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Hi, I’m Lola Abrera, a digital storyteller and content strategist who translates complex technical topics into clear, engaging narratives that resonate with global audiences. I design multi‑channel content strategies, develop technical tutorials and thought leadership, and drive adoption in B2B and open‑source ecosystems. I thrive in community engagement, developer education, and creating scalable workflows that grow awareness and participation. Based in Berlin, I collaborate with startups, brands, and ecosystems to refine brand voice and deliver measurable impact through editorial leadership and storytelling.…Hi, I’m Lola Abrera, a digital storyteller and content strategist who translates complex technical topics into clear, engaging narratives that resonate with global audiences. I design multi‑channel content strategies, develop technical tutorials and thought leadership, and drive adoption in B2B and open‑source ecosystems. I thrive in community engagement, developer education, and creating scalable workflows that grow awareness and participation. Based in Berlin, I collaborate with startups, brands, and ecosystems to refine brand voice and deliver measurable impact through editorial leadership and storytelling.

Lola Abrera

Content Producer, Content Creator, Filmmaker, +6

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Hi, I’m Lola Abrera, a digital storyteller and content strategist who translates complex technical topics into clear, engaging narratives that resonate with global audiences. I design multi‑channel content strategies, develop technical tutorials and thought leadership, and drive adoption in B2B and open‑source ecosystems. I thrive in community engagement, developer education, and creating scalable workflows that grow awareness and participation. Based in Berlin, I collaborate with startups, brands, and ecosystems to refine brand voice and deliver measurable impact through editorial leadership and storytelling.…Hi, I’m Lola Abrera, a digital storyteller and content strategist who translates complex technical topics into clear, engaging narratives that resonate with global audiences. I design multi‑channel content strategies, develop technical tutorials and thought leadership, and drive adoption in B2B and open‑source ecosystems. I thrive in community engagement, developer education, and creating scalable workflows that grow awareness and participation. Based in Berlin, I collaborate with startups, brands, and ecosystems to refine brand voice and deliver measurable impact through editorial leadership and storytelling.

Available to hire

Hi, I’m Lola Abrera, a digital storyteller and content strategist who translates complex technical topics into clear, engaging narratives that resonate with global audiences. I design multi‑channel content strategies, develop technical tutorials and thought leadership, and drive adoption in B2B and open‑source ecosystems.

I thrive in community engagement, developer education, and creating scalable workflows that grow awareness and participation. Based in Berlin, I collaborate with startups, brands, and ecosystems to refine brand voice and deliver measurable impact through editorial leadership and storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Content Producer & Platform Strategist at Independent / Freelance

August 1, 2008 - Present

Designed multi-channel content strategies for startups and founders, boosting client acquisition, securing publishing deals, and growing audiences. Produced B2B and product content for agency-adjacent clients such as Philips Healthcare and Sony Music, translating complex topics into accessible narratives to improve adoption across global markets. Coordinated storytellers and production for an award-winning podcast, strengthening community engagement. Refined brand voice and positioning for early-stage companies to align with audience needs and market trends.

Digital Content Lead at Vivy (Allianz)

June 1, 2022 - September 1, 2023

Built and executed a digital content strategy to improve user onboarding, education, and retention. Streamlined production workflows for faster, more consistent delivery across marketing and product teams. Used performance data to iterate content formats and distribution, increasing adoption and engagement across channels.

Content Creator, Copywriter & Client Adviser at KPUNKT Technology Marketing

April 1, 2021 - May 1, 2022

Developed B2B campaigns and communication strategies for technology clients, strengthening brand visibility and credibility. Delivered precise technical and marketing content, ensuring clarity and accessibility for target audiences. Supported developer-focused communication to meet client needs and exceed expectations.

Founder & Director at The First Reel

April 1, 2015 - September 1, 2020

Built and scaled a film and event platform that showcased diverse storytelling and grew a dedicated audience. Secured sponsorships and funding partnerships, directed high-profile festivals and events, and delivered projects on time and on budget with strong stakeholder satisfaction.

Managing Editor & Social Media Manager at Summit Media Publishing (BBC Top Gear PH & Good Housekeeping Magazine)

August 1, 2010 - May 1, 2014

Directed production of bestselling issues and high-performing features, expanded reader engagement, and grew online communities. Built strategic relationships and led cross-functional editorial and production teams to deliver content on time and aligned with audience needs.