I’m Lindsay Patterson, a fashion art director and social media storyteller who blends editorial vision with digital strategy for luxury brands. I conceptualize and produce cross-platform content, orchestrate influencer collaborations, and craft narrative-driven campaigns that educate audiences about sustainability and brand values. I thrive in fast-paced environments, driving engagement across TikTok, Instagram, and editorial channels while balancing creative direction with practical production needs. Over the years I’ve led daily content for fashion houses, edited editorial shoots, and built multi-channel programs that grow audiences and drive website traffic. I’m passionate about sustainable fashion storytelling, collaborative teamwork, and turning concept into visually compelling, commercially effective campaigns.

Lindsay Patterson

I’m Lindsay Patterson, a fashion art director and social media storyteller who blends editorial vision with digital strategy for luxury brands. I conceptualize and produce cross-platform content, orchestrate influencer collaborations, and craft narrative-driven campaigns that educate audiences about sustainability and brand values. I thrive in fast-paced environments, driving engagement across TikTok, Instagram, and editorial channels while balancing creative direction with practical production needs. Over the years I’ve led daily content for fashion houses, edited editorial shoots, and built multi-channel programs that grow audiences and drive website traffic. I’m passionate about sustainable fashion storytelling, collaborative teamwork, and turning concept into visually compelling, commercially effective campaigns.

Available to hire

I’m Lindsay Patterson, a fashion art director and social media storyteller who blends editorial vision with digital strategy for luxury brands. I conceptualize and produce cross-platform content, orchestrate influencer collaborations, and craft narrative-driven campaigns that educate audiences about sustainability and brand values. I thrive in fast-paced environments, driving engagement across TikTok, Instagram, and editorial channels while balancing creative direction with practical production needs.

Over the years I’ve led daily content for fashion houses, edited editorial shoots, and built multi-channel programs that grow audiences and drive website traffic. I’m passionate about sustainable fashion storytelling, collaborative teamwork, and turning concept into visually compelling, commercially effective campaigns.

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Language

English
Fluent
Italian
Intermediate

Work Experience

Social/Digital Editor at Sharp Magazine
August 1, 2025 - Present
Designed and produced high-quality visual assets for social, web, and digital campaigns; collaborated with cross-functional teams to develop concepts, layouts, and visuals aligned with client goals and campaign strategies.
Designer / Photo Editor at Fashion Magazine
July 1, 2024 - July 31, 2025
In mentorship with Vogue Italia; designed layouts for the print edition; developed web graphics for fashionmagazine.com; managed remote photoshoot production and budgets; supported daily social media content and editorial initiatives.
Creative Content Intern at Kotn
May 1, 2024 - August 31, 2024
Created internal product-forward UGC for Marketing and Ecommerce; conducted market research for brand-relevant video ideas; designed visual assets for digital, online, and print collateral; assisted with ecommerce and photoshoots.
Social Media Content Intern at Threads
July 1, 2023 - December 31, 2023
Continued engagement and content creation responsibilities for Threads in a continuing capacity.
Social Art Director at Vogue Italia
March 1, 2023 - Present
Captured behind-the-scenes (BTS) content for Vogue Italia photoshoots, contributing photographs and engaging videos to enrich the social media concept.
Art Director at Vogue Italia
March 1, 2023 - March 31, 2023
Captured behind-the-scenes (BTS) content for a Vogue Italia photoshoot, including photographs and engaging videos to enrich the photoshoot's overall concept for social media.
Art Director at Outpump
March 1, 2023 - April 1, 2023
Conceptualized and designed an innovative theme and mood board for a cover shoot with Italian actress Serena de Ferrari. Coordinated selection and acquisition of over 20 styling options to complement the concept. Managed a team during the shoot, ensuring smooth operations and timely execution. Directed editorial and artistic aspects of the shoot, ensuring alignment with the envisioned concept and mood.
Social Art Direction / BTS Content at Vogue Italia
March 1, 2023 - March 31, 2023
Captured behind-the-scenes content for a Vogue Italia photoshoot; produced photographs and videos to enrich the photoshoot concept for social presentation.
Art Director at Output Florence, Italy
March 1, 2023 - April 30, 2023
Conceptualized and designed a theme and mood board for a cover shoot with Italian actress Serena de Ferrari; coordinated selection and acquisition of styling options; managed the shoot team for timely execution; directed editorial and artistic aspects to align with the concept.
Social Media Content Intern at Threads
September 1, 2021 - September 30, 2022
Conceptualized and produced daily short-form videos for TikTok and Instagram; managed 5+ platforms; analyzed performance data to optimize content; supported weekly strategy.
Social Media Intern at Dorian Who
January 1, 2021 - July 31, 2021
Assisted with social media content creation and scheduling; contributed to content ideas and calendar planning.
Event Promotions Lead at TMU Fashion Union
September 1, 2019 - December 1, 2019
Directed event promotions and campaigns for fashion-related events; coordinated promotion timetables and on-site activities.
VP Corporate Relations at TMU Fashion Union
September 1, 2019 - May 1, 2021
Vice President Corporate Relations; built partnerships with sponsors, secured funding and industry connections; contributed to events and initiatives within the student fashion union.
Fashion Event Promotions Lead at TMU Fashion Union
September 1, 2019 - December 31, 2019
Led fashion event promotions, coordinating scheduling, bookings, and promotional activities to maximize event reach.
Vice President Corporate Relations at TMU Fashion Union
September 1, 2019 - May 31, 2021
Led corporate relations and partnerships; facilitated collaborations and sponsorships; supported organizational growth and events.
Content Creator at Sustainable Fashion Content Creator
July 1, 2017 - Present
Sustainable Fashion Content Creator dedicated to advocating slow fashion practices through captivating content on platforms like YouTube and TikTok. By blending creative storytelling and visual aesthetics, I inspire audiences to make conscious fashion choices and drive positive environmental change.
Sustainable Fashion Content Creator at Self-employed
July 1, 2017 - Present
Create and share sustainable fashion content on YouTube and TikTok; advocate slow fashion through storytelling and visuals.

Education

Certificate in Fashion Art Direction at Polimoda
January 1, 2022 - January 1, 2023
Bachelor of Design (BDes) - Fashion Communication at Toronto Metropolitan University
January 1, 2018 - January 1, 2022
Summer Course in Communication and Innovation at Stuttgart Media University
May 1, 2022 - January 19, 2026
BDes - Fashion Communication at Toronto Metropolitan University
January 11, 2030 - February 19, 2026
at Polimoda
January 11, 2030 - February 19, 2026
Summer Course in Communication and Innovation at Stuttgart Media University
January 11, 2030 - February 19, 2026
BDes - Fashion Communication at Toronto Metropolitan University
January 1, 2018 - January 1, 2022
Communication and Innovation Summer Course at Stuttgart Media University
May 1, 2022 - May 1, 2022
Program at Polimoda
January 1, 2022 - January 1, 2023

Qualifications

Dean's List
January 1, 2020 - December 31, 2020
Dean's List
January 1, 2021 - December 31, 2021
Dean's List
January 1, 2022 - December 31, 2022
Helen and Sulo Hutko Award
January 1, 2022 - December 31, 2022
Dean's List
January 1, 2020 - December 31, 2020
Dean's List
January 1, 2021 - December 31, 2021
Dean's List
January 1, 2022 - December 31, 2022
Helen and Sulo Hutko Award
January 1, 2022 - December 31, 2022
Dean's List
January 1, 2020 - December 31, 2020
Dean's List
January 1, 2021 - December 31, 2021
Dean's List
January 1, 2022 - December 31, 2022
Helen and Sulo Hutko Award
January 1, 2022 - March 5, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Other, Education