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Hey there! I’m Oyedele Rukayat Omolola, a creative and data-driven Social Media Manager & Content Creator based in Lagos. I’ve built my career driving engagement, storytelling, and community growth across TikTok, Instagram, LinkedIn, YouTube, and X, with a focus on education, travel, and tech brands. I’m proficient at turning ideas into measurable results through trend-driven storytelling, analytics, and cross-platform strategies that resonate with Gen Z and Millennials. I’m passionate about leveraging social content to inform, inspire, and forge meaningful connections.…Hey there! I’m Oyedele Rukayat Omolola, a creative and data-driven Social Media Manager & Content Creator based in Lagos. I’ve built my career driving engagement, storytelling, and community growth across TikTok, Instagram, LinkedIn, YouTube, and X, with a focus on education, travel, and tech brands. I’m proficient at turning ideas into measurable results through trend-driven storytelling, analytics, and cross-platform strategies that resonate with Gen Z and Millennials. I’m passionate about leveraging social content to inform, inspire, and forge meaningful connections.

Oyedele Rukayat Omolola

Social Media Manager, Content Creator, Marketing Strategist, +2

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Hey there! I’m Oyedele Rukayat Omolola, a creative and data-driven Social Media Manager & Content Creator based in Lagos. I’ve built my career driving engagement, storytelling, and community growth across TikTok, Instagram, LinkedIn, YouTube, and X, with a focus on education, travel, and tech brands. I’m proficient at turning ideas into measurable results through trend-driven storytelling, analytics, and cross-platform strategies that resonate with Gen Z and Millennials. I’m passionate about leveraging social content to inform, inspire, and forge meaningful connections.…Hey there! I’m Oyedele Rukayat Omolola, a creative and data-driven Social Media Manager & Content Creator based in Lagos. I’ve built my career driving engagement, storytelling, and community growth across TikTok, Instagram, LinkedIn, YouTube, and X, with a focus on education, travel, and tech brands. I’m proficient at turning ideas into measurable results through trend-driven storytelling, analytics, and cross-platform strategies that resonate with Gen Z and Millennials. I’m passionate about leveraging social content to inform, inspire, and forge meaningful connections.

Available to hire

Hey there! I’m Oyedele Rukayat Omolola, a creative and data-driven Social Media Manager & Content Creator based in Lagos. I’ve built my career driving engagement, storytelling, and community growth across TikTok, Instagram, LinkedIn, YouTube, and X, with a focus on education, travel, and tech brands.

I’m proficient at turning ideas into measurable results through trend-driven storytelling, analytics, and cross-platform strategies that resonate with Gen Z and Millennials. I’m passionate about leveraging social content to inform, inspire, and forge meaningful connections.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at FigoLabs (FigoAI & FigoEvents)

March 1, 2024 - January 1, 2025

Built and executed cross-platform content strategies for AI and event-tech solutions, driving a 35% increase in engagement within 6 months. Produced educational and storytelling content (short-form video + case studies) that boosted awareness among B2B and B2C audiences. Ran targeted ad campaigns that optimized product positioning and increased lead generation by 22%. Partnered with product and founder teams to develop user success stories and launch campaigns that strengthened brand credibility.

Social Media Manager & Customer Care at Mazino Fashion

August 1, 2023 - March 1, 2024

Designed and executed daily content calendars (2 posts/day) across Instagram, TikTok, and Facebook, resulting in more consistent follower growth. Crafted storytelling campaigns targeted at women entrepreneurs and mothers, boosting post saves and shares by 28%. Delivered personalized customer care via DMs and comments, building stronger brand-consumer relationships.

Social Media Manager at Woo.Me

February 1, 2023 - June 1, 2023

Launched brand presence from scratch, growing Instagram to 800+ organic followers and YouTube to 284 subscribers within 2 months. Scripted and optimized short-form videos and reels, increasing average engagement rate by 40%. Experimented with new content formats (carousels, stories, tutorials) that drove visibility and community conversations.

Freelance Social Media Manager at Lola Daayes

January 1, 2022 - Present

Partnered with artists, creatives, and small businesses to create trend-driven content across Instagram and TikTok. Helped clients increase visibility through consistent, analytics-backed storytelling. Delivered tailored strategies to niche audiences, boosting reach by 20-30% on average.

Social Media Manager (FigoAI & FigoEvents) at FigoLabs

March 1, 2024 - January 31, 2025