Hi, I'm Lisa Wakeford, a marketing and content professional specialising in brand storytelling and premium visual content. I currently work part time as Marketing Manager for a luxury marine brand, crafting social media and editorial-style content and assets that resonate with a high-end lifestyle audience. I translate brand identity into refined digital storytelling across social platforms, drawing on a strong visual sense, editorial awareness, and hands-on content production. My international background, fluent French, and long-standing interest in culture, travel and design inform collaborative work with global teams. I love to work with small businesses and individuals where I feel I can make the most impact.…

Lisa Wakeford

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Hi, I'm Lisa Wakeford, a marketing and content professional specialising in brand storytelling and premium visual content. I currently work part time as Marketing Manager for a luxury marine brand, crafting social media and editorial-style content and assets that resonate with a high-end lifestyle audience. I translate brand identity into refined digital storytelling across social platforms, drawing on a strong visual sense, editorial awareness, and hands-on content production. My international background, fluent French, and long-standing interest in culture, travel and design inform collaborative work with global teams. I love to work with small businesses and individuals where I feel I can make the most impact.…

Available to hire

Hi, I’m Lisa Wakeford, a marketing and content professional specialising in brand storytelling and premium visual content. I currently work part time as Marketing Manager for a luxury marine brand, crafting social media and editorial-style content and assets that resonate with a high-end lifestyle audience.

I translate brand identity into refined digital storytelling across social platforms, drawing on a strong visual sense, editorial awareness, and hands-on content production. My international background, fluent French, and long-standing interest in culture, travel and design inform collaborative work with global teams.

I love to work with small businesses and individuals where I feel I can make the most impact.

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Language

English
Fluent
French
Fluent
Swahili
Beginner

Work Experience

Marketing Manager at Off Piste Marine
October 1, 2024 - Present
Create and manage social media content aligned with a premium lifestyle audience; develop visual storytelling positioning within luxury and travel spaces; produce and edit digital content including photography, video and brand assets; maintain brand consistency across digital and print; manage website content and ensure clarity and quality; collaborate on creative direction and audience positioning; build partnerships and raise brand visibility within lifestyle and marine sectors.
Senior Account Executive at Relations Group
September 1, 2022 - September 1, 2024
Developed media-ready story angles aligned with brand positioning; identified editorial opportunities in national and local media; managed client–journalist and production team communications; crafted messaging frameworks to support brand storytelling and credibility; monitored trends to guide campaign direction.
Sales & Marketing Manager (Freelance) at Senator Security South & Wessex Protection
January 1, 2020 - August 1, 2022
Planned and delivered integrated marketing communications across digital and print; managed website content, SEO optimization and analytics; produced newsletters and internal communications aligned with brand voice; developed content strategies to support business growth and client engagement; implemented CRM systems and workflows.
Private English Tutor (Self-Employed) at France
January 1, 2009 - January 1, 2019
Delivered tailored language tuition to children and adults; worked bilingually to support communication and confidence-building; built long-term client relationships through structured learning and feedback.
Account Manager at Global Radio
May 1, 2008 - May 1, 2009
Researched, developed and presented advertising proposals to senior decision-makers; collaborated with creative teams to develop campaign concepts; built and managed client relationships and partnerships.
Creator & Managing Director at Kisiki
May 1, 2006 - February 1, 2022
Founded and managed a fashion accessories brand, overseeing design, production, marketing and sales. Directed product and lifestyle photography; edited visual assets for e-commerce and marketing; designed brand identity, packaging and promotional materials; produced digital content for online retail; developed brand storytelling across multiple sales channels; built relationships with manufacturers, retailers and customers; managed international sales and trade show presence.
Account Manager at Wave Radio
October 1, 2001 - October 1, 2005
Generated new business and delivered integrated advertising and marketing solutions; achieved 16 consecutive monthly targets and generated £1m revenue; advised clients on strategic media planning and brand communication.

Education

Digital Marketing Skills Bootcamp at Skills For Life – Fareport Training
January 1, 2024 - March 16, 2026
CIM – CAM Diploma (The Communication, Advertising & Marketing Education Foundation) at Highbury College
January 1, 2002 - January 1, 2004
BA (Hons.) Combined English & French at University of Southampton
January 1, 1995 - January 1, 1999

Qualifications

A Levels & S Level
January 1, 1989 - January 1, 1994
CIM – CAM Diploma (The Communication, Advertising & Marketing Education Foundation)
January 1, 2002 - January 1, 2004
Digital Marketing Skills Bootcamp – Skills For Life
January 1, 2024 - March 16, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Software & Internet
    Social media content creation, planning, execution and management
    Mini Mind Health needed to get momentum going with their social media. Posts were ad hoc because it was taking too much time and mental capacity. Their feed was not looking planned but messy. That is where I stepped in. I have created templates for consistency. We have a monthly meeting to brainstorm ideas. We work 4 weeks in advance where possible. I take the ideas and create content drafts which I share for approval and tweaking. We are working on 2 posts a week. Followers are growing. She is communicating with her potential clients and past clients to stay front of mind when they need her on their parenting journey. I love to work with small businesses and individuals where i can really see how my work helps them move forwards.…
    Aspirational Lifestyle Campaign: "Endurance in the Amazon"
    Category: Lifestyle Marketing & Concept Visualization Client: Off Piste Marine Project Description To elevate the Endurance brand beyond technical specifications, I developed this aspirational campaign focused on the "ultimate adventure" lifestyle. By placing the vessel in a remote Amazonian setting, the content shifts the focus from the boat as a product to the boat as an enabler of world-class experiences. This music-led visual narrative showcases the vessel's unique versatility, specifically highlighting: Functional Design: The practical utility of the lowering bow door for riverbank access. Expedition Readiness: The integration of a roof-top tent and shore-side campsite setup. Brand Positioning: Creating an emotional connection with "explorer" demographics through high-impact, atmospheric visuals. The project demonstrates my ability to manage niche market positioning, ensuring that the exact design of the Endurance is presented as a rugged, capable tool for the most demanding environments on Earth. Key Highlights Emotional Branding: Leveraged music and scenery to create a "mood" without the need for voiceover or dialogue. Use-Case Education: Visually demonstrated the vessel's unique features (bow door, roof storage) in a real-world adventurous context. Targeted Content: Designed specifically to appeal to the overland and expedition marine market. LifestyleMarketing AspirationalContent BrandVision VisualStorytelling NicheMarketing ExpeditionBoat AdventureTravel AmazonBasin OverlandMarine BoatLife OffPisteMarine ProjectEnduranceRoofTent ExpeditionVessel OffGridAdventure ExploringByWater…
    Endurance - Aluminium Hull Catamaran: Milestone Build Update (Jig to Dolly)
    Category: Construction Progress & Community Engagement Client: Off Piste Marine Project Description Effective marketing for a high-value marine build requires more than just a final reveal; it requires bringing the audience along for the journey. This video is part of a "Build Update" series designed to maintain momentum and transparency for the Endurance project. In this update, we captured a critical engineering milestone: the transition of the hull from the construction jig to the transport dolly. This content serves two strategic purposes: Technical Credibility: Showcasing the scale and precision of the build process to reassure stakeholders and future buyers. Audience Retention: Keeping our community engaged during the "quiet" phases of construction with authentic, behind-the-scenes footage. The video emphasizes the exact design specifications of Endurance, ensuring that even in its early stages, the boat’s unique lines and build quality are unmistakable. BuildUpdate ProjectManagement ContentMarketing BrandTransparency BehindTheScenes SocialMediaStrategyMarineEngineering BoatBuilding AluminumBoats YachtConstruction OffPisteMarine ProjectEnduranceBoatBuild MarineIndustry WorkInProgress explainervideo videoeditor…
    Even Legends Get Stuck - Off Piste Marine Christmas Social Post
    To drive engagement during the Christmas season, I developed a humorous social media campaign for Off Piste Marine featuring their flagship vessel, Endurance. The goal was to move away from traditional corporate holiday greetings and create a memorable, shareable "hero" moment for the brand. This video was part of a three part series, it depicts a lighthearted scenario where Santa’s sleigh becomes stranded, and Endurance—true to its name—steps in to save Christmas. This project allowed us to showcase the boat's design and reliability while leaning into a playful brand personality that resonated with the marine community. Key Achievements: Brand Awareness: Increased organic reach during the holiday period. Creative Execution: Concepted a narrative that positioned the product as the "ultimate responder" in an unconventional way. Visual Integrity: Maintained an exact, high-quality digital replica of the boat's design to ensure brand recognition was front and center. Here is a link to the post on Instagram:https://www.instagram.com/reel/DSkFeGiDle7/ Off Piste Marine Website: https://offpistemarine.com SocialMediaMarketing ContentStrategy DigitalMarketing CreativeDirection BrandStorytelling VideoMarketingMarineMarketing BoatingIndustry YachtDesign OffPisteMarine EnduranceBoatHolidayCampaign ChristmasMarketing HumorousAds…