I’m Elizabeth Orefeko, a results-driven Marketing and Communications Specialist with 5+ years of experience in digital strategy, campaign execution, and content creation across multi-channel platforms. I’ve helped brands grow audiences, increase engagement, and build customer loyalty by turning insights into compelling content and data-backed campaigns. I excel at cross-functional collaboration, agile project management, and turning trends into actionable strategies while maintaining a customer-centric focus. I’m passionate about delivering impactful outcomes and fostering meaningful connections with audiences and partners.

Elizabeth Orefeko

I’m Elizabeth Orefeko, a results-driven Marketing and Communications Specialist with 5+ years of experience in digital strategy, campaign execution, and content creation across multi-channel platforms. I’ve helped brands grow audiences, increase engagement, and build customer loyalty by turning insights into compelling content and data-backed campaigns. I excel at cross-functional collaboration, agile project management, and turning trends into actionable strategies while maintaining a customer-centric focus. I’m passionate about delivering impactful outcomes and fostering meaningful connections with audiences and partners.

Available to hire

I’m Elizabeth Orefeko, a results-driven Marketing and Communications Specialist with 5+ years of experience in digital strategy, campaign execution, and content creation across multi-channel platforms. I’ve helped brands grow audiences, increase engagement, and build customer loyalty by turning insights into compelling content and data-backed campaigns.

I excel at cross-functional collaboration, agile project management, and turning trends into actionable strategies while maintaining a customer-centric focus. I’m passionate about delivering impactful outcomes and fostering meaningful connections with audiences and partners.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Seasonal Retail Store Associate at DOLLARAMA
November 1, 2025 - November 1, 2025
Provided customer service and operational support in a high-traffic retail environment. Ensured smooth store operations and maintained product displays to enhance the shopping experience. Duties included handling cash transactions, attending to customers, stocking shelves, maintaining store cleanliness and product availability, and assisting with inventory management and restocking.
Personal Assistant to Marketing Brand (Contract) at ALEX ADEFEMI ADVISORY
October 1, 2025 - October 1, 2025
Provided high-level administrative, marketing, and operational support to a leading marketing and brand strategy consultancy, ensuring smooth day-to-day operations and successful execution of projects. Acted as a trusted right-hand, managing schedules, communications, and client relations while contributing to marketing initiatives and brand growth.
Social Media Influencer (Contract) at LOANS CANADA, AFROBLOCK, TEMU
June 1, 2024 - November 28, 2025
Create and publish creative, high-performing content across TikTok and Instagram to promote brands, increase engagement, and drive measurable results. Collaborated with brand teams to align content with campaign goals, monitored performance metrics, and optimized content.
Customer Service Specialist at COVENANT OF PEACE CHURCH
July 1, 2023 - July 1, 2023
Delivered exceptional customer support and administrative assistance in a fast-paced, service-driven environment. Served as the first point of contact for guests and stakeholders, maintained professionalism and confidentiality, handled inquiries, coordinated meetings, and supported events and programs to drive member engagement.
Tutor at BLOOMBREED COLLEGE
February 1, 2021 - February 1, 2021
Delivered engaging lessons and academic support to students across multiple levels, prepared tailored study materials, facilitated interactive sessions, and mentored leadership development.
Social Media Personnel at WAVES MEDIA
August 1, 2018 - August 1, 2018
Managed digital content creation and social media engagement to increase audience reach and strengthen brand visibility. Produced interviews, created stories, and supported magazine content while maintaining brand-aligned messaging.

Education

BSc at Babcock University
September 7, 2015 - July 11, 2019
PGD (Distinction) in Strategic Marketing Communication at Conestoga College
September 4, 2023 - April 4, 2025

Qualifications

Emergency First Aid & CPR/AED Level C
March 1, 2024 - November 28, 2025
Caribana Volunteer
September 8, 2024 - November 28, 2025

Industry Experience

Retail, Media & Entertainment, Professional Services, Software & Internet