I am a Senior Social Media Manager specializing in fashion, beauty, and lifestyle brands. I create compelling brand narratives, build highly engaged communities, and drive performance across Instagram, TikTok, Facebook, and emerging platforms. I turn creative concepts into scalable, results-driven campaigns, collaborating closely with creative and commercial teams. I leverage data and insights to continuously refine content, optimize formats, and maximize engagement and growth.…

Loan Guichard Touron

I am a Senior Social Media Manager specializing in fashion, beauty, and lifestyle brands. I create compelling brand narratives, build highly engaged communities, and drive performance across Instagram, TikTok, Facebook, and emerging platforms. I turn creative concepts into scalable, results-driven campaigns, collaborating closely with creative and commercial teams. I leverage data and insights to continuously refine content, optimize formats, and maximize engagement and growth.…

Available to hire

I am a Senior Social Media Manager specializing in fashion, beauty, and lifestyle brands. I create compelling brand narratives, build highly engaged communities, and drive performance across Instagram, TikTok, Facebook, and emerging platforms.
I turn creative concepts into scalable, results-driven campaigns, collaborating closely with creative and commercial teams. I leverage data and insights to continuously refine content, optimize formats, and maximize engagement and growth.

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Skills

Experience Level

Language

French
Fluent
English
Advanced

Work Experience

Community Manager / Moderator at La Redoute
January 1, 2021 - Present
Managed and moderated online communities for La Redoute starting in 2021, ensuring positive interaction and engagement on their digital platforms.
Founder at Mauxcoeur
January 1, 2016 - Present
Founded and continue to lead Mauxcoeur, a charitable association supporting children affected by cancer, maintaining active community engagement and animation since 2016.
Content Creator / Community Animator at Pimkie
December 31, 2025 - August 27, 2025
Responsible for creating content and animating the community from 2020 to 2025, driving engagement and brand awareness.
Editorial Planner / Content Creator / Community Animator at Group SEB (Krups, SEB, ...)
December 31, 2025 - August 27, 2025
Handled editorial planning, content creation, and community animation for Group SEB projects from 2024 to 2025.
Data Analyst (Audio) at DoctoLib
December 31, 2024 - August 27, 2025
Performed audio data analysis in 2024 as part of the DoctoLib team.
Community Moderator / Animator at Armani Beauty
December 31, 2024 - August 27, 2025
Moderated and animated the community during 2024, enhancing brand interaction and customer experience.
Moderator / Crisis Management at Duc de Gascogne
December 31, 2024 - August 27, 2025
Handled community moderation and crisis management in 2024, ensuring smooth communication and conflict resolution.
Content Creator / Community Animator at Vertbaudet
December 31, 2022 - August 27, 2025
Created content and animated the community between 2021 and 2022 for Vertbaudet.
Moderator / Customer Service at Ma Vie en Couleurs
December 31, 2022 - August 27, 2025
Managed moderation and customer service during 2022, facilitating client interactions and satisfaction.
Moderator / Community Animator at Le Roi du Matelas
December 31, 2022 - August 27, 2025
Moderated and animated the community in 2022, engaging customers and growing the community.
Moderator / Crisis Management at Weight Watchers
December 31, 2022 - August 27, 2025
Managed community moderation and crisis situations during 2022 to maintain a positive brand image.
Moderator / Community Animator at Burger King (Buzzman)
December 31, 2021 - August 27, 2025
Provided moderation and community animation for Burger King campaigns led by Buzzman in 2021.
Editorial Planner / Community Animator / Moderator at Revoklution Body
December 31, 2021 - August 27, 2025
Responsible for editorial planning, community animation, and moderation in 2021.
Editorial Planner / Community Animator / Moderator at Toplook
December 31, 2020 - August 27, 2025
Worked on editorial planning, community animation, and moderation from 2019 to 2020.
Modération / Animation de communauté at La Redoute
January 1, 2021 - Present
Responsible for moderating and animating the community on digital platforms since 2021, ensuring engagement and interaction with the audience.
Fondatrice at Association Mauxcoeur
January 1, 2016 - Present
Founded the charitable association to support children affected by cancer, managing activities and campaigns from 2016 to present.
Création de contenu / Animation de communauté at Pimkie
December 31, 2025 - August 27, 2025
Creating content and animating the community for the brand from 2020 to 2025, building brand loyalty and audience engagement.
Planning éditorial / Création de contenus / Animation de communauté at Groupes SEB (Krups, SEB...)
December 31, 2025 - August 27, 2025
Developing editorial strategies, creating content, and managing community animation between 2024 and 2025.
Analyste de données audio at Doctolib
January 1, 2024 - Present
Analyzing audio data starting in 2024 to improve company services.
Modération / Animation de communauté at Armani Beauty
January 1, 2024 - Present
Community moderation and animation for Armani Beauty starting in 2024.
Modération / Gestion de crise at Duc de Gasgogne
January 1, 2024 - Present
Responsible for moderation and crisis management for the brand since 2024.
Création de contenus / Animation de communauté at Vertbaudet
December 31, 2022 - August 27, 2025
Creating content and managing community animation between 2021 and 2022.
Modération / Service client at Ma vie en couleurs
January 1, 2022 - Present
Handling moderation and customer service since 2022.
Modération / Animation de communauté at Le Roi du Matelas
January 1, 2022 - Present
Community moderation and animation since 2022.
Modération / Gestion de crise at Weight Watchers
January 1, 2022 - Present
Managing moderation and crisis from 2022 onward.
Modération / Animation de communauté at Burger King (Buzzman)
December 31, 2021 - August 27, 2025
Community management including moderation and animation in 2021.
Planning éditorial / Animation de communauté / Modération at Revoklution Body
December 31, 2021 - August 27, 2025
Responsible for editorial planning, community animation and moderation in 2021.
Planning éditorial / Animation de communauté / Modération at Toplook
December 31, 2020 - August 27, 2025
Designed editorial plans, moderated and animated communities from 2019 to 2020.
Founder at Association Mauxcoeur
January 1, 2016 - Present
Founder of a charitable association aimed at supporting children with cancer through community and support activities.
Content Creator / Community Animator at PIMKIE
December 31, 2025 - August 27, 2025
Creation of content and management of community animation to enhance brand presence and user engagement.
Editorial Planning / Content Creator / Community Animator at GROUPE SEB (KRUPS, SEB...)
December 31, 2025 - August 27, 2025
Responsible for editorial planning, content creation, and community animation to support brand communication strategies.
Data Analyst Audio at DOCTOLIB
January 1, 2024 - Present
Analyzed audio data to support company initiatives and product development.
Community Moderator / Animator at ARMANI BEAUTY
January 1, 2024 - Present
Moderation and community animation to maintain brand engagement and reputation online.
Moderator / Crisis Management at DUC DE GASGOGNE
January 1, 2024 - Present
Managed community moderation and handled crisis situations to protect brand integrity.
Content Creator / Community Animator at VERTBAUDET
December 31, 2022 - August 27, 2025
Created content and animated the community to increase engagement and brand loyalty.
Moderator / Customer Service at MA VIE EN COULEURS
January 1, 2022 - Present
Provided community moderation and customer service support to maintain customer satisfaction.
Community Moderator / Animator at LE ROI DU MATELAS
January 1, 2022 - Present
Moderation and animation of the community to support brand communication.
Community Moderator / Crisis Management at WEIGHT WATCHERS
January 1, 2022 - Present
Handled moderation and crisis management to uphold community standards and brand reputation.
Community Moderator / Animator at BURGER KING (Buzzman)
January 1, 2021 - Present
Moderated and animated the community to enhance customer interaction and engagement.
Editorial Planning / Community Animator / Moderator at REVOKLUTION BODY
January 1, 2021 - Present
Planned editorial content and managed community animation and moderation to drive brand engagement.
Editorial Planning / Community Animator / Moderator at TOPLOOK
December 31, 2020 - August 27, 2025
Responsible for editorial planning, community animation, and moderation to support brand strategies.
Modération / animation de communauté at La Redoute
January 1, 2021 - Present
Moderation and community animation for La Redoute, managing user interactions and fostering engagement.
Fondatrice de l’association caritative MauXcoeur at MauXcoeur
January 1, 2016 - Present
Founder of a charitable association supporting children affected by cancer, managing operations and outreach efforts.
Création de contenu / animation de communauté at Pimkie
December 31, 2025 - September 4, 2025
Responsible for content creation and community animation to enhance brand presence.
Planning éditorial / création de contenus / animation de communauté at Groupes SEB (KRUPS, SEB...)
December 31, 2025 - September 4, 2025
Managing editorial planning, content creation, and community animation for multiple brands under Groupes SEB.
Analyste de données audio at Doctolib
January 1, 2024 - Present
Audio data analyst responsible for analyzing and processing audio data.
Modération / animation de communauté at Armani Beauty
January 1, 2024 - Present
Managing community moderation and animation for Armani Beauty.
Modération / gestion de crise at Duc de Gasgogne
January 1, 2024 - Present
Handled moderation and crisis management for the brand Duc de Gasgogne.
Création de contenus / animation de communauté at Vertbaudet
December 31, 2022 - September 4, 2025
Created content and animated the community to boost engagement.
Modération / service client at Ma Vie en Couleurs
January 1, 2022 - Present
Provided moderation and customer service support.
Modération / animation de communauté at Le Roi du Matelas
January 1, 2022 - Present
Moderated and animated the community for Le Roi du Matelas.
Modération / gestion de crise at Weight Watchers
January 1, 2022 - Present
Responsible for moderation and crisis management tasks.
Modération / animation de communauté at Burger King (Buzzman)
January 1, 2021 - Present
Engaged in community moderation and animation for Burger King campaigns managed by Buzzman.
Planning éditorial / animation de communauté / modération at Revoklution Body
January 1, 2021 - Present
Handled editorial planning, community animation, and moderation activities.
Planning éditorial / animation de communauté / modération at Toplook
December 31, 2020 - September 4, 2025
Managed editorial planning, community animation, and moderation.
Community Moderator / Animator at La Redoute
January 1, 2021 - Present
Moderation and community animation since 2021, fostering engagement and managing interactions within the digital community.
Founder at Mauxcoeur
January 1, 2016 - Present
Founded and lead a charitable association supporting children affected by cancer from 2016 to present, managing projects and community efforts.
Content Creator / Community Animator at Pimkie
December 31, 2025 - September 4, 2025
Created content and animated the community from 2020 to 2025 focusing on brand engagement and audience growth.
Editorial Planner / Content Creator / Community Animator at Group SEB (KRUPS, SEB, etc.)
December 31, 2025 - September 4, 2025
Handled editorial planning, content creation, and community animation between 2024 and 2025 to support brand communication strategies.
Data Analyst Audio at Doctolib
January 1, 2024 - Present
Analyzed audio data to improve service delivery in 2024.
Community Moderator / Animator at Armani Beauty
January 1, 2024 - Present
Community moderation and animation for brand engagement in 2024.
Moderator / Crisis Management at Duc de Gasgogne
January 1, 2024 - Present
Managed moderation and crisis situations in 2024.
Content Creator / Community Animator at Vertbaudet
December 31, 2022 - September 4, 2025
Created content and animated community from 2021 to 2022.
Moderator / Customer Service at Ma Vie en Couleurs
December 31, 2022 - September 4, 2025
Handled moderation and customer service in 2022.
Community Moderator / Animator at Le Roi du Matelas
December 31, 2022 - September 4, 2025
Moderation and community animation in 2022.
Moderator / Crisis Management at Weight Watchers
December 31, 2022 - September 4, 2025
Moderation and crisis management in 2022.
Community Moderator / Animator at Burger King (Buzzman)
December 31, 2021 - September 4, 2025
Moderation and community animation in 2021.
Editorial Planner / Community Animator / Moderator at Revoklution Body
December 31, 2021 - September 4, 2025
Managed editorial planning, community animation, and moderation in 2021.
Editorial Planner / Community Animator / Moderator at Toplook
December 31, 2020 - September 4, 2025
Handled editorial planning, community animation, and moderation from 2019 to 2020.
Moderator / Community Manager at La Route
January 1, 2021 - Present
Moderation and community animation for La Route projects as listed in the resume.
Founder at MAUXCOEUR (Association)
January 1, 2016 - Present
Fondatrice de l’association MAUXCOEUR à but caritatif pour soutenir les enfants atteints de cancer.
Content Creator / Community Manager at PIMKIE
January 1, 2025 - September 18, 2025
Création de contenu et animation de communauté.
Content Creator / Community Manager at Groupe SEB (Krups, SEB…)
January 1, 2025 - September 18, 2025
Planning éditorial / création de contenus / animation de communauté.
Audio Data Analyst at Doctolib
January 1, 2024 - Present
Analyse de données audio.
Moderator / Community Manager at Armani Beauty
January 1, 2024 - Present
Moderation/ animation de communauté.
Moderator / Crisis Management at Duc de Gascogne
January 1, 2024 - Present
Modération / gestion de crise.
Content Creator / Community Moderator at Vertbaudet
December 31, 2022 - September 18, 2025
Création de contenus / animation de communauté / modération.
Moderator / Customer Service at Ma Vie en Couleurs
December 31, 2022 - September 18, 2025
Modération / service client.
Moderator / Community Manager at Le Roi du Matelas
December 31, 2022 - September 18, 2025
Modération / animation de communauté.
Moderator / Crisis Management at Weight Watchers
December 31, 2022 - September 18, 2025
Modération / gestion de crise.
Moderator / Community Manager at Burger King (Buzzman)
December 31, 2021 - September 18, 2025
Modération / animation de communauté.
Editorial Planner / Community Moderator at Revolution Body
December 31, 2021 - September 18, 2025
Planification éditoriale / animation de communauté / modération.
Editorial Planner / Community Moderator at Toplook
December 31, 2020 - September 18, 2025
Planification éditoriale / animation de communauté / modération.
Moderator / Community Manager at La Route
January 1, 2021 - Present
Moderation and community animation for ongoing projects and campaigns, fostering engagement and a positive online environment.
Founder & Community Manager at MAUXCOEUR Association
January 1, 2016 - Present
Founded and led charity-focused community initiatives, overseeing moderation, engagement, and fundraising content.
Content Creator / Community Animation at PIMKIE
January 1, 2025 - September 18, 2025
Created content and managed communities for campaigns, contributing to strategy and execution.
Editorial Planning / Content Creation / Community Animation at GROUP SEB (KRUPS, SEB)
January 1, 2025 - September 18, 2025
Planned editorial calendars, produced content, and moderated communities across multiple brands.
Audio Data Analyst at Doctolib
January 1, 2024 - Present
Analyzed audio data to support moderation and user experience improvements.
Moderator / Community Animation at Armani Beauty
January 1, 2024 - Present
Moderation and community management for beauty brand campaigns and communities.
Moderator / Crisis Management at Duc de Gasgone
January 1, 2024 - Present
Moderation and crisis management for brand communications.
Content Creation / Community Moderation at Vertbaudet
January 1, 2022 - September 18, 2025
Content creation and community moderation for a family-focused brand.
Moderation / Customer Service at Weight Watchers
January 1, 2022 - Present
Moderation and customer service support for online communities and campaigns.
Moderator / Community Animation at Burger King (Buzzman)
January 1, 2021 - Present
Moderation and community engagement for quick-service brand campaigns.
Editorial Planning / Community Animation / Moderation at Revolution Body
January 1, 2021 - Present
Plan editorial activities, create community content, and moderate discussions.
Editorial Planning / Community Animation / Moderation at TopLook
January 1, 2020 - September 18, 2025
Editorial planning, content creation, and community moderation for projects.
Moderation / Community Management at La Redoute
January 1, 2021 - Present
Modération et animation de la communauté sur les réseaux sociaux de la marque, engagement des audiences, gestion de crises et coordination des contenus éditoriaux.
Founder / Coordinator at MauxCoeur
January 1, 2016 - Present
Fondateur et coordinateur d’une association caritative soutenant des enfants atteints de cancer; développement d’engagement communautaire, d’événements et de levées de fonds.
Content Creator / Community Animation at PIMKIE
January 1, 2025 - September 18, 2025
Création de contenu et animation des communautés sur les canaux digitaux de Pimkie.
Moderation / Community Editor / Editorial Planning at Groupe SEB
January 1, 2025 - September 18, 2025
Modération, création de contenus et planification éditoriale pour des marques du groupe (Krups, SEB).
Audio Data Analyst at Doctolib
December 31, 2024 - September 18, 2025
Analyse de données audio et extraction d’insights pour les produits et le marketing.
Moderation / Community Animation at Armani Beauty
December 31, 2024 - September 18, 2025
Modération et animation de communauté sur les canaux de la marque.
Moderation / Crisis Management at Duc de Gasgone
December 31, 2024 - September 18, 2025
Modération et gestion de crises sur les réseaux sociaux.
Content / Community Moderation at Vertbaudet
December 31, 2022 - September 18, 2025
Création de contenu, modération et animation de communauté.
Moderation / Customer Service at Ma Vie en Couleurs
December 31, 2022 - September 18, 2025
Modération des communautés et service client.
Moderation / Community Animation at Le Roi du Matelas
December 31, 2022 - September 18, 2025
Modération et animation de la communauté.
Moderation / Crisis Management at Weight Watchers
December 31, 2022 - September 18, 2025
Modération et gestion de crises.
Moderation / Community Animation at Burger King (Buzzman)
December 31, 2021 - September 18, 2025
Modération et animation de la communauté pour la marque Burger King.
Editorial Planning / Community Management / Moderation at Revolution Body
December 31, 2021 - September 18, 2025
Planification éditoriale, animation de communauté et modération.
Editorial Planning / Community Animation / Moderation at TopLook
December 31, 2020 - September 18, 2025
Planification éditoriale, création de contenus et modération de communauté.
Moderation / Community Animation at La Redoute
January 1, 2021 - Present
Moderation and community engagement for a major retail brand; managing online communities, content moderation, and engagement strategies.
Content Creator / Community Animation at Pimkie
January 1, 2020 - January 1, 2025
Creation of content and community animation for the brand.
Editorial Planning / Content Creation / Community Animation at Groupe SEB (Krups, SEB, ...)
January 1, 2024 - January 1, 2025
Editorial planning, content creation, and community management.
Moderation / Community Animation at Revolution Body
January 1, 2021 - December 31, 2021
Editorial planning, community animation, and moderation.
Moderator / Service Client at Mavie En Couleurs
January 1, 2022 - December 31, 2022
Moderation and client service.
Moderation / Animation at Burger King (Buzzman)
January 1, 2021 - December 31, 2021
Moderation and animation for Burger King campaigns.
Editorial Planning / Community Animation / Moderation at Revolution
January 1, 2021 - December 31, 2021
Editorial planning and community moderation.
Editorial Planning / Community Animation / Moderation at Toplook
January 1, 2019 - December 31, 2020
Editorial planning and community management for fashion/creative projects.
Content Creator / Community Manager at Pimkie
January 1, 2020 - January 1, 2025
Creation of content and community management; planning editorial content and coordinating social media interactions.
Content Creator / Community Planner at Groupe SEB (Krups, SEB...)
January 1, 2024 - January 1, 2025
Editorial planning, content creation and community animation for multiple brands.
Moderator / Community & Crisis Management at Vertbaudet
January 1, 2021 - January 1, 2022
Moderation, content creation and community engagement with crisis management.
Moderator / Community & Customer Service at Mavie en Couleurs
January 1, 2022 - Present
Moderation and customer service for community channels.
Moderator / Community Animation at Le Roi du Matelas
January 1, 2022 - Present
Moderation and community engagement for online platforms.
Editorial Planning / Community Moderation at Revolution Body
January 1, 2021 - Present
Editorial planning, community animation and moderation for campaigns.
Editorial Planning / Community Moderation at TopLook
January 1, 2019 - January 1, 2020
Editorial planning, content creation and moderation for fashion campaigns.
Moderator / Community Animator at LA ROUTE
January 1, 2021 - Present
Moderation and ongoing community engagement, development of engagement plans, events, and content moderation.
Editorial Planner / Content Creator / Community Animator at GROUPE SEB (KRUPS, SEB...)
January 1, 2024 - January 1, 2025
Led editorial planning, content creation, and community engagement for multiple brands.
Moderation / Community Moderation at ARMANI BEAUTY
January 1, 2024 - Present
Moderation and community management for beauty brand channels.
Editorial Planner / Content Creator / Community Manager at VERTBAUDET
January 1, 2021 - December 31, 2022
Planned editorial content and managed community engagement.
Moderation / Community Management at LE ROI DU MATELAS
January 1, 2022 - December 31, 2022
Moderation and community management for consumer brand.
Moderation / Community Management at BURGER KING (Buzzman)
January 1, 2021 - December 31, 2021
Moderation and community management for brand campaigns.
Senior Social Media Manager at GROUPE SEB
January 1, 2024 - January 1, 2025
Gestion et animation des réseaux sociaux (Instagram, Facebook) - Moderation quotidienne et interaction avec la communauté - Participation à la stratégie éditoriale - Gestion des messages entrants et relation client digital.
Social Media Manager at Groupe SEB
January 1, 2024 - January 1, 2025
Gestion et animation des réseaux sociaux (Instagram, Facebook); modération et interaction avec la communauté; participation à la stratégie éditoriale; gestion des messages entrants et relation client digitale; suivi des performances et optimisation des contenus; animation des communautés; création de contenus adaptés aux plateformes; coordination avec les équipes marketing et design.
Senior Social Media Manager at Armani Beauty
January 1, 2021 - Present
Senior Social Media Manager responsible for fashion/beauty brand communications; led high-audience accounts with a focus on brand image, engagement and growth. Created content strategies across platforms (Instagram, Facebook, TikTok) and managed community engagement, moderation, and performance analysis. Coordinated editorial planning and collaboration with creative teams to deliver on-brand campaigns.

Education

Responsable communication de mode at Atelier Chardon Savard
January 1, 2016 - January 1, 2018
Brand & Beauty Marketing Training at Armani Beauty
January 1, 2021 - December 31, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Non-Profit Organization, Healthcare, Consumer Goods, Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Other

Skills

Experience Level