Olivia Coleman

Create lesson plans and assessments and teach core undergraduate modules including Management: Organisations, Artists & Self and Music Synchronisation. Deliver lectures across aligned music business experience subjects, support assessment marking & contribute to course, core module and elective development.

Lead UK and Ireland pop music, social media and marketing initiatives, optimizing marketing solutions to increase subscription and user tool spending. Delivered localized revenue growth, represented the platform in relationships with artists, labels, publishers and managers, and led seasonal and cultural programming campaigns. Collaborated with content operations, product development and content production teams on artist support campaigns, feature positioning, fan messaging and social media promotion. Analyzed artist, release, user and playlist data to identify engagement opportunities and contributed to viral campaigns across TikTok, Instagram, YouTube and YouTube Shorts.

Directed integrated marketing plans to increase fan subscription revenue and user engagement across social publishing, exclusive video, CRM and editorial content. Led curation communications with more than 150 global industry partners, managed artist pitching for digital media, and oversaw pop and soundtrack programming and promotion. Developed growth strategies using data trends and platform KPIs, supported major artist campaigns and activations, improved team workflows, contributed product insight, designed playlist artwork and banners in Figma, and supervised one direct report. Supported Teddy Swims content that generated more than 40 million views.