Lissette Melo
I'm Lissette Melo, a marketing leader with experience leading demand generation and market development programs for enterprise SaaS and technology companies.
About
I’m Lissette Melo, a marketing leader with experience leading demand generation and market development programs for enterprise SaaS and technology companies.
I identify addressable markets, refine positioning, and build sustainable marketing programs that support long-term growth and sales alignment.
- 20 years' experience
- Joined March 2026
Skills· 1
Languages
- Spanish; CastilianFluent
Industry experience
- Software & Internet
- Professional Services
- Other
More experts in Orlando, United States
Work experience· 8 roles
Led marketing strategy for a seed-stage FP&A technology company serving enterprise finance teams. Developed market positioning and messaging; built multi-channel campaigns; created sales and marketing assets, thought-leadership content, and explainer materials; cultivated analysts, press, and influencer relationships; expanded digital presence through social strategy, SEO guidance, and event marketing initiatives.
Supported Guidewire's transition from on-premise software to cloud-based SaaS offerings for the global insurance industry. Led demand generation programs across four enterprise product lines; partnered with product, partner marketing, and sales to drive cloud adoption; managed a $200K digital advertising budget (Google and YouTube); developed integrated digital programs across social, SEO guidance, and events.
Delivered consulting and technical instruction to enterprise clients, supporting marketing initiatives and software adoption; contributed to training and enablement across product lines.
Education
Certifications and awards
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