Led influencer campaigns for prominent brands, managing 10+ concurrent campaigns; served as the primary point of contact for brands and content creators; developed creative briefs and concepts; curated and secured creator talent across multiple social platforms; built and managed campaign timelines to meet launch deadlines; managed budgets and ensured contractual deliverables were met efficiently; compiled and presented data-driven campaign reports with performance metrics and ROI insights; led internal operations by hiring and managing internal teams, overseeing email newsletters, Zendesk customer support, and facilitating senior leadership meetings as the Senior Influencer Manager.

Marketing Coordinator / Social Media Coordinator at Moses Inc.

May 1, 2018 - December 1, 2020

Planned, scheduled, and curated organic content in influencer marketing, and paid social campaigns for multiple clients across major social platforms using Sprout Social and Klear; monitored 2,000-2,500 monthly social interactions; served as the primary brand voice, community management, and customer service lead for client accounts; tracked and analyzed social performance metrics using Sprout, Excel, and Google Analytics; created data-driven reports and provided strategic insights and campaign updates during weekly client meetings; managed monthly campaign budgets by reviewing creator kits, ROI, and optimizing media spend; recruited and managed influencers; collaborated cross-functionally with creative teams and account leadership; supported high-level client meetings and developed consistent brand messaging across tourism, retail, health care, and events industries.