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Focused on optimizing the client experience from start to finish, ensuring deliverables meet the highest standards and are finely balanced between client wants and client needs. From conceptualization to execution, I delve deep into understanding your objectives, audience and brand. By combining creativity with critical thinking, I craft designs that captivate and resonate with your audience. Trust in my ability to think outside the box and deliver solutions that elevate your brand.…Focused on optimizing the client experience from start to finish, ensuring deliverables meet the highest standards and are finely balanced between client wants and client needs. From conceptualization to execution, I delve deep into understanding your objectives, audience and brand. By combining creativity with critical thinking, I craft designs that captivate and resonate with your audience. Trust in my ability to think outside the box and deliver solutions that elevate your brand.

Lisa Hocraffer

Creative Director, Graphic Designer, Designer, +2

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Focused on optimizing the client experience from start to finish, ensuring deliverables meet the highest standards and are finely balanced between client wants and client needs. From conceptualization to execution, I delve deep into understanding your objectives, audience and brand. By combining creativity with critical thinking, I craft designs that captivate and resonate with your audience. Trust in my ability to think outside the box and deliver solutions that elevate your brand.…Focused on optimizing the client experience from start to finish, ensuring deliverables meet the highest standards and are finely balanced between client wants and client needs. From conceptualization to execution, I delve deep into understanding your objectives, audience and brand. By combining creativity with critical thinking, I craft designs that captivate and resonate with your audience. Trust in my ability to think outside the box and deliver solutions that elevate your brand.

Available to hire

Focused on optimizing the client experience from start to finish, ensuring deliverables meet the highest standards and are finely balanced between client wants and client needs.

From conceptualization to execution, I delve deep into understanding your objectives, audience and brand. By combining creativity with critical thinking, I craft designs that captivate and resonate with your audience. Trust in my ability to think outside the box and deliver solutions that elevate your brand.

Skills

Experience Level

Logo

Expert

Language

English

Fluent

Work Experience

Founder & Creative Director at Resolute Creative

August 1, 2024 - November 9, 2025

Led project management and creative direction for all projects; established and maintained client relationships; created and implemented comprehensive design solutions for print and web; tracked expenses, quotes, and budgets to ensure profitability.

Creative Director at Saga Marketing

August 1, 2024 - August 1, 2024

Directed large-scale projects for Fortune 500 clients, delivering integrated print and web design solutions; built and maintained client relationships; optimized operations to streamline day-to-day tasks and increase revenue; designed and coded WordPress websites and marketing emails; directed photo shoots and managed talent; tracked project time and company-wide expenses.

Graphic Design Intern at ECRA, INC.

May 1, 2012 - May 1, 2012

Created and produced design materials for web and print; developed complete design solutions; performed photo separation, color correction, and retouching; designed and laid out catalogs and websites.

Graphic Design Intern at Vision Solutions

September 30, 2010 - September 30, 2010

Research and design user interfaces utilizing design and technical skills to deliver high quality designs, artwork, documentation, and training for end-customers; developed and implemented concepts for short video ads; led and participated in team design reviews to eliminate errors early in the development process; documented and presented designs for peer review and exposition.

Graphic Design Intern at Vision Solutions

January 31, 2011 - January 31, 2011

Continued UI design and asset development; refined and delivered high-quality interface graphics and training materials; collaborated in reviews and documentation.

Store Manager & Social Media at MDC SPORTS

August 1, 2008 - August 1, 2008

Gained product knowledge to promote and sell while building customer rapport; created and implemented a social media plan.

Store Manager & Social Media at MDC SPORTS

April 1, 2012 - April 1, 2012

Gained product knowledge to promote and sell while building customer rapport; created and implemented a social media plan.