has enabled me to successfully grow a business over the last ten years. I also have varied experiences working in various private and public organisations. These include: - being an effective marketing manager, experienced in management of ad portfolios, creation of collaterals and interpreting marketing data analytics. - working in a public relations role, with extensive experience engaging and managing media relations. -efficient event planning skills, managing end-to-end processes from conceptualisation to execution.…A dynamic and results-oriented Dance Studio Director with a proven track record of excellence. As a business owner, I excel in discipline and multi-tasking. This has enabled me to successfully grow a business over the last ten years. I also have varied experiences working in various private and public organisations. These include: - being an effective marketing manager, experienced in management of ad portfolios, creation of collaterals and interpreting marketing data analytics. - working in a public relations role, with extensive experience engaging and managing media relations. -efficient event planning skills, managing end-to-end processes from conceptualisation to execution.

Available to hire

A dynamic and results-oriented Dance Studio Director with a proven track record of excellence. As a business owner, I excel in discipline and multi-tasking. This has enabled me to successfully grow a business over the last ten years.

I also have varied experiences working in various private and public organisations. These include:

being an effective marketing manager, experienced in management of ad portfolios, creation of collaterals and interpreting marketing data analytics.
working in a public relations role, with extensive experience engaging and managing media relations.
-efficient event planning skills, managing end-to-end processes from conceptualisation to execution.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Intermediate

Work Experience

Owner & Director at Dance Movement Inc. Pte Ltd

January 1, 2015 - Present

Owner and Director of Dance Movement Inc., a top street Latin dance studio in Singapore, overseeing operations for over 10 years. Responsible for strategic business planning, marketing, accounting, event planning, administrative tasks, and teaching functions. Grew annual revenue to over SG$400,000 while maintaining high student retention by delivering exceptional, hands-on learning experiences. Lead a team of more than 20 dance instructors and administrative staff, managing studio operations and the smooth delivery of over 150 classes per month. Collaborated with various agencies on digital marketing and advertising buys, leveraging analytics to maximise returns on investment. Managed the studio's Instagram, TikTok and Facebook accounts, creating branded content to boost engagement. Designed content using design tools and copywriting to strengthen branding across platforms. Planned and executed more than 12 dance events annually, including end-to-end event organisation, program develop

Marketing & Corporate Communications Manager at National Heritage Board

May 1, 2011 - December 1, 2014

Marketing & Corporate Communications Manager at the National Heritage Board, Singapore (May 2011 – Dec 2014). Led media relations and corporate communications for NHB and its heritage institutions, planning and executing publicity strategies for major programmes. Notable project included listing the Botanic Gardens as a UNESCO World Heritage Site; served as NHB's primary communications manager and coordinated with press to provide accurate, timely information on the listing process. Cultivated and managed media relations, drafted press releases and media documents, and ensured alignment with brand objectives. Oversaw on-site media management at NHB events, ensuring media attendees' requirements were met and coverage was positive. Monitored and summarised media coverage across major outlets to inform strategy and keep stakeholders up-to-date. Tracked media values across divisions and collaborated with internal teams to coordinate multi-channel communications that protected NHB's publi

Manager (Training and Events) at ST Electronics (e-Services) Pte Ltd

October 1, 2007 - May 1, 2011

Manager (Training and Events) at ST Electronics (e-Services) Pte Ltd (Oct 2007 – May 2011). Managed end-to-end training programs and events, delivering customized soft-skills training solutions to public and private entities. Course management portfolio included development and delivery of training solutions; successfully managed client engagements and training processes for key clients such as the Singapore Armed Forces, Sentosa Leisure Corporation and Singapore Police Force. Coordinated content development, schedules, venues, and vendors; ensured high-quality delivery on time and within budget. Collaborated with internal teams to tailor content to client needs and measured impact with post-training evaluations.