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Marketing strategist and editorial leader with 15+ years building brands and audiences through content, campaigns, and partnerships across editorial, B2B, and startup environments. I translate complex technical topics into stories that drive adoption and measurable growth. I operate as a strategic partner to founders and marketing teams—shifting seamlessly between hands-on execution and high-level planning. My work turns content into a growth lever using experimentation, analytics, and scalable editorial systems across global, multi-language markets.…Marketing strategist and editorial leader with 15+ years building brands and audiences through content, campaigns, and partnerships across editorial, B2B, and startup environments. I translate complex technical topics into stories that drive adoption and measurable growth. I operate as a strategic partner to founders and marketing teams—shifting seamlessly between hands-on execution and high-level planning. My work turns content into a growth lever using experimentation, analytics, and scalable editorial systems across global, multi-language markets.

Lola Abrera

Content Producer, Content Creator, Filmmaker, +7

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Marketing strategist and editorial leader with 15+ years building brands and audiences through content, campaigns, and partnerships across editorial, B2B, and startup environments. I translate complex technical topics into stories that drive adoption and measurable growth. I operate as a strategic partner to founders and marketing teams—shifting seamlessly between hands-on execution and high-level planning. My work turns content into a growth lever using experimentation, analytics, and scalable editorial systems across global, multi-language markets.…Marketing strategist and editorial leader with 15+ years building brands and audiences through content, campaigns, and partnerships across editorial, B2B, and startup environments. I translate complex technical topics into stories that drive adoption and measurable growth. I operate as a strategic partner to founders and marketing teams—shifting seamlessly between hands-on execution and high-level planning. My work turns content into a growth lever using experimentation, analytics, and scalable editorial systems across global, multi-language markets.

Available to hire

Marketing strategist and editorial leader with 15+ years building brands and audiences through content, campaigns, and partnerships across editorial, B2B, and startup environments. I translate complex technical topics into stories that drive adoption and measurable growth.

I operate as a strategic partner to founders and marketing teams—shifting seamlessly between hands-on execution and high-level planning. My work turns content into a growth lever using experimentation, analytics, and scalable editorial systems across global, multi-language markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tagalog

Fluent

German

Intermediate

Work Experience

Digital Content Lead at Vivy (Allianz)

June 1, 2022 - September 1, 2023

Built and executed a digital content strategy to improve user onboarding, education, and retention. Streamlined production workflows for faster, more consistent delivery across marketing and product teams. Used performance data to iterate content formats and distribution, increasing adoption and engagement across channels.

Content Creator, Copywriter & Client Adviser at KPUNKT Technology Marketing

April 1, 2021 - May 1, 2022

Developed B2B campaigns and communication strategies for technology clients, strengthening brand visibility and credibility. Delivered precise technical and marketing content, ensuring clarity and accessibility for target audiences. Supported developer-focused communication to meet client needs and exceed expectations.

Founder & Director at The First Reel

April 1, 2015 - September 1, 2020

Built and scaled a film and event platform that showcased diverse storytelling and grew a dedicated audience. Secured sponsorships and funding partnerships, directed high-profile festivals and events, and delivered projects on time and on budget with strong stakeholder satisfaction.

Managing Editor & Social Media Manager at Summit Media (BBC Top Gear PH and Good Housekeeping)

August 1, 2010 - May 1, 2014

Grew Good Housekeeping’s digital community to 300K+ followers through targeted campaigns, channel-specific storytelling, and cross-platform publishing. Partnered with design and marketing teams to deliver multi-surface campaigns that increased reader engagement while unifying brand voice across platforms. Used performance data to refine formats, streamline editorial workflows, and optimize content and campaigns across key categories.

Managing Editor & Social Media Manager at Summit Media Publishing (BBC Top Gear PH & Good Housekeeping Magazine)

August 1, 2010 - May 1, 2014

Directed production of bestselling issues and high-performing features, expanded reader engagement, and grew online communities. Built strategic relationships and led cross-functional editorial and production teams to deliver content on time and aligned with audience needs.

Creative Content Producer & Marketing Strategist at Independent

August 1, 2008 - Present

Designed and scaled multi-channel marketing and content strategies for startups and founders, from positioning and voice to go-to-market content architecture. Built B2B and technical marketing campaigns that translate developer-facing propositions into narratives that improve global adoption. Directed localized content and campaign work while maintaining brand consistency and structuring output for translation and scale. Managed multiple concurrent client engagements with autonomous strategy and hands-on execution as an independent marketing practice.

Creative Content Producer & Platform Strategist at Independent / Freelance

August 1, 2008 - Present

Designed multi-channel content strategies for startups and founders, boosting client acquisition, securing publishing deals, and growing audiences. Produced B2B and product content for agency-adjacent clients such as Philips Healthcare and Sony Music, translating complex topics into accessible narratives to improve adoption across global markets. Coordinated storytellers and production for an award-winning podcast, strengthening community engagement. Refined brand voice and positioning for early-stage companies to align with audience needs and market trends.