Giggles is a children’s snack product launched in Puerto Rico, designed primarily as a school-time treat for kids. From the start, the client knew they wanted a brand that would appeal to both parents and children — one where happiness and laughter were at the heart of everything.

For this project, I built the brand around the concept of joy, establishing clear brand guidelines that allowed it to grow while consistently expressing its core idea. The goal was to create a solid starting point and translate its essence into a strong visual identity. The result was a brand manual that brings together fun and structure in a cohesive way.

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WellDone-Media is an advertising agency in Puerto Rico that aims to become a benchmark for dynamism and trends on the island. When I started working with them, they hadn’t clearly defined what they wanted to communicate or how to approach their social media presence.

My role was to establish a communication tone and visual style that would allow them to appear modern and professional, as they were missing valuable opportunities to attract clients through their platforms.

The solution? A minimalist yet powerful visual direction that reflected a young agency eager to experiment, while highlighting the creative edge that sets them apart.

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Alitas Nativas was a project built from the ground up. The main goal was to create a complete visual ecosystem for a restaurant in Colombia that sought to connect with the indigenous, the native, and the essential. For this client, I developed a visual concept centered on fire as the primary element — the source from which everything begins. This included POP materials, social media assets, a brand manual, and decorative elements for the restaurant’s interior.

The result? A strong, ancestral, and meaningful brand where fire takes center stage and flavor becomes a full sensory experience.

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