Hi, I’m a data-driven performance marketing specialist focused on driving full-funnel growth for DTC and ecommerce brands. I design and execute high-impact Meta and TikTok ads strategies, run rigorous audience testing, and optimize campaigns to maximize ROAS and revenue while keeping cost efficiency in check. Over the years I’ve partnered with fashion and jewelry brands to build scalable, data-driven growth loops. I enjoy translating creative concepts into effective offers, aligning media buying with CRM data, and delivering measurable growth during peak seasons.

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Hi, I’m a data-driven performance marketing specialist focused on driving full-funnel growth for DTC and ecommerce brands. I design and execute high-impact Meta and TikTok ads strategies, run rigorous audience testing, and optimize campaigns to maximize ROAS and revenue while keeping cost efficiency in check. Over the years I’ve partnered with fashion and jewelry brands to build scalable, data-driven growth loops. I enjoy translating creative concepts into effective offers, aligning media buying with CRM data, and delivering measurable growth during peak seasons.

Available to hire

Hi, I’m a data-driven performance marketing specialist focused on driving full-funnel growth for DTC and ecommerce brands. I design and execute high-impact Meta and TikTok ads strategies, run rigorous audience testing, and optimize campaigns to maximize ROAS and revenue while keeping cost efficiency in check.

Over the years I’ve partnered with fashion and jewelry brands to build scalable, data-driven growth loops. I enjoy translating creative concepts into effective offers, aligning media buying with CRM data, and delivering measurable growth during peak seasons.

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Work Experience

Meta Ads Account Manager at Pink Leopard
June 1, 2023 - Present
Led end-to-end performance marketing for a luxury fashion eCommerce brand, overseeing media buying, audience strategy, and campaign optimization. Scaled growth during peak season through full-funnel campaigns, strategic audience segmentation, and efficient budget allocation, achieving exceptional ROAS and high-volume customer acquisition while maintaining a cost-effective lead pipeline.

Education

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Qualifications

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Industry Experience

Retail, Software & Internet, Media & Entertainment