Clara Fashion | Brand Identity & Style Guide Design

This project explores the visual identity of Clara Fashion, a fashion brand concept designed to combine bold personality with a modern, editorial aesthetic.

The identity brings together a distinctive neon-inspired logo, refined typography, a coordinated color palette, and a curated mood board to establish a recognizable visual direction for the brand.

The design includes:

Logo Design: A statement neon-style logo created to give the brand a memorable visual signature.

Typography Selection: A combination of Grown and Montserrat Classic to balance fashion-forward elegance with modern readability.

Color Palette: A vibrant pink paired with muted neutrals, earthy brown, and olive green to create contrast and personality.

Mood Board: Fashion imagery, botanical textures, and editorial references that communicate the brand’s visual atmosphere.

Brand Style Guide: A cohesive presentation of the core visual elements to help maintain consistency across future brand materials.