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Hi, I’m Lisa Wilson, a hardworking, multifaceted marketer with 11+ years’ experience in design, marketing communication, and content creation. I’ve progressed from graphic design into marketing as digital channels grew, using my design and video skills to deliver impactful printed, digital, and online content solutions across in-house and agency settings. I relish new challenges, whether driven by data trends or a tricky problem to solve. As a creative problem solver, I’m adaptable to any industry and enjoy collaborating with teams to turn ideas into measurable outcomes while continuously learning.…Hi, I’m Lisa Wilson, a hardworking, multifaceted marketer with 11+ years’ experience in design, marketing communication, and content creation. I’ve progressed from graphic design into marketing as digital channels grew, using my design and video skills to deliver impactful printed, digital, and online content solutions across in-house and agency settings. I relish new challenges, whether driven by data trends or a tricky problem to solve. As a creative problem solver, I’m adaptable to any industry and enjoy collaborating with teams to turn ideas into measurable outcomes while continuously learning.

Lisa Wilson

Content Creator, Digital Marketer, Marketing Strategist, +2

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Hi, I’m Lisa Wilson, a hardworking, multifaceted marketer with 11+ years’ experience in design, marketing communication, and content creation. I’ve progressed from graphic design into marketing as digital channels grew, using my design and video skills to deliver impactful printed, digital, and online content solutions across in-house and agency settings. I relish new challenges, whether driven by data trends or a tricky problem to solve. As a creative problem solver, I’m adaptable to any industry and enjoy collaborating with teams to turn ideas into measurable outcomes while continuously learning.…Hi, I’m Lisa Wilson, a hardworking, multifaceted marketer with 11+ years’ experience in design, marketing communication, and content creation. I’ve progressed from graphic design into marketing as digital channels grew, using my design and video skills to deliver impactful printed, digital, and online content solutions across in-house and agency settings. I relish new challenges, whether driven by data trends or a tricky problem to solve. As a creative problem solver, I’m adaptable to any industry and enjoy collaborating with teams to turn ideas into measurable outcomes while continuously learning.

Available to hire

Hi, I’m Lisa Wilson, a hardworking, multifaceted marketer with 11+ years’ experience in design, marketing communication, and content creation. I’ve progressed from graphic design into marketing as digital channels grew, using my design and video skills to deliver impactful printed, digital, and online content solutions across in-house and agency settings.

I relish new challenges, whether driven by data trends or a tricky problem to solve. As a creative problem solver, I’m adaptable to any industry and enjoy collaborating with teams to turn ideas into measurable outcomes while continuously learning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Manager

October 1, 2023 - December 1, 2025

Sole Digital Manager responsible for APAC digital marketing, liaising with internal stakeholders and agencies to optimise performance across websites, email, and social channels. Managed 14 sites (12 WordPress, 2 SilverStripe), implemented SEO, and monitored performance via GA4. Developed and deployed marketing emails in Klaviyo for 2 B2C brands and 1 B2B brand. Led lead-gen landing pages, budget oversight, and a 3-month Google Ads outage restoration. Refreshed brand sites and analysed email content with AB testing for quality improvements.

Content Manager at The Comfort Group

June 1, 2022 - October 1, 2023

Created written and digital content for SEO blogs, direct marketing, scripts, brand websites and social media. Filmed, edited and animated videos for retailer bids and in-store POS. Implemented SEO strategy with 61% average keyword growth over 1 year. Managed a marketing assistant, wrote product copy for multiple ranges, and oversaw social media engagement for two core brands across NZ and AU (35.4k followers). Collaborated with Flixmedia to expand content on retailer sites and gain data insights.

Digital Intern at Life Recruitment

October 1, 2020 - December 1, 2020

Built SEO-optimised websites, updated site content, and created marketing emails using Squarespace, WordPress and HubSpot. Worked part-time (2 days/week) and liaised with clients and internal stakeholders during a busy period.

Multimedia Specialist at The Comfort Group

July 1, 2020 - June 1, 2022

Sole marketer for Life Recruitment across four brands. Updated websites, planned and posted content for social, optimized SEO, implemented SMM, and produced printed collateral. Achieved 32% growth in LinkedIn followers and 21% growth in Facebook likes over two years. Developed national paid ad campaigns with improved lead quality and conversion. Weekly performance reporting; hired and managed a marketing intern.

Digital Content Manager at Hype & Dexter

February 1, 2020 - March 1, 2020

Created and updated content for brand websites and events (HIE and CHHS). Wrote optimised copy for exhibitor directories and emails, filmed and edited promo videos with organic reach metrics; developed social strategies to raise organic awareness for exhibitors.

Graphic Designer - eLearning Developer at Exhibitions and Events New Zealand (EENZ)

February 1, 2019 - February 1, 2020

Built videos, animations, eLearning modules, onboarding email templates and UI design. Contributed to onboarding content and printed collateral to boost participation; supported award-winning graduate programme.

Communications Advisor - Digital and Design at Exhibitions and Events New Zealand (EENZ)

July 1, 2017 - February 1, 2019

Developed internal/external comms: newsletters, social media videos, executive presentations and ad-hoc 1-pagers. Led a brand refresh project and established brand and signage guidelines; collaborated with marketing and sales on campaigns.

Graphic Designer at KiwiRail

April 1, 2014 - July 1, 2017

Design champion producing written web content, email marketing, video edits, printed publications, animations and eLearning modules. Led a rebrand and contributed to brand consistency across learner and marketing materials.