Livia Oberecker

Executed customer appointments, launch presentations, and masterclasses. Analyzed customer and market data and developed & executed customer marketing strategies and 360° campaigns for e-retailers, including content creation and social/influencer activities. Ensured consistent brand presence across channels (including onsite/PDP) and coordinated business reviews and quarterly presentations. Monitored market trends and competitors, optimized campaigns using internal performance data, and drove EU-wide end-to-end marketing strategy and campaign execution to maximize ROI.

Planned and executed customer marketing strategies and 360° omnichannel campaigns for retail partners in a luxury portfolio, including content creation, social and influencer activities. Ensured consistent brand presence across channels (including on-site/PDP), coordinated business reviews and quarterly presentations, and translated market trends and competitor insights into strategic recommendations to drive growth and optimize performance. Led EU-wide marketing strategies and end-to-end campaign execution (launches, promotions, digital initiatives) to maximize ROI. Managed campaign project leadership, stakeholders, budgets, and timelines across cross-functional teams and external partners; produced aligned global and retailer visuals/asset production as retail media S/POC and monitored campaign performance, competitive landscape and market trends.

Supported e-commerce and retail marketing planning for luxury fragrance/skincare, including launch support and retailer collaboration with marketing and sales teams. Prepared data-informed market and performance reviews, contributed to strategy and campaign execution, and assisted with communication and coordination across stakeholders and partners.