Lopamudra Naik

Language

English
Fluent
Hindi
Advanced

Work Experience

Operational Manager – Digital Marketing at SilverXis
January 1, 2025 - October 31, 2025
Managed operations for 7+ client accounts across social media, SEO, and content teams. Built 3-layer calendar system (Notion + Sheets + ClickUp) that reduced turnaround delays by 60%. Coordinated cross-functional teams: managed approvals, tracked deliverables, flagged missed deadlines. Created SOPs and workflows that cut onboarding time by 40%. Communicated directly with high-ticket clients (ERP, logistics, hospitality, mental health). Maintained brand consistency across all platforms through quality control and gatekeeping.
Social Media Specialist at Rit Ads
December 31, 2023 - December 31, 2023
Managed complete campaign lifecycle (pitch → execution → post-mortem) for 10+ brands. Ran seasonal campaigns (Diwali, wedding season) that exceeded industry CTR benchmarks by 3x.
Operational Manager – Digital Marketing at SilverX
January 1, 2025 - November 8, 2025
Managed operations for 7+ client accounts across social media, SEO, and content teams. Built a 3-layer calendar system (Notion, Sheets, ClickUp) reducing turnaround times by 60%. Coordinated cross-functional teams, managed approvals, tracked deliverables, flagged missed deadlines. Created SOPs and workflows that cut onboarding time by 40%. Communicated directly with high-ticket clients (ERP, logistics, hospitality, mental health). Maintained brand consistency across all platforms through quality control and gatekeeping.
Social Media Lead at ABB Group (Remote - Zurich HQ)
January 1, 2025 - January 1, 2025
Led global marketing across LinkedIn, YouTube, Threads, X, Instagram; coordinated cross-country teams and managed compliance timelines; produced monthly reports influencing executive marketing decisions; trained junior team members and SMEs on platforms strategy and brand alignment; created internal SOPs that improved campaign execution speed; managed content approvals, scheduling, and quality control for international audiences.
Social Media Specialist at Rit Ads (Delhi)
December 31, 2023 - December 31, 2023
Managed complete campaign life cycle (pitch → execution → post-mortem) for 10+ brands; ran seasonal campaigns (Diwali, wedding season) that exceeded industry CTR benchmarks by 3x; achieved 50%+ organic traffic growth via SEO-integrated content strategy; collaborated with micro-influencers to drive ₹5–10 L monthly sales for jewelry & fashion brands; maintained brand consistency across platforms through quality control and gatekeeping.
Operational Manager – Digital Marketing at SilverXis
January 1, 2025 - November 8, 2025
Managed operations for 7+ client accounts across social media, SEO, and content teams. Built a 3-level calendar system (Notion, Sheets, ClickUp) that reduced turnaround delays by 60%. Coordinated cross-functional teams: approvals, tracked deliverables, and flagged missed deadlines.
Social Media Lead at ABB Group
December 31, 2025 - December 31, 2025
Supported global marketing across LinkedIn, YouTube, Threads, X, and Instagram; coordinated cross-country teams and strict compliance timelines; produced monthly reports influencing executive decisions; trained junior team members and SMEs; created internal SOPs to speed campaign execution; managed content approvals, scheduling, and quality control for an international audience.
Social Media Specialist at Various Jewelry & Fashion Brands (Delhi)
December 31, 2023 - December 31, 2023
Managed complete campaign life cycle for 10+ brands; achieved 50%+ organic traffic growth via SEO-integrated content strategy; collaborated with micro-influencers to drive ₹5–10 L monthly sales for jewelry and fashion brands.
Marketing & Communications Manager at BlackRock
July 1, 2025 - Present
Lead end-to-end digital marketing operations including paid media, SEO strategy, and marketing performance analysis for financial services campaigns. Implemented SEO and conversion optimization strategies; produced weekly and monthly performance dashboards for stakeholders.
Performance Marketing Manager at Honeywell
January 1, 2020 - March 1, 2023
Managed international digital campaigns across LinkedIn, Meta, and Google platforms; supported paid media with audience targeting insights and budget allocation analysis; led A/B testing and experimentation; enabled cross-region collaboration.

Education

Bachelor of Arts at Utkal University
January 1, 2019 - January 1, 2021
Bachelor of Arts at Utkal University
January 1, 2021 - January 1, 2022

Qualifications

Gen AI for Everyone
January 11, 2030 - October 31, 2025
Google Digital Marketing & E-commerce
January 11, 2030 - October 31, 2025
Gen AI for Everyone
January 11, 2030 - November 8, 2025
Google Digital Marketing & E-commerce
January 11, 2030 - November 8, 2025
Gen AI for Everyone - Google Digital Marketing & E-commerce
January 11, 2030 - November 8, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Financial Services