Tin Lam

Senior Brand & Influencer Specialist (Contract) at BYD UK

Manage a six-figure influencer budget across BYD, DENZA, and YANG WANG, tailoring creator strategy and selection per brand audience. Led the DENZA Paris launch campaign end-to-end with 10 creators, generating 171 pieces of content and reaching over 1.8 million people. Develop audience-first briefing strategies aligned with campaign objectives while maintaining creative freedom and brand standards. Oversee an external influencer agency including outreach, briefing, negotiation and performance reviews. Manage relationships with high-profile celebrity/VIP talent (e.g., Supercar Blondie, Jodie Kidd, David Anic, Joe Marler) and sports personalities (e.g., Erling Haaland, Manchester City partnerships). Track and report performance weekly and quarterly to senior stakeholders and collaborate cross-functionally with product, paid social, PR and events teams for cohesive delivery. Mentor junior team members and build capability across the influence function against KPIs.

Supported creator campaigns and productions for Tripadvisor and Papaya Games, managing amplification planning and logistics. Prepared the CEO for podcast appearances and conference panels by developing briefing materials and talking points. Built a B2B brand and marketing strategy from scratch, finalising positioning and go-to-market planning to drive awareness and lead generation. Led a small team across storytelling, campaign execution, media outreach, and award submissions.

Communications Consultant (Temp contract) at Wavelength Network

Supported creator campaigns and shoots for Tripadvisor and Papaya Games, and managed travel, itineraries, and amplification plans for Extreme Hangout at COP30. Created a B2B marketing strategy and finalised brand positioning to drive awareness and generate business leads. Developed a thought leadership content strategy for the Founder and Cofounder, managing their LinkedIn profiles. Led a team of three on media outreach, storytelling, campaign execution and awards submissions. Prepared the CEO for speaking opportunities, podcasts and conference panels. Advised on press releases and media kits, and recommended content for maximum impact. Supported campaign performance tracking and reporting.

Senior Brand & Communications Specialist at Taskrabbit

Built and managed a network of over 50 influencer partners and their agents, handling sourcing, outreach, budget, negotiation, contract management, feedback, content planning and execution. Partnered with product and social teams to ensure influencer content aligned with brand messaging and product launch goals. Collaborated with creatives and influencers to bring brand stories to life across TikTok, Instagram, and beyond. Drove UK B2B partnerships awareness by launching social-led campaigns with IKEA, Roomix, Furniture Box and Blinds2Go, contributing to over 20K new followers and increased visits. Secured and managed brand collaborations with premium lifestyle partners (111SKIN, American Express, Lidl, Anna Money, OceanSaver), negotiating contracts and executing integrated campaigns, and driving over 5,000 new customer acquisitions. Partnered with Country Managers to conduct market research and build quarterly brand awareness surveys. Managed media partnerships and supervised the deve

PR Specialist at Taskrabbit

Managed day-to-day relationships with six PR agencies across Europe (UK, Germany, France, Italy, Spain, Portugal), handling briefing, approvals and performance management. Prepared spokespeople for media opportunities across print, radio, podcasts and TV by creating comprehensive briefing materials and talking points. Developed an overarching European PR strategy and country-specific communications plans and rolled out a global Annual Trend Report across all markets. Identified newsjacking and media opportunities and built/maintained a European marketing and PR content calendar. Tracked and reported on coverage and metrics using Looker and Google Analytics, maintaining placement trackers and producing weekly/monthly updates.

PR Specialist at Various (EU markets)

Developed and executed a pan-European brand communications strategy, encompassing PR and influencer marketing with localized plans for key markets. Rolled out the annual Trend Report in Europe, tailoring messaging to market nuances. Prepared spokespersons for media opportunities across print, radio, podcasts and TV. Oversaw European PR campaigns and led Europe’s first virtual female mentorship programme. Built creative briefs and campaign frameworks for cross-functional teams; partnered with country managers to align on strategy and execute country PR campaigns. Collaborated with UK influencers as part of PR-led campaigns to increase brand awareness. Built a European marketing and PR calendar; tracked coverage and metrics using Looker and Google Analytics. Monitored industry news and trends, providing competitive landscape updates. Managed LinkedIn content for the European MD and organized team events including DEI discussions.

Junior Press Officer at Inner Circle

Led PR efforts across LATAM and Europe, overseeing agencies, drafting press releases, and fostering relationships with journalists in dating, relationships, and tech. Identified stories, developed case studies, and conducted user research to generate media opportunities. Created briefing documents, talking points, and fact sheets while assisting with media opportunities and dating events. Worked with brand, content, and events teams to align communications with consumer-facing activities. Partnered with Global PR Manager and agencies to develop and execute creative media strategies. Analyzed data to uncover dating trends and statistics for PR campaigns. Ensured social media content accuracy and alignment with company messaging, and contributed to DE&I initiatives and virtual team activities.

PR & Marketing Coordinator at Etsy

Managed press inquiries, secured feature interviews with Etsy sellers and ambassadors, and pitched seller stories to media. Led UK PR for the Etsy Design Awards, coordinated messaging with PR agencies, and executed the #DiscoverEtsy influencer campaign. Developed mailer and social strategies aligned with marketing campaigns, collaborated with design agencies on assets, and planned and executed press events.

Volunteer PR Officer at Pride in London

Tracked press coverage, maintained media lists, and pitched event stories to press. Planned and organized events while aligning messaging with the wider communications team. Collaborated with Social Media, Fundraising, Events, Finance, and Digital teams to ensure cohesive communication.

PR Assistant at Kurt Geiger

Pitched and sent samples to journalists, stylists, and bloggers while building relationships with media contacts and PR agencies in LA and Asia. Coordinated showroom meetings, monitored media coverage, compiled reports and lookbooks, and supported press days, including venue research and catering. Managed Fashion GPS for sample tracking, updated media lists, distributed press materials, and handled team expenses.

PR & Marketing Assistant at Russell & Bromley

Pitched and sent samples to journalists, stylists, and bloggers while building relationships with press and bloggers. Monitored media coverage, compiled reports, managed press days, and assisted in advertising shoots. Tracked samples, updated media lists, managed PR team calendar, and oversaw intern tasks.

PR & Marketing roles at Russell & Bromley / Kurt Geiger / Insider Communications

Foundation experience across PR agency and in-house environments, managing media relationships, press materials and events for clients including MTV and The National Television Awards.