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I'm an independent and growth-driven digital marketer with hands-on experience in content performance tracking, audience engagement, and messaging optimization. I'm currently transitioning into paid social media campaigns by applying data-driven thinking, audience targeting principles, and creative testing strategies to refine strategies based on real engagement data.…

Lisemanyane Mporoane

Digital Marketer, Growth Marketer, Marketing Strategist, +2

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I'm an independent and growth-driven digital marketer with hands-on experience in content performance tracking, audience engagement, and messaging optimization. I'm currently transitioning into paid social media campaigns by applying data-driven thinking, audience targeting principles, and creative testing strategies to refine strategies based on real engagement data.…

Available to hire

I’m an independent and growth-driven digital marketer with hands-on experience in content performance tracking, audience engagement, and messaging optimization.

I’m currently transitioning into paid social media campaigns by applying data-driven thinking, audience targeting principles, and creative testing strategies to refine strategies based on real engagement data.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Content Performance & Growth Strategy at Independent

January 1, 2024 - Present

Create and publish content across digital platforms focused on growth, discipline, and personal development. Track performance metrics including hooks, engagement, comments, and audience behavior. Identify high-performing content patterns and refine messaging accordingly. Test different content angles to improve reach and interaction. Build understanding of attention → engagement → conversion flow.

Digital Engagement & Brand Positioning at Independent

January 1, 2024 - Present

Support individuals in improving messaging and online positioning. Structure content to communicate value clearly and attract engagement. Engage consistently with audiences to build trust and interaction. Maintain organized tracking systems for content performance and feedback.