Design is driven by research, data, and product innovation, with specialized experience in Web3 and blockchain user experiences. I focus on crafting usable, impactful products and systems that scale. I believe having a strong impact on a product’s usability, alongside solving problems, is a core value I bring to every project.…

Lora Stokratuk

Design is driven by research, data, and product innovation, with specialized experience in Web3 and blockchain user experiences. I focus on crafting usable, impactful products and systems that scale. I believe having a strong impact on a product’s usability, alongside solving problems, is a core value I bring to every project.…

Available to hire

Design is driven by research, data, and product innovation, with specialized experience in Web3 and blockchain user experiences. I focus on crafting usable, impactful products and systems that scale. I believe having a strong impact on a product’s usability, alongside solving problems, is a core value I bring to every project.

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Language

English
Fluent

Work Experience

Product Designer at Trustyfy
September 22, 2024 - September 20, 2025
End-to-end design of crypto-banking hybrid platform serving 1K+ users after soft launch, expanding from crypto-only to integrated banking and credit card functionality, resulting in €10M+ transaction volume. Maintained comprehensive design system with 40+ components across web/mobile platforms while managing release coordination, reducing developer handoff time by 30%. Designed complex collaborative financial flows including multi-user wallet management, crypto-backed credit card functionality, and cross-asset transaction systems.
Product Designer at Trustfy
September 1, 2024 - Present
End-to-end product design for fintech platform serving 1K+ users; redesigned crypto wallet management and onboarding; built scalable design system with 40+ components; improved release coordination and reduced dev hand-off time by 30%.
Product Designer at Payroom.io
June 1, 2024 - October 14, 2025
Redesigned SaaS booking platform; improved scheduling, authentication and resource management flows; led updates to design system and high-fidelity prototypes for usability testing.
UX Designer at Cofi Money
October 1, 2023 - October 14, 2025
Improved Web3 user journey; added validation for all fields; managed developers to deliver features; contributed to product UX strategy.
UX Designer and PM at UA Talents
November 1, 2022 - October 14, 2025
Mapped end-to-end customer journeys using a low-code platform; performed competitive analysis; created UX improvements roadmap; consolidated interviews into a UX roadmap.
UX Researcher at Hey Mom
June 1, 2021 - October 14, 2025
Applied creativity in user research to identify pain points and needs; built a beta tester group and gathered feedback from over 30 users; led to a measurable usability improvement.
Co-founder, UX and Product Designer at TechAsk
December 2, 2020 - Present
Full product cycle across IT software engineering; scaled engineering teams and delivered agile projects with significant impact (e.g., ARR 330k in 2022).
Sales & Communications at Qwerty Software
December 1, 2020 - October 14, 2025
Built outbound channels and maintained long-term client relationships; supported full-cycle web development projects.
Co-founder, UX and Product designer at Techask
December 1, 2020 - Present
Worked on Product, User Experience Design for early stage and growth startups in Defi, fintech, and medical industries in agency environments. Scaling engineering teams and contributed to team recruitment and design decisions to deliver projects with impact of 330k ARR in 2022.

Education

Bachelor of Economics at Zaporizhzhia National University
September 8, 2013 - June 29, 2017
Bachelor's in Economics, Minor Finance at Zaporizhzhya National University
September 1, 2013 - June 1, 2017
Diploma, UX Design at Brain Station
December 1, 2023 - February 1, 2024
Diploma, UX Design at Brain Station
January 1, 2024 - September 1, 2024
Certificate, Foundation of UX Design at Google
October 1, 2023 - October 1, 2023

Qualifications

UX design certificate | Brainstation
December 10, 2023 - February 22, 2024
UX Design Diploma | Brainstation bootcamp
January 25, 2024 - September 25, 2024
UX Design Bootcamp - Brain Station
January 1, 2024 - September 1, 2024
Diploma, UX Design - Brain Station
December 1, 2023 - February 1, 2024
Foundation of UX Design - Google
October 1, 2023 - October 1, 2023

Industry Experience

Financial Services, Software & Internet, Professional Services, Media & Entertainment, Education
    Payroom.io @ via Techask OU
    • Gather data through User research and 7+interviews to shape product insights, which help to predict UX changes and better customer journey within the whole flow of the platform.
    • Aggregate insights through interviews, define Affinity themes, persona, and based on that work on Design concept for next product iterations to improve customer booking flow.
    • Work on task flows within the UX audit of the 1st version of MVP to build next roadmap iterations.
    • Utilized Design User methodologies to streamline the information architecture.
    • Work on UI - updated style guides and components based on nextui to hand over the design to developers.
    • Apply Rapid Prototyping techniques to create high-fidelity prototypes for usability testing, enhancing user experience and interaction design.
    Cofi Money @via Techask OU
    • Investigated the product design and initial customer journey.
    • Improved and implemented a streamlined customer journey process, reducing average authorization time by 25% and Deposit flow time by 35%.
    • Optimized mobile version of the app, added validation to all fields in UX flow and headed to developers.
    • Managed and coordinated team of developers to successfully deliver projects on time and within budget, achieving a 95% project completion rate.
    Uatalents

    Worked on decreasing Job Marketplace churn rates within dedicated data-driven design and research.
    Mapped the Customer journey on low-code platform, analysed pain points through user interviews, gathered competitors analysis, and created UX improvement plan for the platform and email marketing campaigns.
    Developed intuitive Sitemaps as part of a comprehensive UX strategy, resulting in increased user engagement.

    HeyMom

    Applied creativity in conducted user research, identifying key pain points and needs of target users, leading to a 20% improvement in software product usability.
    Established empathy with beta users, receiving feedback from over 30 users and encourage 15% reduction in user churn rate.

    Qwerty software

    Developed new outbound channels from the ground up.
    Cultivated and nurtured enduring client relationships.