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I’m Natasha Livia Tanumihardja, a Product Designer based in Auckland, New Zealand with 2+ years of experience designing web-based SaaS and e-commerce solutions in B2B and B2C environments. I’m experienced in user research, design systems, and collaborating with cross-functional teams to deliver data-informed product improvements. I’ve built high-fidelity prototypes, contributed to design systems, and worked closely with engineers to deliver features like recommender systems for AI-powered e-commerce. I enjoy turning insights into intuitive interfaces and aligning stakeholders to ship meaningful product updates.…I’m Natasha Livia Tanumihardja, a Product Designer based in Auckland, New Zealand with 2+ years of experience designing web-based SaaS and e-commerce solutions in B2B and B2C environments. I’m experienced in user research, design systems, and collaborating with cross-functional teams to deliver data-informed product improvements. I’ve built high-fidelity prototypes, contributed to design systems, and worked closely with engineers to deliver features like recommender systems for AI-powered e-commerce. I enjoy turning insights into intuitive interfaces and aligning stakeholders to ship meaningful product updates.

Natasha Livia Tanumihardja

App Designer, UX Designer, Web Designer, +3

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I’m Natasha Livia Tanumihardja, a Product Designer based in Auckland, New Zealand with 2+ years of experience designing web-based SaaS and e-commerce solutions in B2B and B2C environments. I’m experienced in user research, design systems, and collaborating with cross-functional teams to deliver data-informed product improvements. I’ve built high-fidelity prototypes, contributed to design systems, and worked closely with engineers to deliver features like recommender systems for AI-powered e-commerce. I enjoy turning insights into intuitive interfaces and aligning stakeholders to ship meaningful product updates.…I’m Natasha Livia Tanumihardja, a Product Designer based in Auckland, New Zealand with 2+ years of experience designing web-based SaaS and e-commerce solutions in B2B and B2C environments. I’m experienced in user research, design systems, and collaborating with cross-functional teams to deliver data-informed product improvements. I’ve built high-fidelity prototypes, contributed to design systems, and worked closely with engineers to deliver features like recommender systems for AI-powered e-commerce. I enjoy turning insights into intuitive interfaces and aligning stakeholders to ship meaningful product updates.

Available to hire

I’m Natasha Livia Tanumihardja, a Product Designer based in Auckland, New Zealand with 2+ years of experience designing web-based SaaS and e-commerce solutions in B2B and B2C environments. I’m experienced in user research, design systems, and collaborating with cross-functional teams to deliver data-informed product improvements.

I’ve built high-fidelity prototypes, contributed to design systems, and worked closely with engineers to deliver features like recommender systems for AI-powered e-commerce. I enjoy turning insights into intuitive interfaces and aligning stakeholders to ship meaningful product updates.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Fluent

Chinese

Advanced

Work Experience

Product Designer at Rosetta AI

October 1, 2022 - June 30, 2024

led product design for ai e-commerce tools, using research, prototyping and close teamwork with engineers to create more personalized merchant experiences and improve the overall design system

Junior Product Designer at Rosetta AI - AI Powered E-commerce SaaS Platform

October 1, 2022 - June 1, 2024

Led competitor and UX research to identify product differentiation opportunities in the AI-commerce space. Designed merchant-facing plugins to enhance personalization and engagement across e-commerce websites. Collaborated closely with engineers to deliver recommender system features within agile development cycles. Built high-fidelity prototypes and interaction flows to align stakeholders and streamline product decisions. Contributed to the evolution of the company’s design system to improve consistency across web product.

Product Designer Intern at Rosetta AI - AI Powered E-commerce SaaS Platform

February 1, 2022 - September 1, 2022

Collaborated with Visual Designers and Engineers to build V2 website. Built a design system for both company’s website and webapp with Visual Designers. Conducted user research using different kinds of user research methods on topics such as Online Meets Offline Shopping Experience and Data Privacy.

Education

Postgraduate Diploma & Masters of Design at Media Design School

July 13, 2024 - October 31, 2025

Postgraduate Diploma & Masters in Design at Media Design School, Auckland, New Zealand

January 11, 2030 - May 21, 2026

Bachelor’s Degree in Digital Media Design at National Yunlin University of Science & Technology, Taiwan (School of Design, Department of Digital Media Design)

January 11, 2030 - May 21, 2026