Architect and 3D designer specializing in brand experiences, scenography, and art direction. I create photorealistic visualizations and spatial concepts that merge storytelling, design strategy, and atmosphere. My multidisciplinary background allows me to work fluidly across retail, experiential marketing, set design, and visual development — always with strong aesthetic sensibility, precision, and curiosity.

Eliza Becerra Serafin

Architect and 3D designer specializing in brand experiences, scenography, and art direction. I create photorealistic visualizations and spatial concepts that merge storytelling, design strategy, and atmosphere. My multidisciplinary background allows me to work fluidly across retail, experiential marketing, set design, and visual development — always with strong aesthetic sensibility, precision, and curiosity.

Available to hire

Architect and 3D designer specializing in brand experiences, scenography, and art direction.
I create photorealistic visualizations and spatial concepts that merge storytelling, design strategy, and atmosphere.
My multidisciplinary background allows me to work fluidly across retail, experiential marketing, set design, and visual development — always with strong aesthetic sensibility, precision, and curiosity.

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Language

English
Fluent
Spanish; Castilian
Fluent
French
Intermediate
Italian
Intermediate

Work Experience

Stage Designer at Centro
December 1, 2024 - December 1, 2024
Stage design for events; developed concept designs and spatial layouts to communicate brand identity, coordinating with production teams for immersive event environments.
3D Designer at Grupo Artdejo l S.A. de C.V.
April 2, 2025 - April 2, 2025
Led concept design and 3D visualization for retail and brand activation projects; translated brand narratives into immersive spaces and visual assets.
Visual Merchandiser at Grupo Eurokor S.A. de C.V.
April 1, 2025 - November 10, 2025
Created cohesive visual merchandising concepts and shop displays; collaborated with marketing and supply teams to sustain brand identity across locations.
Art Assistant at Freelance
October 1, 2024 - Present
Support art directors in concept development, visual research, props sourcing, and set preparation. Create 3D models and photo realistic renders for commercial proposals. Assist on set with styling, composition, and spatial adjustments. Collaborate with multidisciplinary teams to bring visual concepts to life.
Wedding Planner at Monica Ríos Wedding Planner (Freelance)
January 1, 2025 - Present
Coordinated creative and logistical aspects of large-scale events. Supported styling, ambience, spatial layout, and vendor communication.

Education

Architect at Instituto tecnológico de Monterrey
October 14, 2024 - October 14, 2024
Bachelor of Architecture at Tecnológico de Monterrey
August 1, 2020 - June 1, 2024
Study Abroad Program (Interior Design Focus) at Istituto Lorenzo de' Medici, Florence, Italy
September 1, 2023 - December 1, 2023
Fundamentals of Design: Composition at LinkedIn Learning
December 1, 2024 - December 1, 2024
Fundamentals of Interior Design at LinkedIn Learning
January 1, 2024 - January 1, 2024
Fundamentals of Marketing at LinkedIn Learning
January 1, 2024 - January 1, 2024
Bachelor of Architecture at Tecnológico de Monterrey, State of Mexico
August 1, 2020 - June 1, 2024

Qualifications

Fundamentals of Design: Composition
December 1, 2024 - December 1, 2024
Fundamentals of Interior Design
January 1, 2024 - January 1, 2024
Fundamentals of Marketing
January 1, 2024 - January 1, 2024
Specialization in Scenic Design
January 1, 2025 - December 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Real Estate & Construction, Education, Other