Liz Le

Proficient in setting up and managing performance campaigns across Google, Meta, TikTok, LinkedIn, and Snapchat. : Experienced in continuously optimizing live campaigns to hit target KPIs and ROAS, conducting creative performance analysis, and running A/B tests on ad copy and visual elements. Comfortable working within international workflows, translating strategic media plans into precise execution, and delivering data-backed insights

Experienced in planning and executing comprehensive communication campaigns across social channels (Facebook, X) and email, creating engaging copy, PR articles, and visual assets. Skilled in coordinating with regional teams, partners, and KOLs to run giveaway plans, AMA sessions, and community engagement initiatives. Comfortable managing end-to-end event setup, creating checklists, and supporting smooth operations from planning to execution.

Executed end-to-end setup and managed budgets for Samsung Galaxy launch and sustain campaigns. Ensured strict pacing across Google, Meta, and TikTok, surpassing planned KPIs and improving lower-funnel efficiency to maximize ROAS and drive qualified visits. Collected, structured, and analyzed multi-channel data using Google Sheets; transformed raw metrics into strategic insights for ongoing optimization. Conducted A/B testing and creative performance analysis, providing data-backed recommendations on visuals and copy to improve relevance. Performed monthly tracking of competitor ad spend across direct and retail channels.