I am Logesh Devaraj, a Senior UI/UX Designer based in Auckland, New Zealand, with 14+ years of experience across e-commerce, biometrics, education, recruitment, and finance. I specialize in user research, UX strategy, information architecture, wireframing, prototyping, visual design, digital accessibility, and design systems. I excel at collaborating with cross-functional teams to deliver user-centered digital products, streamline customer journeys, and drive measurable outcomes like increased online sales and improved accessibility.

Logesh Devaraj

I am Logesh Devaraj, a Senior UI/UX Designer based in Auckland, New Zealand, with 14+ years of experience across e-commerce, biometrics, education, recruitment, and finance. I specialize in user research, UX strategy, information architecture, wireframing, prototyping, visual design, digital accessibility, and design systems. I excel at collaborating with cross-functional teams to deliver user-centered digital products, streamline customer journeys, and drive measurable outcomes like increased online sales and improved accessibility.

Available to hire

I am Logesh Devaraj, a Senior UI/UX Designer based in Auckland, New Zealand, with 14+ years of experience across e-commerce, biometrics, education, recruitment, and finance. I specialize in user research, UX strategy, information architecture, wireframing, prototyping, visual design, digital accessibility, and design systems.

I excel at collaborating with cross-functional teams to deliver user-centered digital products, streamline customer journeys, and drive measurable outcomes like increased online sales and improved accessibility.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Senior UX Design Technologist at Baker Hughes (GE Oil & Gas India Private Limited)
December 1, 2021 - November 1, 2025
Led end-to-end UX and design processes for B2B and B2C products. Managed the central Design System and maintained brand standards and design consistency across the organization. Conducted user research and interviews, created IA structures and user journeys, and developed wireframes, accessible visual design and prototypes. Collaborated with cross-functional teams, presented concepts to stakeholders, and supported development during implementation to improve customer satisfaction and conversion.
Senior UI/UX Designer at Unisys
June 1, 2019 - December 1, 2021
Led the UX process and conducted user research. Collaborated with stakeholders to analyze and propose user-centric design and functional challenges. Created user journeys, wireframes, and high-fidelity mockups for SaaS applications. Conducted accessibility audits and supported UI governance. Prepared design documentation and provided mentoring support.
Senior UI/UX Designer at Snapwiz
January 1, 2015 - March 1, 2016
Analyzed business and UX problems to propose effective solutions. Created wireframes, prototypes, and consistent UI mockups. Supported marketing teams with digital collateral.
Senior Web/UI Designer at Job Hunt HR, Dubai
April 1, 2015 - October 1, 2015
Designed responsive web interfaces and developed UI using HTML, CSS, and Bootstrap. Created marketing collateral and supported sales teams.
Web / UI Designer at KG Financial Software PVT LTD
January 1, 2013 - April 1, 2015
Understand the client requirements and pain points. Create intuitive UI designs for financial web applications. Develop websites & applications using Bootstrap, HTML5, CSS3. Support corporate communication team for business collateral.
Graphic / Web Designer at Kavinssoft Solutions
January 1, 2011 - December 1, 2013
Designing and developing websites using HTML, CSS, jQuery. WordPress content integration. Flash animation & website creation. Branding and support on print collaterals.
Senior UX Designer at Randstad India Pvt. Ltd. (Pearson India)
January 1, 2016 - March 1, 2018
Interacted with project stakeholders and conducted usability testing. Developed user flows, wireframes, prototypes, and impactful visual designs. Delivered stakeholder presentations and design walkthroughs to cross-functional teams.
Senior UX Designer at Randstad India (Pearson)
March 1, 2018 - June 1, 2019
Led design team focused on improving digital learning experiences through research-driven, user-centered designs.
Senior UI/UX Designer at Snapwiz (Glider.ai)
January 1, 2016 - March 1, 2018
Introduced a UX strategy–driven approach to enhance AI-powered HR recruitment and assessment applications. Delivered and optimized user-focused email campaigns using performance data, contributing to increased conversion rates.
Web/UI Designer at KG Financial Software PVT LTD
January 1, 2013 - April 1, 2015
Enhanced the customer experience by providing personalized digital interfaces for banking applications. Reimagined their customer-facing portal to provide impactful visual design and drive key business goals. Delivered high-quality digital and print collateral for corporate marketing campaigns.
Graphic/Web Designer at Kavinssoft Solutions
January 1, 2011 - December 1, 2013
Graphic/Web Designer creating intuitive web designs and marketing graphic materials. Developed responsive designs using HTML, CSS, jQuery and CMS content integration.

Education

Add your educational history here.

Qualifications

Master of Computer Applications
January 11, 2030 - December 13, 2025
Bachelor of Science – Electronics
January 11, 2030 - December 13, 2025
Certified Usability Analyst (CUA)
January 11, 2030 - December 13, 2025
Web Accessibility : Best Practices, Tools & Techniques
January 11, 2030 - December 13, 2025
Diploma in Multimedia & Design
January 11, 2030 - December 13, 2025
Master of Computer Applications
January 11, 2030 - December 17, 2025
Diploma in Multimedia & Design
January 11, 2030 - December 17, 2025
Certified Usability Analyst (CUA)
January 11, 2030 - December 17, 2025

Industry Experience

Financial Services, Education, Software & Internet, Retail, Professional Services