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Customer-focused marketing professional in luxury fragrance and skincare, driving EU-wide customer marketing strategies and end-to-end campaign execution. Experienced in planning and coordinating omnichannel initiatives (on-site digital campaigns, social/influencer) with strong brand consistency and ROI orientation. Highly organized and proactive collaborator with cross-functional leadership across marketing, sales, retail partners and global teams. Adept at analyzing market and customer data, translating insights into strategic recommendations, and managing stakeholders, budgets, timelines, and visual asset production.…Customer-focused marketing professional in luxury fragrance and skincare, driving EU-wide customer marketing strategies and end-to-end campaign execution. Experienced in planning and coordinating omnichannel initiatives (on-site digital campaigns, social/influencer) with strong brand consistency and ROI orientation. Highly organized and proactive collaborator with cross-functional leadership across marketing, sales, retail partners and global teams. Adept at analyzing market and customer data, translating insights into strategic recommendations, and managing stakeholders, budgets, timelines, and visual asset production.

Livia Oberbecker

Marketing Strategist, Marketing Analyst, Digital Marketer, +2

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Customer-focused marketing professional in luxury fragrance and skincare, driving EU-wide customer marketing strategies and end-to-end campaign execution. Experienced in planning and coordinating omnichannel initiatives (on-site digital campaigns, social/influencer) with strong brand consistency and ROI orientation. Highly organized and proactive collaborator with cross-functional leadership across marketing, sales, retail partners and global teams. Adept at analyzing market and customer data, translating insights into strategic recommendations, and managing stakeholders, budgets, timelines, and visual asset production.…Customer-focused marketing professional in luxury fragrance and skincare, driving EU-wide customer marketing strategies and end-to-end campaign execution. Experienced in planning and coordinating omnichannel initiatives (on-site digital campaigns, social/influencer) with strong brand consistency and ROI orientation. Highly organized and proactive collaborator with cross-functional leadership across marketing, sales, retail partners and global teams. Adept at analyzing market and customer data, translating insights into strategic recommendations, and managing stakeholders, budgets, timelines, and visual asset production.

Available to hire

Customer-focused marketing professional in luxury fragrance and skincare, driving EU-wide customer marketing strategies and end-to-end campaign execution. Experienced in planning and coordinating omnichannel initiatives (on-site digital campaigns, social/influencer) with strong brand consistency and ROI orientation.

Highly organized and proactive collaborator with cross-functional leadership across marketing, sales, retail partners and global teams. Adept at analyzing market and customer data, translating insights into strategic recommendations, and managing stakeholders, budgets, timelines, and visual asset production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Italian

Intermediate

German

Advanced

Work Experience

Customer Marketing Manager at eCom Europe Inc. (Luxury Division - Fragrance / Skincare)

August 1, 2025 - Present

Planned and executed customer marketing strategies and 360° omnichannel campaigns for retail partners in a luxury portfolio, including content creation, social and influencer activities. Ensured consistent brand presence across channels (including on-site/PDP), coordinated business reviews and quarterly presentations, and translated market trends and competitor insights into strategic recommendations to drive growth and optimize performance. Led EU-wide marketing strategies and end-to-end campaign execution (launches, promotions, digital initiatives) to maximize ROI. Managed campaign project leadership, stakeholders, budgets, and timelines across cross-functional teams and external partners; produced aligned global and retailer visuals/asset production as retail media S/POC and monitored campaign performance, competitive landscape and market trends.

Jr. Customer Marketing Manager at DAHCot y Inc. (Luxury Division - Fragrance / Skincare)

August 1, 2023 - July 1, 2025

Executed customer marketing tasks for luxury fragrance/skincare retail: customer appointments, launch presentations and masterclasses. Supported e-commerce retail partners closely with marketing and sales teams. Analyzed customer and market data in reviews. Developed and executed customer marketing strategies and 360° campaigns for retail partners (including content creation, social & influencer). Ensured consistent brand presence across channels and coordinated business reviews and quarterly presentations. Monitored market trends, competitors and internal performance to optimize campaigns and support campaign execution from ideation to promotion and digital initiatives.

Jr. Key Account Manager at Coty Inc. (Luxury Division - Fragrance / Skincare)

September 1, 2022 - July 1, 2023

Managed key account activities and supported retail partner marketing planning and execution within the luxury fragrance/skincare portfolio, including promotion and launch support and campaign coordination with internal teams and external partners.

Digital Marketing / Social Media (Intern) at Luamaya / Schmockkollektiv GmbH (Mainz)

October 1, 2021 - March 1, 2022

Supported digital marketing and social media activities during internship.

Product Marketing / Brand Management (Intern) at Nestlé S.A. (Frankfurt)

October 1, 2021 - March 1, 2022

Assisted product marketing and brand management activities during internship.

Hospitality & Event Services (Part-time)

October 1, 2018 - September 1, 2019

Provided guest service in restaurants, at trade fairs, and during large-scale events; supported premium hospitality operations with Do & Co catering venues (incl. Allianz Arena).

Event / Trade Fair & Guest Services (Part-time) at Landesmesse Stuttgart GmbH

June 1, 2014 - September 1, 2018

Conceptualized and executed trade fair events in close collaboration with internal and external partners. Handled guest management in protocol and consular matters (VIP), and developed sales documents, POS materials and packaging designs in collaboration with agencies.