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As a results-driven executive with over 12 years of experience leading growth, marketing, and business development across multiple gaming and online industries while focusing on lean growth - I have a lot of experience in creating the right content, ideas and creatives stuff that generates into money - and actually works. My biggest passion and asset in what I do, is that I have a good feel about the user psychology and therefore I created (and was responsible for creating) very strong content on the highest level. I was working with famous global stars and influencers like Gilberto Silva, Julio Cesar, Mark Gonzales, Judd Trump, Jay Alvarez and many more. I made viral videos and commercials, and create the whole "ambassador" program that was imitated later by other brands. I'm ready to share my experience, knowledge and gained skills to help startups or smaller businesses to make their mark. Ping me and let's make something that makes you money!…As a results-driven executive with over 12 years of experience leading growth, marketing, and business development across multiple gaming and online industries while focusing on lean growth - I have a lot of experience in creating the right content, ideas and creatives stuff that generates into money - and actually works. My biggest passion and asset in what I do, is that I have a good feel about the user psychology and therefore I created (and was responsible for creating) very strong content on the highest level. I was working with famous global stars and influencers like Gilberto Silva, Julio Cesar, Mark Gonzales, Judd Trump, Jay Alvarez and many more. I made viral videos and commercials, and create the whole "ambassador" program that was imitated later by other brands. I'm ready to share my experience, knowledge and gained skills to help startups or smaller businesses to make their mark. Ping me and let's make something that makes you money!

Lion Uriel

Creative Director, Content Creator, Writer, +7

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As a results-driven executive with over 12 years of experience leading growth, marketing, and business development across multiple gaming and online industries while focusing on lean growth - I have a lot of experience in creating the right content, ideas and creatives stuff that generates into money - and actually works. My biggest passion and asset in what I do, is that I have a good feel about the user psychology and therefore I created (and was responsible for creating) very strong content on the highest level. I was working with famous global stars and influencers like Gilberto Silva, Julio Cesar, Mark Gonzales, Judd Trump, Jay Alvarez and many more. I made viral videos and commercials, and create the whole "ambassador" program that was imitated later by other brands. I'm ready to share my experience, knowledge and gained skills to help startups or smaller businesses to make their mark. Ping me and let's make something that makes you money!…As a results-driven executive with over 12 years of experience leading growth, marketing, and business development across multiple gaming and online industries while focusing on lean growth - I have a lot of experience in creating the right content, ideas and creatives stuff that generates into money - and actually works. My biggest passion and asset in what I do, is that I have a good feel about the user psychology and therefore I created (and was responsible for creating) very strong content on the highest level. I was working with famous global stars and influencers like Gilberto Silva, Julio Cesar, Mark Gonzales, Judd Trump, Jay Alvarez and many more. I made viral videos and commercials, and create the whole "ambassador" program that was imitated later by other brands. I'm ready to share my experience, knowledge and gained skills to help startups or smaller businesses to make their mark. Ping me and let's make something that makes you money!

Available to hire

As a results-driven executive with over 12 years of experience leading growth, marketing, and business development across multiple gaming and online industries while focusing on lean growth - I have a lot of experience in creating the right content, ideas and creatives stuff that generates into money - and actually works.

My biggest passion and asset in what I do, is that I have a good feel about the user psychology and therefore I created (and was responsible for creating) very strong content on the highest level.
I was working with famous global stars and influencers like Gilberto Silva, Julio Cesar, Mark Gonzales, Judd Trump, Jay Alvarez and many more.
I made viral videos and commercials, and create the whole “ambassador” program that was imitated later by other brands.

I’m ready to share my experience, knowledge and gained skills to help startups or smaller businesses to make their mark.

Ping me and let’s make something that makes you money!

Skills

Leadership

Experience Level

Leadership

Expert

Language

English

Fluent

Hebrew (modern)

Fluent

Russian

Fluent

Work Experience

Co-Founder & Partner at Undisclosed (Under NDA)

January 1, 2024 - Present

Involved in AI, iGaming, and tech investment ventures. Grew operations to exceed $1M in monthly revenue within 5 months. Created a Proof of Concept (POC) for an iGaming company in the first month. Scaled the business to achieve a multi-million-dollar valuation.

Global Commercial Marketing Director at 22BET

January 1, 2021 - January 1, 2024

Led the acquisition and brand development of over 30 global brands. Drove market expansion in LATAM, increasing revenue from near zero to $2M monthly. Successfully launched and localized operations in LATAM and Asia. Formed partnerships with top sports personalities and organizations, producing commercials, ads, and viral campaigns.

CEO & Co-Founder at Play-Toro

January 1, 2017 - January 1, 2021

Established the company’s operational structure across multiple countries. Developed the business plan, budget, P&L, and marketing strategy from inception. Built and positioned the brand as a recognized operator in the Nordics and Europe.

Head of Acquisition – iGaming at GS Brand

January 1, 2015 - January 1, 2017

Led the acquisition team (affiliation and media), achieving a 6x growth in GGR within a short period. Elevated the brand to become the 3rd highest-grossing white-label operation on the platform.

Affiliate Manager at NDA

January 1, 2013 - January 1, 2015

Began as an Affiliate Manager and progressed to department head. Built and managed a new affiliate team while securing strategic partnerships. Strengthened relationships with key partners and significantly increased affiliate revenue.

Head of Sales at Tele-all

January 1, 2007 - January 1, 2013

Managed multiple call centers, including one with over 120 employees. Consistently delivered the highest annual revenue across the company. Gained hands-on experience in product management while developing an advanced services platform (ICR & Robot).