Lion Uriel

Available to hire

As a results-driven executive with over 12 years of experience leading growth, marketing, and business development across multiple gaming and online industries while focusing on lean growth - I have a lot of experience…

About

As a results-driven executive with over 12 years of experience leading growth, marketing, and business development across multiple gaming and online industries while focusing on lean growth - I have a lot of experience in creating the right content, ideas and creatives stuff that generates into money - and actually works.

My biggest passion and asset in what I do, is that I have a good feel about the user psychology and therefore I created (and was responsible for creating) very strong content on the highest level.
I was working with famous global stars and influencers like Gilberto Silva, Julio Cesar, Mark Gonzales, Judd Trump, Jay Alvarez and many more.
I made viral videos and commercials, and create the whole “ambassador” program that was imitated later by other brands.

I’m ready to share my experience, knowledge and gained skills to help startups or smaller businesses to make their mark.

Ping me and let’s make something that makes you money!

  • 19 years' experience
  • Joined February 2026

Skills· 1

Languages

  • EnglishFluent
  • Hebrew (modern)Fluent
  • RussianFluent

Industry experience

  • Gaming
  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Other

Work experience· 6 roles

Co-Founder & Partner · Undisclosed (Under NDA)Jan 2024 – Present · 2 yrs 11 mos

Involved in AI, iGaming, and tech investment ventures. Grew operations to exceed $1M in monthly revenue within 5 months. Created a Proof of Concept (POC) for an iGaming company in the first month. Scaled the business to achieve a multi-million-dollar valuation.

Global Commercial Marketing Director · 22BETJan 2021 – Jan 2024 · 3 yrs 1 mo

Led the acquisition and brand development of over 30 global brands. Drove market expansion in LATAM, increasing revenue from near zero to $2M monthly. Successfully launched and localized operations in LATAM and Asia. Formed partnerships with top sports personalities and organizations, producing commercials, ads, and viral campaigns.

CEO & Co-Founder · Play-ToroJan 2017 – Jan 2021 · 4 yrs 1 mo

Established the company’s operational structure across multiple countries. Developed the business plan, budget, P&L, and marketing strategy from inception. Built and positioned the brand as a recognized operator in the Nordics and Europe.

Head of Acquisition – iGaming · GS BrandJan 2015 – Jan 2017 · 2 yrs 1 mo
Affiliate Manager · NDAJan 2013 – Jan 2015 · 2 yrs 1 mo
Head of Sales · Tele-allJan 2007 – Jan 2013 · 6 yrs 1 mo

Education

B.A Instructional Technologies · Holon Institute of Technology2030 – 2014
B.A of art (in-complete) · Holon Institute of Technology2011 – 2026

Certifications and awards

Data Driven Marketing Course2030 – 2026
Google Analytics Certification2030 – 2026

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