I'm a digital media strategist with 5+ years of hands-on experience in video production, photography, and content creation. I combine creative innovation with strategic thinking to transform challenges into growth opportunities for every project and organization I work with. I thrive in collaborative settings as well as independent ventures, and I am dedicated to mastering emerging technologies and methodologies that drive measurable impact and position organizations at the forefront of digital excellence.

Yaw ofori-anyinam

I'm a digital media strategist with 5+ years of hands-on experience in video production, photography, and content creation. I combine creative innovation with strategic thinking to transform challenges into growth opportunities for every project and organization I work with. I thrive in collaborative settings as well as independent ventures, and I am dedicated to mastering emerging technologies and methodologies that drive measurable impact and position organizations at the forefront of digital excellence.

Available to hire

I’m a digital media strategist with 5+ years of hands-on experience in video production, photography, and content creation. I combine creative innovation with strategic thinking to transform challenges into growth opportunities for every project and organization I work with. I thrive in collaborative settings as well as independent ventures, and I am dedicated to mastering emerging technologies and methodologies that drive measurable impact and position organizations at the forefront of digital excellence.

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Language

English
Advanced
Akan
Intermediate
Bengali
Beginner

Work Experience

Digital Content Strategist at Evolve Digital Services
January 1, 2023 - Present
Led development of 20+ marketing campaigns, increasing client social media engagement by an average of 45%. Conceptualized and produced 30+ corporate videos, interviews, documentaries, and product commercials. Implemented data-driven content strategies, resulting in a 25% increase in client website traffic. Collaborated with marketing teams to align digital assets with campaign objectives and brand messaging.
Media Production & Digital Content Developer at Aurora 360 Ltd
January 1, 2019 - December 1, 2022
Developed 100+ virtual tours for hospitality and real estate clients, increasing property viewing engagement by 60%. Created and managed social media content calendar reaching 50,000+ followers across platforms. Led adoption of new content formats, boosting audience engagement by 35%. Established best practices for digital asset management, reducing production time by 30%.
Retail Banking Officer at Cal Bank PLC
September 1, 2017 - December 1, 2018
Generated 100,000+ cedis in new accounts through strategic client acquisition and relationship management. Achieved quarterly sales targets through effective cross-selling of financial products. Managed portfolio of 150+ clients with a 95% retention rate. Implemented customer service improvements, increasing overall client satisfaction scores.
Office Assistant at Streamline Business Services
January 1, 2014 - April 1, 2016
Streamlined document management processes, improving retrieval efficiency by 40%. Managed accounts receivable and payment processing for 50+ clients. Developed and maintained an inventory management system, reducing supply shortages by 25%.
Volunteer Teacher at Foyer MGR Le En
June 1, 2016 - August 1, 2016
Designed and implemented creative learning programs for 20+ children. Developed and executed technology-integrated lesson plans, improving student engagement by 35%. Created an inclusive learning environment integrating music, art, and literacy activities. Mentored students in positive behavior development and social skills.

Education

Master of Business Administration (Operations and Supply Chain Management) at University of Ghana
January 1, 2025 - April 18, 2026
Bachelor of Science (Agribusiness) at University of Ghana
January 1, 2017 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services