I'm a passionate social media marketer and content creator with experience helping businesses grow their online presence through engaging content and strategic digital marketing. My background includes managing the social media for The Corona Bar & Kitchen in Glasgow, as well as overseeing content creation and social media accounts for three venues simultaneously while working with One Leisure Group Ltd. Alongside this, I've completed freelance work for hospitality businesses, a luxury pet brand, and a physiotherapy start-up, creating content designed to increase engagement and brand awareness. Content creation is something I genuinely enjoy both professionally and personally. In my spare time, I create travel videos for my personal Instagram and produce travel guides and destination content on TikTok, in the hopes of inspiring others to explore new places to book for their next adventure. My skills include content planning, photography, videography, social media management, analytics, paid advertising, and content creation using tools such as CapCut, Canva, and Adobe Lightroom. I'm always looking for new and creative ways to approach digital marketing and stay ahead of industry trends. To support my practical experience, I'm currently studying Marketing, Advertising & Public Relations at New College Lanarkshire, with plans to continue my education in Business at the University of the West of Scotland. I bring a mix of creativity, hands-on experience, and enthusiasm to every project, with a genuine passion for helping brands tell their story and connect with their audience.

Yvonne Ling Fraser

I'm a passionate social media marketer and content creator with experience helping businesses grow their online presence through engaging content and strategic digital marketing. My background includes managing the social media for The Corona Bar & Kitchen in Glasgow, as well as overseeing content creation and social media accounts for three venues simultaneously while working with One Leisure Group Ltd. Alongside this, I've completed freelance work for hospitality businesses, a luxury pet brand, and a physiotherapy start-up, creating content designed to increase engagement and brand awareness. Content creation is something I genuinely enjoy both professionally and personally. In my spare time, I create travel videos for my personal Instagram and produce travel guides and destination content on TikTok, in the hopes of inspiring others to explore new places to book for their next adventure. My skills include content planning, photography, videography, social media management, analytics, paid advertising, and content creation using tools such as CapCut, Canva, and Adobe Lightroom. I'm always looking for new and creative ways to approach digital marketing and stay ahead of industry trends. To support my practical experience, I'm currently studying Marketing, Advertising & Public Relations at New College Lanarkshire, with plans to continue my education in Business at the University of the West of Scotland. I bring a mix of creativity, hands-on experience, and enthusiasm to every project, with a genuine passion for helping brands tell their story and connect with their audience.

Available to hire

I’m a passionate social media marketer and content creator with experience helping businesses grow their online presence through engaging content and strategic digital marketing.

My background includes managing the social media for The Corona Bar & Kitchen in Glasgow, as well as overseeing content creation and social media accounts for three venues simultaneously while working with One Leisure Group Ltd. Alongside this, I’ve completed freelance work for hospitality businesses, a luxury pet brand, and a physiotherapy start-up, creating content designed to increase engagement and brand awareness.

Content creation is something I genuinely enjoy both professionally and personally. In my spare time, I create travel videos for my personal Instagram and produce travel guides and destination content on TikTok, in the hopes of inspiring others to explore new places to book for their next adventure.

My skills include content planning, photography, videography, social media management, analytics, paid advertising, and content creation using tools such as CapCut, Canva, and Adobe Lightroom. I’m always looking for new and creative ways to approach digital marketing and stay ahead of industry trends.

To support my practical experience, I’m currently studying Marketing, Advertising & Public Relations at New College Lanarkshire, with plans to continue my education in Business at the University of the West of Scotland.

I bring a mix of creativity, hands-on experience, and enthusiasm to every project, with a genuine passion for helping brands tell their story and connect with their audience.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Chinese
Intermediate

Work Experience

Duty Manager / Social Media Manager at The Corona Bar & Kitchen
January 20, 2024 - Present
* Plan, create, and schedule social media content for food, drinks, promotions, and events. * Manage Instagram and Facebook accounts while maintaining consistent brand messaging. * Analyse social media insights to improve engagement, reach, and performance. * Produce photography, video content, and graphics using Canva, Adobe Lightroom, and CapCut. * Collaborate with influencers and local businesses to increase brand awareness. * Supervise staff and support daily venue operations. * Handle customer enquiries, complaints, and service standards. * Manage bookings, events, stock control, tills, and financial records. * Assist with onboarding and training new team members.

Education

Diploma in University Foundation Studies at Yew Chung Community College, Hong Kong
September 1, 2016 - August 1, 2017
Grade: GPA 3.6 This college has now changed its name to Yew Chung College of Early Childhood Education. I was awarded a Distinction in English and the President's List within my first year of studying at the college.
High School Diploma at YMCA of Hong Kong Christian College, Hong Kong
January 1, 2010 - January 1, 2016
Activities and societies: Captain of the Cheerleading Team, House Spirits Captain, and House Committee Member. I was heavily involved in my school’s house committee during high school, while also captaining the cheerleading team. Outside of that, I spent my spare time competing in running events and taking part in fashion charity shows, balancing leadership roles with creative and athletic pursuits.
HNC in Marketing, Advertising & Public Relations at New College Lanarkshire, Coatbridge Campus
August 25, 2025 - June 1, 2026

Qualifications

Diploma in University Foundation Studies
September 1, 2016 - July 1, 2017
Grade: GPA 3.6 This college has now changed its name to Yew Chung College of Early Childhood Education. I was awarded a Distinction in English and the President's List within my first year of studying at the college.
HNC in Marketing with Public Relations and Advertising
August 25, 2025 - June 1, 2026
High School Diploma
January 1, 2010 - January 1, 2016

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services
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