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Luxury- and fashion-literate marketing coordinator and social media specialist with a B.Com background and advanced industry knowledge in fashion and luxury management. Experienced in digital marketing, content strategy, creative direction, and campaign coordination—combining analytics and creative storytelling to deliver high-impact results. Skilled in community management, copywriting, paid social, and brand guideline execution across Instagram, TikTok, and Meta. Adept at styling and visual moodboarding to strengthen brand presence and drive measurable audience growth and engagement.…Luxury- and fashion-literate marketing coordinator and social media specialist with a B.Com background and advanced industry knowledge in fashion and luxury management. Experienced in digital marketing, content strategy, creative direction, and campaign coordination—combining analytics and creative storytelling to deliver high-impact results. Skilled in community management, copywriting, paid social, and brand guideline execution across Instagram, TikTok, and Meta. Adept at styling and visual moodboarding to strengthen brand presence and drive measurable audience growth and engagement.

Liya Ignatious

Social Media Manager, Marketing Strategist, Content Designer, +2

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Luxury- and fashion-literate marketing coordinator and social media specialist with a B.Com background and advanced industry knowledge in fashion and luxury management. Experienced in digital marketing, content strategy, creative direction, and campaign coordination—combining analytics and creative storytelling to deliver high-impact results. Skilled in community management, copywriting, paid social, and brand guideline execution across Instagram, TikTok, and Meta. Adept at styling and visual moodboarding to strengthen brand presence and drive measurable audience growth and engagement.…Luxury- and fashion-literate marketing coordinator and social media specialist with a B.Com background and advanced industry knowledge in fashion and luxury management. Experienced in digital marketing, content strategy, creative direction, and campaign coordination—combining analytics and creative storytelling to deliver high-impact results. Skilled in community management, copywriting, paid social, and brand guideline execution across Instagram, TikTok, and Meta. Adept at styling and visual moodboarding to strengthen brand presence and drive measurable audience growth and engagement.

Available to hire

Luxury- and fashion-literate marketing coordinator and social media specialist with a B.Com background and advanced industry knowledge in fashion and luxury management. Experienced in digital marketing, content strategy, creative direction, and campaign coordination—combining analytics and creative storytelling to deliver high-impact results.

Skilled in community management, copywriting, paid social, and brand guideline execution across Instagram, TikTok, and Meta. Adept at styling and visual moodboarding to strengthen brand presence and drive measurable audience growth and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Hindi

Advanced

Malayalam

Advanced

Tamil

Intermediate

Work Experience

Social Media Specialist & Marketing Coordinator at FuturaX Digital Marketing Agency

January 1, 2024 - December 31, 2026

Managed day-to-day social media posting and scheduling across multiple platforms. Created, set up, and linked brand accounts using Meta Business Suite and Sociopilot. Gained experience with Meta Ads Manager and Sociopilot, and used Canva and CapCut for creative production. Prepared and analyzed performance/insight reports and coordinated with production for product, concept, and in-store shoots. Developed creative concepts and moodboards for brand shoots and collaborated with content writers to plan and execute digital marketing strategies. Delivered omnichannel social media strategy across Instagram, TikTok, and Meta, contributing to follower growth. Analyzed monthly metrics using Sprout Social and Google Analytics to optimize content and improve engagement. Supported campaign management, copywriting, community management, and paid social ROAS-focused work.

Freelance Social Media Management, Brand Marketing Coordination, Styling & Creative Support at Hobbs Creative Space

January 1, 2024 - Present

Supported brands with content planning, brand storytelling, and digital presence management. Managed social media operations and campaign coordination, ensuring smooth execution of brand deliverables. Conducted market research to identify trends and opportunities, and developed styling concepts and moodboards for fashion and digital content. Created and curated digital content, managed community interactions, scheduled posts, and ran paid social campaigns. Assisted in campaign execution, maintained brand guidelines across platforms, coordinated with PR and design teams, and supported event logistics. Responded to user comments and DMs to improve brand sentiment. Performed keyword/hashtag research to improve organic discoverability and drafted platform-specific copy aligned with the brand voice.