Available to hire
I am a strategic, results-driven marketing professional with 10+ years of experience in brand management, product development, and international market expansion across FMCG, toys, beauty, and lifestyle sectors. I’ve launched and scaled consumer brands, led cross-functional teams, and delivered measurable growth in competitive markets.\n\nMy background includes training and consulting, where I supported capability-building programs and advised organizations on branding, communication, and growth strategies. I enjoy blending creative brand storytelling with data-led decision making and am actively pursuing brand and product management opportunities in the UK, with hybrid/remote work preferred.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Freelance Marketing Consultant & Trainer at Global
December 31, 2025 - September 18, 2025Continued marketing strategy support; consulting across SMEs; training; social media content; partnerships; market research for new product launches and private-label branding.
Freelance Marketing Consultant & Trainer at Global
December 31, 2025 - September 18, 2025Continued freelance consultancy focusing on marketing strategy, capability building, and growth advisory for SMEs; supported branding and communication initiatives, market expansion, and partnerships.
Co-Founder & Director at Silōri Silk
January 1, 2025 - PresentBuilt brand identity and positioning for a premium silk pillowcase start-up, aligning with beauty and wellness trends. Led product development: supplier negotiations, packaging design, pricing strategy, and Shopify e-commerce setup. Designed launch campaigns on Instagram, TikTok, and LinkedIn, including influencer outreach and paid media testing. Defined KPIs for engagement, conversion, and revenue; optimized budget allocation using analytics tools.
Co-Founder & Director at Silōri Silk
January 1, 2025 - PresentBuilt brand identity and positioning for a premium silk pillowcase start-up, aligning with beauty and wellness trends. Led product development: supplier negotiations, packaging design, pricing strategy, and Shopify e-commerce setup. Designed launch campaigns on Instagram, TikTok, and LinkedIn, including influencer outreach and paid media testing. Defined KPIs for engagement, conversion, and revenue; optimized budget allocation using analytics tools.
Co-Founder & Director at Silōri Silk
January 1, 2025 - PresentBuilt brand identity and positioning for a premium silk pillowcase start-up; led product development including supplier negotiations, packaging design, pricing, and Shopify e-commerce setup; designed and executed launch campaigns on Instagram, TikTok, and LinkedIn with influencer outreach and paid media testing; defined KPIs for engagement, conversion and revenue and optimized budget allocation using analytics tools.
Marketing Manager at Venture International, UAE
July 31, 2020 - September 18, 2025Developed multi-country marketing strategies, increasing market penetration across GCC. Directed creative and promotional campaigns; improved social media reach by 40% in one year. Launched tailored product lines for regional markets, enhancing brand relevance and sales. Oversaw branding designs and ensured adherence to global brand guidelines.
Marketing Manager at Venture International
July 31, 2020 - September 18, 2025Developed multi-country marketing strategies, increasing market penetration across GCC; directed creative and promotional campaigns; improved social media reach by 40% in one year; launched tailored product lines for regional markets, enhancing brand relevance and sales; oversaw branding designs and ensured adherence to global brand guidelines.
Marketing Manager at Venture International
July 1, 2020 - September 18, 2025Developed multi-country marketing strategies, increasing market penetration across GCC. Directed creative and promotional campaigns; improved social media reach by 40% in one year. Launched tailored product lines for regional markets, enhancing brand relevance and sales. Oversaw branding designs and ensured adherence to global brand guidelines.
Freelance Marketing Consultant & Trainer at Global
January 1, 2020 - PresentDelivered marketing strategy support to SMEs in retail, publishing, and consumer goods; designed and facilitated training sessions on branding, marketing strategy, and market expansion; managed social media content creation, supplier correspondence, and brand partnerships; conducted market research for new product launches and private-label branding.
Freelance Marketing Consultant
January 1, 2020 - June 14, 2025Provided marketing strategy support for SMEs. Managed social media content and business correspondence with suppliers. Handled private label brand marketing and market research for product development.
Freelance Marketing Consultant & Trainer at Global
December 31, 2018 - September 18, 2025Delivered marketing strategy support to SMEs in retail, publishing, and consumer goods. Designed and facilitated training sessions on branding, marketing strategy, and market expansion. Managed social media content creation, supplier correspondence, and brand partnerships. Conducted market research for new product launches and private-label branding.
Freelance Marketing Consultant & Trainer at Global
December 31, 2018 - September 18, 2025Delivered marketing strategy support to SMEs in retail, publishing, and consumer goods. Designed and facilitated training sessions on branding, marketing strategy, and market expansion. Managed social media content creation, supplier correspondence, and brand partnerships. Conducted market research for new product launches and private-label branding.
Freelance Marketing Consultant & Trainer at Global
December 31, 2018 - September 18, 2025Delivered marketing strategy support to SMEs in retail, publishing, and consumer goods; designed and facilitated training sessions on branding, marketing strategy, and market expansion; managed social media content creation, supplier correspondence, and brand partnerships; conducted market research for new product launches and private-label branding.
Marketing Manager at Venture International
February 1, 2018 - July 31, 2020Developed and implemented strategic marketing plans across multiple countries. Directed creative and promotional campaigns, including supervising social media strategies. Led product development initiatives tailored for regional markets. Managed client relationships and provided marketing consultancy services. Oversaw the development and execution of CSR initiatives and company-wide campaigns. Supervised all branding designs and ensured alignment with brand guidelines.
Freelance Marketing Consultant
January 1, 2017 - December 31, 2018Provided marketing strategy support for SMEs. Managed social media content and business correspondence with suppliers. Handled private label brand marketing and market research for product development.
Product Development Manager at White Heart Toys
December 31, 2016 - September 18, 2025Managed licensing approvals with global licensors (Disney, Warner Bros., Barbie). Introduced new toy lines, expanding portfolio by 25% and strengthening retailer partnerships. Monitored inventory to align supply with demand and strategic brand goals.
Product Development Manager at White Heart Toys, UAE
December 31, 2016 - September 18, 2025Managed licensing approvals with global licensors (Disney, Warner Bros., Barbie). Introduced new toy lines, expanding portfolio by 25% and strengthening retailer partnerships. Monitored inventory to align supply with demand and strategic brand goals.
Product Development Manager at White Heart Toys
December 31, 2016 - September 18, 2025Managed licensing approvals with global licensors (Disney, Warner Bros., Barbie); introduced new toy lines, expanding portfolio by 25% and strengthening retailer partnerships; monitored inventory to align supply with demand and strategic brand goals.
Brand Manager – Toys (Private Label Division) at NewBoy
December 31, 2015 - September 18, 2025Grew Baby Habibi SKUs, establishing the brand as a market leader. Launched True Play baby line under the Fun To Learn umbrella. Managed product development, packaging, and supplier relations across China and Europe. Delivered P&L oversight and aligned sales and marketing strategies.
Brand Manager – Toys (Private Label Division) at NewBoy, UAE
December 31, 2015 - September 18, 2025Grew Baby Habibi SKUs and established the brand as a market leader. Launched True Play baby line under the Fun To Learn umbrella. Managed product development, packaging, and supplier relations across China and Europe. Delivered P&L oversight and aligned sales and marketing strategies.
Brand Manager – Toys (Private Label Division) at NewBoy
December 31, 2015 - September 18, 2025Grew Baby Habibi SKUs by [text incomplete], establishing the brand as a market leader; launched True Play baby line under the Fun To Learn umbrella; managed product development, packaging, and supplier relations across China and Europe; delivered P&L oversight and aligned sales and marketing strategies.
Product Development Manager at White Heart Toys
January 1, 2015 - December 31, 2016Managed licensing and product approval with global licensors such as Disney, Warner Bros., and Barbie. Led development meetings with key clients and introduced new product lines. Monitored inventory and aligned supply with brand strategies. Established brand positioning strategies and drove marketing division operations.
Brand Manager – Toys, Private Label Division at NewBoy
January 1, 2010 - December 31, 2015Oversaw product development, packaging, and marketing for private label brands. Maintained supplier relations with manufacturers in China and Europe. Managed brand P&L and supported sales and marketing alignment. Increased SKUs from 6 to 62 for the Baby Habibi brand, positioning it as a market leader. Launched successful baby line ‘True Play’ under the Fun To Learn umbrella. Led cross-functional project teams and presented regular reports to senior management.
Education
Master of Strategic Marketing at University of Wollongong, Dubai
January 1, 2016 - December 31, 2016Bachelor of Economics at Damascus University, Syria
January 1, 2011 - December 31, 2011Master of Strategic Marketing at University of Wollongong, Dubai
January 11, 2030 - January 1, 2016Bachelor of Economics at Damascus University, Syria
January 11, 2030 - January 1, 2011Master of Strategic Marketing at University of Wollongong, Dubai
January 11, 2030 - January 1, 2016Bachelor of Economics at Damascus University, Syria
January 11, 2030 - January 1, 2011Master of Strategic Marketing at University of Wollongong, Dubai
January 11, 2030 - January 1, 2016Bachelor of Economics at Damascus University, Syria
January 11, 2030 - January 1, 2011Qualifications
TOT Course
January 11, 2030 - July 8, 2025Project Management Course
January 11, 2030 - July 8, 2025Australian Marketing Institute Membership
January 11, 2030 - July 8, 2025Vetassess Evaluation of experience equivalent to 7 years
January 11, 2030 - July 8, 2025MCIM – Chartered Institute of Marketing (UK)
January 11, 2030 - September 18, 2025AMI Member – Australian Marketing Institute
January 11, 2030 - September 18, 2025MCIM – Chartered Institute of Marketing (UK)
January 11, 2030 - September 18, 2025Member – Australian Marketing Institute (AMI)
January 11, 2030 - September 18, 2025MCIM – Chartered Institute of Marketing (UK)
January 11, 2030 - September 18, 2025Member - Australian Marketing Institute (AMI)
January 11, 2030 - September 18, 2025Industry Experience
Consumer Goods, Manufacturing, Retail, Professional Services, Non-Profit Organization, Media & Entertainment, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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