Available to hire
I’m Lissette Melo, a marketing leader with experience leading demand generation and market development programs for enterprise SaaS and technology companies.
I identify addressable markets, refine positioning, and build sustainable marketing programs that support long-term growth and sales alignment.
Skills
Experience Level
Intermediate
Language
Spanish; Castilian
Fluent
Work Experience
Director of Marketing at Stratify Technologies
January 1, 2022 - December 31, 2022Led marketing strategy for a seed-stage FP&A technology company serving enterprise finance teams. Developed market positioning and messaging; built multi-channel campaigns; created sales and marketing assets, thought-leadership content, and explainer materials; cultivated analysts, press, and influencer relationships; expanded digital presence through social strategy, SEO guidance, and event marketing initiatives.
Senior Manager, Cloud Marketing at Guidewire Software
January 1, 2018 - December 31, 2021Supported Guidewire's transition from on-premise software to cloud-based SaaS offerings for the global insurance industry. Led demand generation programs across four enterprise product lines; partnered with product, partner marketing, and sales to drive cloud adoption; managed a $200K digital advertising budget (Google and YouTube); developed integrated digital programs across social, SEO guidance, and events.
Senior Manager, Global Demand Generation at Guidewire Software
January 1, 2010 - December 31, 2013Increased marketing-sourced opportunity revenue 5x within 12 months. Defined target audiences, marketing channels, and opportunity generation strategy driving pipeline growth. Built a small marketing team and agency partners, and managed Microsoft and AWS partner marketing initiatives.
Marketing Programs Manager at ServiceSource
January 1, 2006 - December 31, 2010Led demand generation initiatives across four enterprise product lines; partnered with product, sales, and services teams to accelerate pipeline.
Group Marketing Assistant (Technology Investment Banking) at Deutsche Bank
January 1, 2004 - December 31, 2006Supported group marketing activities for technology investment banking; assisted in preparing marketing collateral and campaigns.
Advertising Sales Assistant at Us Weekly Magazine
January 1, 2002 - December 31, 2004Supported advertising sales in fashion and beauty verticals; assisted with client communications, seasonal campaigns, and performance reporting.
Editorial Assistant at Health Magazine
January 1, 2001 - December 31, 2002Assisted editorial team with fashion and beauty content; supported production and publication.
Senior Business Consultant and Technical Instructor at Adobe
January 1, 2013 - December 31, 2016Delivered consulting and technical instruction to enterprise clients, supporting marketing initiatives and software adoption; contributed to training and enablement across product lines.
Education
Master of Science, Organizational Development at University of San Francisco, School of Management
January 11, 2030 - March 7, 2026Bachelor of Arts, History Major + Religion Minor at Columbia University in the City of New York
January 11, 2030 - March 7, 2026Qualifications
Marketo Certified Solutions Architect
March 1, 2026 - March 7, 2026Marketo Certified Expert
January 11, 2030 - March 7, 2026Marketo Revenue Cycle Analytics
January 11, 2030 - March 7, 2026Google Analytics Certification
January 11, 2030 - March 7, 2026Industry Experience
Software & Internet, Professional Services, Other
Skills
Experience Level
Intermediate
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