Where brand becomes culture. Trusted by global names to take them ahead, real, and relevant. Strategist meets storyteller. I help brands become culture through insight-driven, globally-led creative work built to resonate, not just perform. I'm someone who stays calm under pressure, delivers on deadlines, and brings humor and good energy into every collaboration. Loyal, sociable, and remote-native, I’ve been leading and contributing across time zones long before it became the norm.…

Lisa Macdonald

Where brand becomes culture. Trusted by global names to take them ahead, real, and relevant. Strategist meets storyteller. I help brands become culture through insight-driven, globally-led creative work built to resonate, not just perform. I'm someone who stays calm under pressure, delivers on deadlines, and brings humor and good energy into every collaboration. Loyal, sociable, and remote-native, I’ve been leading and contributing across time zones long before it became the norm.…

Available to hire

Where brand becomes culture. Trusted by global names to take them ahead, real, and relevant. Strategist meets storyteller. I help brands become culture through insight-driven, globally-led creative work built to resonate, not just perform. I’m someone who stays calm under pressure, delivers on deadlines, and brings humor and good energy into every collaboration. Loyal, sociable, and remote-native, I’ve been leading and contributing across time zones long before it became the norm.

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Skills

Experience Level

Language

English
Fluent
French
Fluent
Spanish; Castilian
Fluent
Italian
Beginner

Work Experience

Brand Manager / Digital Director / Head of Content / Creative Director / Digital Strategist / Project Manager at Best Kept MTL
January 1, 2008 - Present
Oversees brand strategy, digital direction, content creation and campaigns; leads cross-functional teams and drives growth across time zones.
Storyteller / Campaign Manager at EE Global Entertainment
October 1, 2025 - October 18, 2025
Developed storytelling and campaign management for entertainment projects; collaborated with cross-functional teams.
Campaign Manager at Premier X Group
January 1, 2023 - Present
Campaign planning and management.
Brand Manager / Digital Director at SEE Global Entertainment
January 1, 2015 - October 1, 2025
Managing brand strategies and digital content for a global entertainment company.
Head of Content / Creative Director at BestKeptMTL
January 1, 2008 - Present
Leading creative direction and content strategy for a Montreal-based company.
Digital Strategist / Project Manager at Premier X Group
January 1, 2023 - Present
Developing digital strategies and managing key projects for various clients.
Storyteller / Campaign Manager at HENDRICK’S
January 1, 2025 - Present
Creating engaging narratives and campaigns for a premium brand.

Education

BA in Fine Arts at Concordia University
January 11, 2030 - October 18, 2025
Private School Education at Weston Academy
January 11, 2030 - October 18, 2025
BA Fine Arts at Concordia University
January 1, 2001 - January 1, 2005
Business at John Molson School of Business
January 11, 2030 - March 15, 2026
Private School at Weston Academy
January 11, 2030 - March 15, 2026

Qualifications

UI/UX design certification
January 11, 2030 - October 18, 2025
The psychology of colour certification
January 11, 2030 - October 18, 2025
Awards for best blog
January 1, 2016 - December 31, 2025
The psychology of colour certification
January 11, 2030 - March 15, 2026
UI/UX design certification
January 11, 2030 - March 15, 2026
Recipient of 5 Grants/scholarships
January 11, 2030 - March 15, 2026
Young authors award
January 11, 2030 - March 15, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet

Skills

Experience Level