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I’m a strategic marketing and communications leader with 15+ years building brands, launching products, and leading growth across retail, media, and culture. My work spans brand strategy, PR, content and partnerships, experiential marketing, and cross-border business development. I’m a co-founder of Postcode Ukraine, Artichoke Gastro & Wine, and Doggeriz, leading growth initiatives, go-to-market programming, and humanitarian partnerships. I thrive in complex, fast-changing environments and am passionate about creating commercial and social impact through creative, collaborative work.…I’m a strategic marketing and communications leader with 15+ years building brands, launching products, and leading growth across retail, media, and culture. My work spans brand strategy, PR, content and partnerships, experiential marketing, and cross-border business development. I’m a co-founder of Postcode Ukraine, Artichoke Gastro & Wine, and Doggeriz, leading growth initiatives, go-to-market programming, and humanitarian partnerships. I thrive in complex, fast-changing environments and am passionate about creating commercial and social impact through creative, collaborative work.

Tanya Logacheva

Brand Strategist, Content Producer, Creative Director, +4

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I’m a strategic marketing and communications leader with 15+ years building brands, launching products, and leading growth across retail, media, and culture. My work spans brand strategy, PR, content and partnerships, experiential marketing, and cross-border business development. I’m a co-founder of Postcode Ukraine, Artichoke Gastro & Wine, and Doggeriz, leading growth initiatives, go-to-market programming, and humanitarian partnerships. I thrive in complex, fast-changing environments and am passionate about creating commercial and social impact through creative, collaborative work.…I’m a strategic marketing and communications leader with 15+ years building brands, launching products, and leading growth across retail, media, and culture. My work spans brand strategy, PR, content and partnerships, experiential marketing, and cross-border business development. I’m a co-founder of Postcode Ukraine, Artichoke Gastro & Wine, and Doggeriz, leading growth initiatives, go-to-market programming, and humanitarian partnerships. I thrive in complex, fast-changing environments and am passionate about creating commercial and social impact through creative, collaborative work.

Available to hire

I’m a strategic marketing and communications leader with 15+ years building brands, launching products, and leading growth across retail, media, and culture. My work spans brand strategy, PR, content and partnerships, experiential marketing, and cross-border business development.

I’m a co-founder of Postcode Ukraine, Artichoke Gastro & Wine, and Doggeriz, leading growth initiatives, go-to-market programming, and humanitarian partnerships. I thrive in complex, fast-changing environments and am passionate about creating commercial and social impact through creative, collaborative work.

Skills

Branding

Brand Identity

Copywriting

Experience Level

Branding

Expert

Brand Identity

Expert

Copywriting

Expert

Language

Russian

Fluent

Ukrainian

Fluent

English

Advanced

Work Experience

Producer (freelance) at The New Yorker

February 1, 2022 - Present

Support production and field coordination on Ukraine-related editorial projects; collaborate with photographers, writers, and editors. Facilitate access, logistics, and stakeholder communication for time-sensitive reporting.

Communication and Partnership Manager at Public Union SVYATO- USPENSKA KYIV-PECHERSK LAVRA (Center of Integrated Psychological Rehabilitation for children at war)

August 1, 2025 - Present

Oversee communications and partnerships for a center focused on psychological rehabilitation for children affected by conflict; coordinate with donors and stakeholders remotely from Kyiv/office.

Co-Founder at Postcode Ukraine

July 31, 2023 - October 16, 2025

Co-created an initiative combining documentary work with targeted micro-grants for frontline, grassroots charities. Helped channel six-figure humanitarian support to evacuation, heating, and education projects through donor partnerships.

Co-Founder, Head of Marketing & Commerce at Artichoke Gastro & Wine

March 1, 2023 - Present

Built a gastro-market concept and growth roadmap (assortment strategy, partnerships, events, and brand voice). Scaled product mix (wine, sparkling, sushi/pizza) and created experiential programming to drive repeat visits.

Co-Founder at Doggeriz (hot-dogs & burgers)

March 1, 2023 - Present

Led brand positioning, seasonal menu updates, and social-first go-to-market with measurable uplift in average check.

Brand Strategy Consultant — Freelance at Freelance

January 1, 2020 - Present

Advised founders and SMEs on positioning, communications, and launch strategy across FMCG, hospitality, and culture.

Business Development at A‑Cube Production

February 1, 2022 - October 16, 2025

Grew partnerships and festival direction for a ballet production company.

Commercial Director at HalfPrice (discounter retail chain)

January 1, 2019 - October 16, 2025

Led retail concept development, buying, and marketing; advised the board on HR, marketing, and org design. Implemented assortment model and pricing architecture to improve sell-through and brand equity.

Board Advisor at HalfPrice

December 31, 2021 - October 16, 2025

Board-level advisor focusing on HR, marketing, and org design.

Strategy Development Director at BrandAid

December 31, 2013 - October 16, 2025

Developed 60+ brands end-to-end and specialized in portfolio strategy—designing brand architecture, roles, and synergies across multi-brand ecosystems.

Head of Branding Department at BrandAid

December 31, 2011 - October 16, 2025

New Business Manager at BrandAid

February 1, 2013 - October 16, 2025

Brand Consultant at BrandAid

December 31, 2009 - October 16, 2025

Marketing Manager at LIA Ltd

April 1, 2006 - October 16, 2025

Managed brand portfolio; executed corporate communications and internal communications strategy.