I'm Jovan Spahic, a strategic brand developer and ESG-focused advisor with a track record of delivering measurable equity for global clients across FMCG, banking, public sector, and entertainment. I blend corporate and agency experience to turn complex problems into pragmatic, scalable solutions that drive growth and brand equity. I currently help organizations translate ESG ambitions into actionable strategies and brand experiences, delivering pragmatic, fast, and scalable results for global brands and public sector initiatives.

Jovan Spahic

I'm Jovan Spahic, a strategic brand developer and ESG-focused advisor with a track record of delivering measurable equity for global clients across FMCG, banking, public sector, and entertainment. I blend corporate and agency experience to turn complex problems into pragmatic, scalable solutions that drive growth and brand equity. I currently help organizations translate ESG ambitions into actionable strategies and brand experiences, delivering pragmatic, fast, and scalable results for global brands and public sector initiatives.

Available to hire

I’m Jovan Spahic, a strategic brand developer and ESG-focused advisor with a track record of delivering measurable equity for global clients across FMCG, banking, public sector, and entertainment. I blend corporate and agency experience to turn complex problems into pragmatic, scalable solutions that drive growth and brand equity.

I currently help organizations translate ESG ambitions into actionable strategies and brand experiences, delivering pragmatic, fast, and scalable results for global brands and public sector initiatives.

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Language

English
Fluent
Serbian
Fluent
Spanish; Castilian
Advanced

Work Experience

Independent Strategy Consultant at PR Hunter
September 1, 2022 - Present
Providing freelance brand consultancy services to partner agencies and clients, with a current focus on ESG strategies.
Category and Brand Development Lead at Atlantic Grupa
August 1, 2019 - August 1, 2022
Led central brand development team for the soft drinks portfolio (Cedevita and Cockta), overseeing business, communication and demand planning.
Director of Strategy at NO Ordinary Agency (NOA)
August 1, 2017 - May 1, 2019
Directed strategy for the agency, managing internal and external planning across the Adriatic region.
Head of Strategy for the Region at McCann Beograd
September 1, 2015 - August 1, 2017
Head of strategy for the Adriatic region (Belgrade, Zagreb, Sarajevo, Tirana, Podgorica, Skopje); oversaw internal and external strategic planning processes.
Head of Strategy for Global Markets at NOA Werbeagentur
November 1, 2013 - November 1, 2015
Head of strategy for global markets.
VP, Global Strategy Director on Nestlé at McCann Worldgroup
May 1, 2012 - October 1, 2013
VP, Global Strategy Director for Nestlé, coordinating global accounts across Milan, Geneva and London.
Strategic Planning Director at McCann Beograd
February 1, 2010 - April 1, 2012
Led strategic planning; oversaw a team across Belgrade.
Strategic Planner at McCann Beograd
May 1, 2008 - February 1, 2010
Strategic planning professional focusing on developing brand strategies.
Chief of Staff to Deputy Foreign Minister at The Ministry of Foreign Affairs of Serbia & Montenegro
September 1, 2004 - September 1, 2006
Chief of Staff to Deputy Foreign Minister; managed operations and policy coordination.
Chief of Staff to the Minister at Government of Montenegro, Ministry of Economy
January 1, 2006 - December 31, 2006
Chief of Staff to the Minister; supported economic policy and government operations.

Education

Master of International Relations at University of Westminster
September 1, 2006 - September 1, 2007
Postgraduate studies, Diplomacy at Diplomatic Academy Gavro Vukovic, University of Montenegro
January 1, 2004 - December 31, 2005
Bachelor of Science in International Business at College of Charleston
January 1, 1999 - December 31, 2003
Bachelor of Arts in Spanish Language/Literature at College of Charleston
January 1, 1999 - December 31, 2003

Qualifications

Chevening Scholar, British Government
January 11, 2030 - December 2, 2025

Industry Experience

Consumer Goods, Financial Services, Government, Media & Entertainment, Professional Services