Available to hire
I’m a results-driven digital marketing and eCommerce professional with over 9 years of experience managing omnichannel projects for B2B and B2C brands. I excel at leading cross-functional initiatives that optimize content, UX, and digital shelf performance, with a strong focus on data-driven decision making and stakeholder communication.
My work spans CRM strategy, SEO, and marketing automation, always aiming to align product content, campaigns, and conversion goals. I thrive in fast-paced environments, collaborating with designers, developers, and analytics teams to deliver high-quality outputs on time and on budget.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Italian
Fluent
English
Fluent
Work Experience
Marketing Specialist at Smartness
July 1, 2025 - PresentOperational management of HubSpot CRM: creation of dynamic lists, personalized segments, and automated workflows for multi-channel campaigns. Planning and execution of inbound multi-channel campaigns focused on MQL generation. Performance analysis using HubSpot Reports, GA4, and Search Console, providing insights on organic and paid sources to optimize funnels. Strategic SEO support: on-page and off-page analysis, content optimization, and monitoring of crawling, indexing, and backlinks. Operational coordination of online/offline events, including planning of automated communication flows and tracking of acquired leads.
Digital Marketing Consultant at Freelance
November 1, 2024 - PresentStrategic consulting for SMEs and SaaS companies on CRM optimization, workflows, and inbound marketing processes. Implemented personalized email campaigns, nurturing workflows, and landing pages. SEO audits to improve organic positioning, including keyword cluster definition and content optimization. Data analysis in GA4 and monthly reporting to measure campaign impact and identify growth opportunities.
Marketing Manager at RDicted Srl
October 1, 2024 - October 12, 2025Designed and managed company websites and e-commerce platforms using WordPress, Shopify, and Joomla, optimizing UI/UX for lead conversion. Led email marketing campaigns with A/B testing, improving engagement rate by 30%. Executed SEO strategies, increasing organic traffic by 45% through content marketing and analytics-driven optimizations. Developed branding materials and marketing collateral for global distribution in Italian and English. Organized and managed international trade shows (ICFF, Big 5, Cersaie), resulting in a 25% increase in client acquisition.
Digital Marketing Specialist (B2B Focus) at DM Digital
July 1, 2019 - October 12, 2025Developed and executed go-to-market strategies for SaaS clients, including demand generation campaigns across paid and organic channels. Created and managed Google Ads, Meta Ads & LinkedIn Ads campaigns, optimizing cost-per-lead (CPL) by 35%. Designed and maintained websites for B2B and SaaS businesses, ensuring SEO alignment and lead generation optimization. Collaborated with CEO & CTO to design a custom SaaS CRM system, including workflow mapping and feature testing. Ran email automation sequences to nurture SaaS leads, improving conversion rates by 20%.
Marketing Specialist at Smartness
July 1, 2025 - PresentOperational management of HubSpot CRM: creation of dynamic lists, personalized segments, and automated workflows for multi-channel campaigns. Planning and execution of inbound multi-channel campaigns focused on MQL generation. Performance analysis using HubSpot Reports, GA4, and Search Console, providing insights on organic and paid sources to optimize funnels. Strategic SEO support: on-page and off-page analysis, content optimization, and monitoring of crawling, indexing, and backlinks. Operational coordination of online/offline events, including planning automated communication flows and tracking acquired leads.
Digital Marketing Consultant at Freelance
November 1, 2024 - PresentStrategic consulting for SMEs and SaaS companies on CRM optimization, workflows, and inbound marketing processes. Implementation of personalized email campaigns, nurturing workflows, and landing pages. SEO audits to improve organic positioning, including keyword cluster definitions and content optimization. Data analysis in GA4 and monthly reporting to measure campaign impact and identify growth opportunities.
Marketing Manager at RDic ted Srl, Modena
October 1, 2024 - October 12, 2025Designed and managed company websites and e-commerce platforms using WordPress, Shopify, and Joomla; optimized UI/UX for lead conversion. Led email marketing campaigns with A/B testing, improving engagement rates by 30%. Executed SEO strategies increasing organic traffic by 45% through content marketing and analytics-driven optimizations. Developed branding materials and collateral for global distribution in Italian and English. Organized and managed international trade shows (ICFF, Big 5, Cersaie), resulting in a 25% increase in client acquisition.
Digital Marketing Specialist (B2B Focus) at DM Digital
July 1, 2019 - October 12, 2025Developed and executed go-to-market strategies for SaaS clients, including demand generation campaigns across paid and organic channels. Created and managed Google Ads, Meta Ads & LinkedIn Ads campaigns, optimizing cost-per-lead by 35%. Designed and maintained websites for B2B and SaaS businesses, ensuring SEO alignment and lead generation optimization. Collaborated with CEO & CTO to design a custom SaaS CRM system with workflow mapping and feature testing. Ran email automation sequences to nurture SaaS leads, improving conversion rates by 20%.
Marketing Specialist at Smartness
July 1, 2025 - PresentOperational management of HubSpot CRM: creation of dynamic lists, personalized segments, and automated workflows for multi-channel campaigns. Planning and execution of inbound multichannel campaigns focused on MQL generation. Performance analysis using HubSpot Reports, GA4, and Search Console; providing insights on organic and paid sources to optimize funnels. Strategic SEO support: technical on-page and off-page analysis, content optimization, and monitoring of crawling, indexing, and backlinks. Coordinated online/offline events and planned automated communication workflows to track acquired leads.
Digital Marketing Consultant at Freelance
November 1, 2024 - PresentStrategic consulting for SMEs and SaaS companies on CRM optimization, workflows, and inbound marketing processes. Implemented personalized email campaigns, nurturing workflows, and landing pages. Conducted SEO audits to improve organic positioning, including keyword cluster definition and content optimization. Performed data analysis in GA4 and delivered monthly reports to measure campaign impact and identify growth opportunities.
Marketing Manager at RDIC TED SRL
October 1, 2024 - October 12, 2025Designed and managed company websites and e-commerce platforms using WordPress, Shopify, and Joomla, optimizing UI/UX for lead conversion. Led email marketing campaigns with A/B testing, improving engagement and conversions. Executed SEO strategies, increasing organic traffic by 45% through content marketing and analytics-driven optimizations. Developed branding materials for global distribution in Italian and English. Organized international trade shows (ICFF, Big 5, Cersaie), resulting in a 25% increase in client acquisition.
Digital Marketing Specialist (B2B Focus) at DM Digital
July 1, 2019 - October 12, 2025Developed and executed go-to-market strategies for SaaS clients, including demand generation campaigns across paid and organic channels. Created and managed Google Ads, Meta Ads & LinkedIn Ads campaigns, optimizing cost-per-lead (CPL) by 35%. Designed and maintained websites for B2B and SaaS businesses, ensuring SEO alignment and lead generation optimization. Collaborated with CEO & CTO to design a custom SaaS CRM system, including workflow mapping and feature testing. Ran email automation sequences to nurture SaaS leads, improving conversion rates by 20%.
Marketing Specialist at Smartness
July 1, 2025 - November 12, 2025Owned end-to-end CRM operations and lifecycle flows using HubSpot. Analyzed customer data and KPIs (conversion rate, engagement, CAC) to optimize digital touchpoints. Coordinated automation and data synchronization between CRM, website, and WhatsApp Business. Reported performance insights to marketing and sales teams via dashboards and presentations. Supported planning and execution of hybrid events and cross-channel campaigns.
Digital Marketing Consultant at Freelance
November 1, 2024 - November 12, 2025Managed digital marketing and CRM projects for eCommerce and SaaS clients, ensuring consistency between product content, campaigns, and conversion goals. Led SEO and digital shelf audits, identifying UX and keyword improvements to increase visibility and performance. Designed and optimized marketing workflows in HubSpot, aligning lead management and reporting with business goals. Collaborated with external designers, developers, and data teams to deliver high-quality outputs on time and on budget.
Marketing Manager at RD I c t e d Srl, Modena, IT
October 1, 2024 - October 1, 2024Managed global eCommerce operations and product catalog content across WordPress, Shopify, and B2B platforms. Oversaw design, copy, and localization for product eContent, aligning creative teams and suppliers. Implemented analytics tracking (GA4, Search Console), improving decision-making on performance and UX. Organized international trade shows (ICFF, Big 5, Ceramics), coordinating vendors, logistics, and creative materials. Increased organic traffic by 45% and online conversions by 30% through SEO, PPC, and content strategy.
Marketing Specialist (B2B Focus) at DM Digital, Modena, IT
July 1, 2019 - July 1, 2019Developed go-to-market strategies for SaaS clients, including demand generation campaigns across paid and organic channels. Created and managed Google Ads, Meta Ads & LinkedIn Ads campaigns, optimizing cost-per-lead (CPL) by 35%. Designed and maintained websites for B2B and SaaS businesses, ensuring SEO alignment and lead generation optimization. Collaborated with CEO & CTO to design a custom SaaS CRM system, including workflow mapping and feature testing. Ran email automation sequences to nurture SaaS leads, improving conversion rates by 20%.
Education
Postgraduate Degree in Management, Branding & Communication at University of Modena and Reggio Emilia
January 1, 2015 - January 1, 2018Undergraduate Degree in Economics and International Marketing at University of Modena and Reggio Emilia
January 1, 2011 - January 1, 2014Postgraduate Degree in Management, Branding & Communication at University of Modena and Reggio Emilia
January 1, 2015 - January 1, 2018Undergraduate Degree in Economics and International Marketing at University of Modena and Reggio Emilia
January 1, 2011 - January 1, 2014Postgraduate Degree in Management, Branding & Communication at University of Modena and Reggio Emilia
January 1, 2015 - December 31, 2018Undergraduate Degree in Economics and International Marketing at University of Modena and Reggio Emilia
January 1, 2011 - December 31, 2014Postgraduate Degree at University of Modena and Reggio Emilia
January 1, 2015 - January 1, 2018Undergraduate Degree at University of Modena and Reggio Emilia
January 1, 2011 - January 1, 2014Qualifications
HubSpot Reporting Certified
October 1, 2025 - October 12, 2025Certificate of Proficiency in English - Cambridge English (C2 Level)
June 1, 2021 - October 12, 2025Inbound Marketing Certified
April 1, 2016 - October 12, 2025HubSpot Reporting Certified
October 1, 2025 - October 12, 2025Certificate of Proficiency in English - C2 Level
June 1, 2021 - October 12, 2025Inbound Marketing Certified - HubSpot Academy
April 1, 2016 - October 12, 2025HubSpot Reporting Certified
October 1, 2025 - October 12, 2025Certificate of Proficiency in English - Cambridge University
June 1, 2021 - October 12, 2025Inbound Marketing Certified - HubSpot Academy
April 1, 2016 - October 12, 2025HubSpot Reporting Certification
October 1, 2025 - November 12, 2025Inbound Marketing Certification
April 1, 2016 - November 12, 2025Certificate of Proficiency in English
June 1, 2021 - November 12, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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