Lizi Janashia

Managed and established the official social media presence for high-profile real estate developments (including Trump Tower Tbilisi and Downtown Tbilisi). Developed creative briefs and collaborated with designers and advertisers to produce engaging, high-quality digital content aligned with brand guidelines. Briefed and coordinated creative and advertising teams to ensure smooth execution of marketing campaigns across digital channels.

Defined Silknet’s digital strategy across social media platforms and monitored competitor activity. Wrote creative briefs for designers and advertising agencies. Produced monthly social media performance reports for both Silknet and its competitors. Reviewed and approved content and supervised video production and filming processes.

Managed a team of 10 members by coordinating tasks, responsibilities, and workflows to meet project and campaign objectives. Set and managed project deadlines, tracked progress to prevent delays, and communicated timelines and expectations effectively to stakeholders to ensure high-quality deliverables. Created detailed briefs for content managers, advertisers, and designers—defining project goals, key messages, and creative requirements to keep execution aligned across teams.