Available to hire
Hi, I’m Elizaveta Cosgrave, a digital marketing and social media manager with 10+ years of experience delivering high-impact content and brand growth across global markets. I enjoy building data-informed strategies, coordinating cross-functional teams, and leading remote-first initiatives where creativity and analytics drive measurable results.
I thrive in fast-growing digital brands, startups, and remote environments, and I love turning insights into action—crafting go-to-market plans, content frameworks, and influencer collaborations that boost engagement and revenue.
Experience Level
Language
English
Fluent
Russian
Fluent
Work Experience
Founder & Marketing Strategist at Boutique Marketing Agency
January 1, 2025 - PresentFounded a boutique creative agency specializing in brand positioning and growth strategy for indie and small businesses. Delivered marketing strategy and social media guidance for early-stage clients and local businesses. Developed brand messaging framework, content direction, and positioning recommendations. Created the agency website, service structure, and marketing materials for launch. Conducted competitor research and audience analysis to inform client strategies. Built case studies and client portfolio through hands-on project work.
Marketing Strategy & Product Development Lead at Healthy Heroes App
January 1, 2024 - PresentLed marketing strategy and product development for a health-focused app, including go-to-market planning, content strategy, and user acquisition initiatives; collaborated with design and development teams to align messaging with user needs; targeted parents for app adoption.
Founder & Marketing Lead at Jocularis (E-commerce Brand)
January 1, 2024 - PresentDeveloped brand positioning and go-to-market plans for an e-commerce brand; created a website and marketing assets; coordinated with designers and developers on product visuals; conducted audience research and built campaigns for partnerships and growth.
Bilingual Metadata Specialist at Welocalize
February 1, 2021 - PresentEnsured high-quality metadata and content accuracy across large-scale digital product catalogs, improving customer discovery and user experience. Analyzed content patterns, identified data gaps, and collaborated with cross-functional teams to improve content workflows and quality standards. Tested internal tools to improve efficiency, accuracy, and scalability; provided insights to support continuous data performance.
Social Media Manager at Boost Surfing
June 1, 2020 - February 28, 2021Developed and executed a comprehensive social media strategy; created content calendars for Facebook and Instagram; produced daily Instagram Stories and engagement content; managed the company YouTube channel and weekly email newsletters; conducted influencer outreach; wrote press releases, landing page copy, and ad copy; performed audience research; produced monthly performance reports and AB tests; managed Facebook community and handled customer objections.
Content Manager at FleishmanHillard / P&G Russia
March 1, 2014 - March 1, 2016Managed online content for major FMCG women's brands; created social calendars; built influencer relationships and engagement campaigns; produced press releases, landing page copy, and product materials; performed audience research and competitor analysis; produced monthly performance reports and optimization recommendations; ran A/B tests; managed Facebook community and customer interactions.
Storyteller at P&G Russia (Product Videos & Campaigns)
November 1, 2016 - March 1, 2020Wrote and produced storytelling content for product videos and campaigns; supported marketing communications with video production assets; collaborated with cross-functional teams to ensure brand messaging alignment.
Content Manager at P&G Russia
March 1, 2016 - March 1, 2020Led content planning for P&G Russia campaigns; coordinated with designers on visuals and layouts; built content solutions for marketing initiatives; supervised external agencies for website support.
Community Manager at Web Games
April 1, 2017 - April 1, 2019Managed gaming communities with 1M+ followers globally; coordinated freelance moderators; increased engagement through contests and content initiatives; monitored forums and social platforms for sentiment and trends; built community growth and retention strategies; analyzed metrics and reported on performance.
Content Manager at Russian Convention Bureau
September 1, 2019 - March 1, 2020Created and edited event and website content; managed updates across official website and social platforms; produced industry news and company announcements; coordinated with designers on visuals and layouts; supervised external agency for website technical support.
Education
Master's Degree (MSc Marketing) at Edinburgh Napier University
September 1, 2012 - July 31, 2013Bachelor of Science (Marketing and Advertising) at Plekhanov Russian University of Economics
September 1, 2006 - July 31, 2012Master's in Marketing at Edinburgh Napier University
January 1, 2012 - December 31, 2013BA in Marketing and Advertising at Plekhanov Russian University of Economics
January 1, 2006 - December 31, 2011Qualifications
Industry Experience
Software & Internet, Consumer Goods, Gaming, Media & Entertainment, Telecommunications, Other, Computers & Electronics, Financial Services, Non-Profit Organization, Travel & Hospitality, Professional Services, Retail
Experience Level
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