Available to hire
⭐PROFESSIONAL SUMMARY⭐
Strategic and results-obsessed Digital Marketing Leader with over 5 years of experience building high-performance marketing engines. Expert in scaling multi-channel campaigns across Google, Meta, and LinkedIn, with a proven track record of reducing acquisition costs by 76% and improving ROAS from 2.1x to 3.5x. Combines an engineering-based analytical mindset with entrepreneurial creativity to lead cross-functional teams, optimize full-funnel conversions, and integrate AI-driven workflows for maximum ROI.
CORE COMPETENCIES
✅Performance Marketing: SEM (Google/Bing), Paid Social (Meta/TikTok), YouTube, Display.
✅Strategic Leadership: Team Building (In-house & Agency), Budget Management, Media Negotiation.
✅Technical Ecosystems: GA4, HubSpot, GTM, CAPI, CRM Automation, HTML/CSS.
✅Growth & CRO: A/B Testing, Funnel Optimization, SEO Strategy, Creative Design (Canva).
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Meta Ads Specialist at Freelance / Independent
January 1, 2026 - PresentManage up to £7K/month in Meta (Facebook/Instagram) ad spend for multiple clients, delivering 5x–15x ROAS on conversion-focused campaigns. Generate 1,000+ SQLs/month via Facebook lead generation, fueling e-commerce email marketing. Conduct A/B testing across creatives, copy, and audiences to optimize CTR, CPA, and conversion rates. Collaborate cross-functionally with internal teams to align funnel strategy and retargeting workflows. Provide weekly and monthly performance reports using Meta Ads Manager, Google Analytics, and Looker Studio to guide strategy and scaling.
PPC Specialist at JS AI Interactive Digital Agency
June 1, 2024 - December 1, 2025Led end-to-end Meta, LinkedIn, and Google Ads campaigns for 3 B2B clients (Opus Interactive, Bastille, and ETI), reducing average CPL from $150 to $35 in 60 days through strategic creative testing, ABM targeting, and funnel optimization. Executed account-based campaigns across LinkedIn and Meta to generate consistent B2B pipeline growth aligned to buyer journeys. Managed Google Ads (Search & Call) for 8 U.S.-based service businesses, delivering hundreds of high‑intent ads monthly with CPLs under $30. Implemented full-funnel tracking and attribution via GTM, Meta Pixel, GA4, LinkedIn Insight Tag, and Google Ads conversions. Built and optimized landing pages and lead flows using HubSpot, increasing lead-to-opportunity rate while maintaining tracking continuity. Produced weekly client-facing reports and strategy insights via Looker Studio and GA4, translating KPIs into actionable media buying decisions. Collaborated remotely with account managers and creatives to ensure campaign accurac
Digital Marketing Manager at WRS Health
July 1, 2023 - June 1, 2024Promoted to lead digital strategy and execution across SEO, PPC, email, and web, managing a cross-functional team of 5 (3 campaign managers, 1 web developer, and 1 creative designer). Directed omnichannel campaigns (Google Ads, Facebook/Instagram, LinkedIn), driving a 40% increase in qualified user acquisition and improving ROI through data-driven bidding and A/B testing. Built dashboards and reporting systems in Looker Studio, Google Analytics, and Tag Manager, improving attribution accuracy by 30% and enabling real-time performance insights. Scaled LinkedIn outreach via Lemlist, Clay, and HubSpot, increasing outreach response rates by 50% and boosting B2B SaaS lead generation. Led email marketing flows including automation and segmentation, increasing open rates by 35% and generating over $30,000 in additional monthly revenue through upsell and win-back campaigns. Led social media growth across Facebook and LinkedIn, achieving 60% growth in followers and a 35% boost in engagement rat
Digital Marketing Specialist (Full-time) at WRS Health
January 1, 2023 - June 1, 2023Led SEO campaigns using MOZ, Google Search Console, and competitor analysis, resulting in a 70% increase in rankings across 50% of target keywords. Increased Facebook and LinkedIn audiences by 60% through targeted, data-informed content strategies. Supported PPC efforts across Google Ads (Search, Display, YouTube, Remarketing), optimizing bid strategies and targeting to reduce CPA and improve user acquisition. Ran A/B tests on ad copy, creatives, and landing pages; achieved $50 CPM, $1 CPC, and $20–$60 CPL on multiple campaigns. Assisted in implementing conversion tracking using Google Tag Manager and Analytics, enhancing measurement and optimization workflows.
Digital Marketing Manager at Royal Mabati Factory Limited
June 1, 2021 - December 1, 2022Led a high-performing team of 5 (2 PPC specialists, 1 creative designer, 1 social media manager, and 1 email marketer), executing full-funnel digital strategies that drove a 40% increase in qualified leads and improved ROAS from 2.1x to 3.5x within 6 months. Managed monthly budgets across Google and Meta platforms, optimizing campaigns through structured A/B testing and creative iteration, resulting in a 30% reduction in CPA. Oversaw all email marketing flows, including automation and segmentation, increasing open rates by 25% and generating over $30,000 in additional monthly revenue through upsell and win-back campaigns. Directed social media growth across Facebook and Instagram, achieving 60% growth in followers and a 35% boost in engagement rate quarter-over-quarter.
Digital Marketing Specialist at Royal Mabati Factory Limited
April 1, 2020 - May 1, 2021Developed and implemented PPC strategies that increased Facebook Ads lead generation by 60%. Identified high-performing keywords and improved organic keyword rankings by 50%. Created and A/B tested Meta Ads copy and Google Display ads for conversions. Monitored performance and adjusted metrics like CTR, CPC, CPA, and ROI. Assisted in conversion tracking via Google Tag Manager and Analytics.
Meta Ads Specialist (Part-Time) at Freelance
January 1, 2026 - PresentFreelance digital marketing consultant focusing on Meta (Facebook/Instagram) ads; managed up to £7K/month in ad spend and achieved 5x–15x ROAS on conversion-focused campaigns; delivered 1,000+ SQLs/month via Facebook lead gen and supported e-commerce email marketing; conducted creative and audience A/B testing and collaborated with internal teams on funnel alignment; produced weekly and monthly performance reports to guide strategy and scaling.
PPC Specialist (Full-time) at JSA Interactive Digital Agency
June 1, 2024 - December 1, 2025Led end-to-end Meta, LinkedIn, and Google Ads campaigns for 3 B2B clients (Opus Interactive, Bastille, ETI); reduced average CPL from $150 to $35 in 60 days through strategic creative testing, ABM targeting, and funnel optimization; managed account-based campaigns across LinkedIn and Meta; implemented full-funnel tracking and attribution (GTM, Pixel, GA4, LinkedIn Insight Tag); built landing pages and lead flows; delivered client-facing weekly reports and strategy insights; collaborated with account managers and creatives to ensure campaign accuracy.
Digital Marketing Specialist at WRS Health
January 1, 2023 - June 1, 2023Executed SEO campaigns (MOZ, Google Search Console) and supported PPC efforts across Google Ads (Search, Display, YouTube, Remarketing); ran A/B tests on ad copy and landing pages; built dashboards in Looker Studio and GA4; supported multi-channel attribution and cross-channel optimization.
Meta Ads Specialist (Part-Time) at Rattan Direct
January 1, 2026 - PresentManage up to £7K/month Meta ad spend, delivering 5x–15x ROAS on conversion-focused campaigns; generate 1,000+ SQLs/month via Facebook lead gen at CPL < £1; lead A/B testing across creatives, copy, and audiences; collaborate cross-functionally on funnel alignment and retargeting workflows; provide weekly/monthly performance reports using Meta Ads Manager, Google Analytics, and Looker Studio to guide strategy and scaling.
Digital Marketing Manager (Full-time) at WS Health
July 1, 2023 - June 30, 2024Promoted to lead digital strategy across SEO, PPC, email, and web; managed a cross-functional team of 5; drove a 40% increase in qualified user acquisition and improved ROI through data-driven bidding and A/B testing; built dashboards/reports in Looker Studio, GA4, and Tag Manager to improve attribution by 30%; scaled LinkedIn automation (Lemlist/Clay/HubSpot) increasing outreach response rates by 50% and boosting B2B SaaS lead generation; oversaw email strategy/workflows with HubSpot, lifting open rates by 35% and conversions by 25%.
Digital Marketing Specialist (Full-time) at WS Health
January 1, 2023 - June 30, 2023Led execution of SEO campaigns using MOZ, Google Search Console, and competitive analysis; achieved a 70% increase in rankings across 50% of target keywords; expanded Facebook and LinkedIn audiences by 60% with targeted, data-informed content; supported PPC across Google Ads (Search, Display, YouTube, Remarketing), optimizing bid strategies and targeting to reduce CPA; ran A/B tests on ad copy, creatives, and landing pages achieving CPM $50, CPC $1, CPL $20–$60; assisted in implementing conversion tracking with Google Tag Manager and Analytics.
Freelance Meta Ads Specialist (Part-Time) at Self-employed / Freelance
January 1, 2026 - PresentFreelance role delivering Meta (Facebook/Instagram) ads campaigns, managing up to £7K/month in ad spend, achieving 5x–15x ROAS on conversion-focused campaigns. I generate 1,000+ SQLs/month via Facebook lead gen and implement ongoing A/B testing across creatives, copy, and audiences; coordinate funnel alignment with internal teams; provide weekly/monthly performance reports to guide strategy.
Digital Marketing Manager (Full-time) at WRS Health, New York (Remote)
July 1, 2023 - June 30, 2024Promoted to lead digital strategy and execution across SEO, PPC, email, and web, managing a cross-functional team of 5. Directed omni-channel campaigns (Google Ads, Facebook/Instagram, LinkedIn) and achieved a 40% increase in qualified user acquisition with improved ROI through data-driven bidding and A/B testing.
Digital Marketing Specialist (Full-time) at WRS Health, New York (Remote)
January 1, 2023 - June 30, 2023Led SEO campaigns, increased Facebook and LinkedIn audiences by 60% through targeted, data-informed content strategies. Supported PPC efforts across Google Ads, Display, YouTube, and Remarketing; ran A/B tests achieving a $50 CPM, $1 CPC, and $20–$60 CPL across campaigns. Implemented conversion tracking using GTM and GA4.
Digital Marketing Manager at Royal Mabati Factory Limited, Kenya
June 1, 2021 - December 31, 2022Led a high-performing team of 5; executed full-funnel digital strategies driving a 40% increase in qualified leads and improving ROAS from 2.1x to 3.5x within 6 months. Managed monthly ad budgets across Google and Meta, structured A/B testing, and email marketing flows that contributed to over $30,000 in additional monthly revenue via upsell and win-back campaigns.
Digital Marketing Specialist at Royal Mabati Factory Limited, Kenya
April 1, 2020 - May 31, 2021Developed and implemented PPC strategies increasing Facebook lead ads by 60%; identified high-performing keywords and improved organic rankings; created and AB-tested Meta Ads and Google Display ads; monitored performance and adjusted metrics to improve CTR, CPC, CPA, and ROI.
Education
Bachelor of Engineering in Chemical and Process Engineering at Moi University
January 11, 2030 - January 26, 2026Bachelor of Engineering in Chemical and Process Engineering at Moi University
January 11, 2030 - January 26, 2026Bachelor of Engineering in Chemical and Process Engineering at Moi University, Kenya
January 11, 2030 - January 26, 2026Bachelor of Engineering in Chemical and Process Engineering at Moi University, Kenya
January 11, 2030 - January 26, 2026Qualifications
Google Ads Certifications (Search Ads, Shopping Ads, Performance Max)
January 11, 2030 - January 26, 2026LinkedIn Advanced Facebook Marketing
January 11, 2030 - January 26, 2026Google Analytics 4
January 11, 2030 - January 26, 2026HubSpot Social Media
January 11, 2030 - January 26, 2026HubSpot Digital Marketing Specialist
January 11, 2030 - January 26, 2026Google Ads Certification (Search, Display, Shopping, PMAX)
January 11, 2030 - January 26, 2026LinkedIn Advanced Facebook Marketing
January 11, 2030 - January 26, 2026Google Analytics 4 (GA4)
January 11, 2030 - January 26, 2026HubSpot Social Media
January 11, 2030 - January 26, 2026HubSpot Digital Marketing Specialist
January 11, 2030 - January 26, 2026Google Ads Certifications (Search Ads, Shopping Ads, Performance Max)
January 11, 2030 - January 26, 2026LinkedIn Advanced Facebook Marketing
January 11, 2030 - January 26, 2026Google Analytics 4 (GA4)
January 11, 2030 - January 26, 2026HubSpot Social Media
January 11, 2030 - January 26, 2026HubSpot Digital Marketing Specialist
January 11, 2030 - January 26, 2026Industry Experience
Software & Internet, Healthcare, Professional Services, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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