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I'm Lisa Leone, a Creative Director with 20+ years of experience leading brand transformations and delivering targeted, creative content for global organizations. I excel in building and mentoring multidisciplinary teams, managing budgets, and shaping brand architecture to ensure consistency across markets and channels. I collaborate with senior stakeholders across marketing, product, and communications to drive KPI-driven outcomes, optimize creative content, and launch award-winning campaigns. My approach blends strategic governance with hands-on creative leadership, turning ideas into measurable growth. You can view my portfolio at _Website not available. Sign in: https://www.twine.net/signup_…I'm Lisa Leone, a Creative Director with 20+ years of experience leading brand transformations and delivering targeted, creative content for global organizations. I excel in building and mentoring multidisciplinary teams, managing budgets, and shaping brand architecture to ensure consistency across markets and channels. I collaborate with senior stakeholders across marketing, product, and communications to drive KPI-driven outcomes, optimize creative content, and launch award-winning campaigns. My approach blends strategic governance with hands-on creative leadership, turning ideas into measurable growth. You can view my portfolio at _Website not available. Sign in: https://www.twine.net/signup_

Lisa Leone

Creative Director, Copywriter, Brand Strategist, +5

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I'm Lisa Leone, a Creative Director with 20+ years of experience leading brand transformations and delivering targeted, creative content for global organizations. I excel in building and mentoring multidisciplinary teams, managing budgets, and shaping brand architecture to ensure consistency across markets and channels. I collaborate with senior stakeholders across marketing, product, and communications to drive KPI-driven outcomes, optimize creative content, and launch award-winning campaigns. My approach blends strategic governance with hands-on creative leadership, turning ideas into measurable growth. You can view my portfolio at _Website not available. Sign in: https://www.twine.net/signup_…I'm Lisa Leone, a Creative Director with 20+ years of experience leading brand transformations and delivering targeted, creative content for global organizations. I excel in building and mentoring multidisciplinary teams, managing budgets, and shaping brand architecture to ensure consistency across markets and channels. I collaborate with senior stakeholders across marketing, product, and communications to drive KPI-driven outcomes, optimize creative content, and launch award-winning campaigns. My approach blends strategic governance with hands-on creative leadership, turning ideas into measurable growth. You can view my portfolio at _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m Lisa Leone, a Creative Director with 20+ years of experience leading brand transformations and delivering targeted, creative content for global organizations. I excel in building and mentoring multidisciplinary teams, managing budgets, and shaping brand architecture to ensure consistency across markets and channels.

I collaborate with senior stakeholders across marketing, product, and communications to drive KPI-driven outcomes, optimize creative content, and launch award-winning campaigns. My approach blends strategic governance with hands-on creative leadership, turning ideas into measurable growth.

You can view my portfolio at Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Chief Creative Officer at MSQ Partners

July 1, 2022 - August 31, 2025

Established and scaled the North America presence for a London-based global agency network, expanding into new markets and achieving measurable growth. Global lead for Capital Group, launching active ETFs (sales goals exceeded by 180%), fixed income portfolios, and public-private funds. Directed multi-market, omnichannel strategy for CFA Institute, unifying brand experience across touchpoints. Built and led a performance marketing team, producing KPI-driven creative daily.

VP Brand & Creative at InterFirst Mortgage Company

January 1, 2021 - January 1, 2022

Conceived and launched a 100% digital retail mortgage brand from identity to full, consistent customer journey experience. Managed $20M+ budget and led cross-functional teams. Developed measurable strategies, increasing awareness, acquisition, and engagement.

Creative Director at Duluth Trading Company

January 1, 2020 - January 1, 2021

Directed creative, brand repositioning, and campaign development for Duluth Men’s, Alaskan Hardgear, and 40 Grit. Led the 40 Grit rebrand, delivering new visual identity, messaging, and social content guidelines that achieved unprecedented engagement gains across owned channels.

VP Creative Director at Golin

January 1, 2019 - January 1, 2020

Led creative direction for McDonald’s, Humana, Joann, and Hyatt PR campaigns that increased sales and customer engagement. Collaborated with cross-functional teams and oversaw integrated program launches.

SVP Group Creative Director at Edelman

January 1, 2017 - January 1, 2018

Directed global content creative for Microsoft across education, commercial, and consumer, managing creative teams and ensuring collaboration across regions. Optimized creative processes, governance standards, and stakeholder engagement.

SVP Creative Director / Copywriter at Leo Burnett

December 31, 2010 - December 31, 2012

Global creative director for Samsung, leading global teams on product launches and brand campaigns. Created award-winning work for Allstate. Contributed to high-value new business pitches.