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Hi, I’m Elizabeth Astin—a strategic marketing and communications leader with over a decade of experience delivering integrated campaigns across agency, publisher, and government environments. I’m known for building multi-channel plans, managing complex budgets, and leading cross-functional teams to deliver measurable outcomes. I’m passionate about leveraging diverse experiences to create vibrant, values-driven campaigns and help organisations thrive in competitive landscapes. I’m excited to bring my collaborative approach, storytelling and strategic mindset to an industry-leading team.…Hi, I’m Elizabeth Astin—a strategic marketing and communications leader with over a decade of experience delivering integrated campaigns across agency, publisher, and government environments. I’m known for building multi-channel plans, managing complex budgets, and leading cross-functional teams to deliver measurable outcomes. I’m passionate about leveraging diverse experiences to create vibrant, values-driven campaigns and help organisations thrive in competitive landscapes. I’m excited to bring my collaborative approach, storytelling and strategic mindset to an industry-leading team.

Elizabeth Astin

Marketing Strategist, Digital Marketer, Marketing Consultant, +5

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Hi, I’m Elizabeth Astin—a strategic marketing and communications leader with over a decade of experience delivering integrated campaigns across agency, publisher, and government environments. I’m known for building multi-channel plans, managing complex budgets, and leading cross-functional teams to deliver measurable outcomes. I’m passionate about leveraging diverse experiences to create vibrant, values-driven campaigns and help organisations thrive in competitive landscapes. I’m excited to bring my collaborative approach, storytelling and strategic mindset to an industry-leading team.…Hi, I’m Elizabeth Astin—a strategic marketing and communications leader with over a decade of experience delivering integrated campaigns across agency, publisher, and government environments. I’m known for building multi-channel plans, managing complex budgets, and leading cross-functional teams to deliver measurable outcomes. I’m passionate about leveraging diverse experiences to create vibrant, values-driven campaigns and help organisations thrive in competitive landscapes. I’m excited to bring my collaborative approach, storytelling and strategic mindset to an industry-leading team.

Available to hire

Hi, I’m Elizabeth Astin—a strategic marketing and communications leader with over a decade of experience delivering integrated campaigns across agency, publisher, and government environments. I’m known for building multi-channel plans, managing complex budgets, and leading cross-functional teams to deliver measurable outcomes.

I’m passionate about leveraging diverse experiences to create vibrant, values-driven campaigns and help organisations thrive in competitive landscapes. I’m excited to bring my collaborative approach, storytelling and strategic mindset to an industry-leading team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Victoria Association of Performing Arts Centres (VAPAC)

January 1, 2026 - Present

Appointed to the inaugural role to design and lead the organisation’s marketing and communications strategy from the ground up, aligning advocacy and research goals with a long-term engagement roadmap. Built digital marketing infrastructure (Monday.com, Meta Business Suite, Google Suite, Mailchimp, LinkedIn Ads); streamlined EDM systems; produced multi-platform content to ensure brand consistency and position VAPAC as a leading voice in Victorian arts.

Marketing Consultant at Freelance / Self-employed

September 1, 2024 - Present

Freelance marketing consultant contracted on agency projects; contracted with Thinkerbell (2025-06 to 2026-02) across multiple campaigns; produced market-facing and corporate collateral for SBL Solutions; conducted a comprehensive digital marketing review for Bush Heritage Australia; managed multiple concurrent client projects.

Marketing Officer at Yarra Ranges Council, Creative Communities

October 1, 2023 - June 1, 2025

Developed and managed marketing plans to support Creative Communities (Exhibitions, Events, Performances, Public Art); managed social channels, website, email and traditional communications; created written, visual and video content, media releases, and web content; raised the brand profile and improved digital experience, increasing site traffic by 15% and ticket sales conversion by 3%.

Account Director (Lead Thinker) at Thinkerbell

January 1, 2021 - August 1, 2023

Led development, presentation, delivery, and reporting of paid, owned and earned communications strategies across a client portfolio; maintained up-to-date marketing knowledge and trends; delivered 10% sales improvement for a retail client and over $1M fundraising targets for a not-for-profit client.