I’m a seasoned writer with more than eight years of experience across editorial, digital, and brand-led content. I specialise in turning complex information into clear, confident, and engaging stories - whether that’s high-energy social copy or long-form material aimed at senior decision-makers. Most recently, I’ve worked as a senior copywriter at Ogilvy, developing integrated campaigns for major retail clients. This includes social and digital content, scripts, and insight-driven messaging designed for fast-moving environments. Before that, I delivered copy for Nedbank Insurance, shaping campaigns, user-facing product copy, app journeys, and website content. I also bring UK-based experience from my time as a Content Executive at RSM UK, the sixth-largest tax, audit, and consulting firm in London. I produced thought-leadership articles, internal communications, and technical content for senior stakeholders, strengthening my ability to translate complex financial and organisational information into clear, accessible narratives - expertise that aligns directly with writing for professional investors. Alongside agency and corporate roles, I’ve also built a freelance portfolio serving global clients. My work includes interview-led editorial writing, brand development, and content strategy. I’m comfortable researching unfamiliar topics quickly, asking the right questions, and producing material that is both insightful and easy to understand.

Loren Shapiro

I’m a seasoned writer with more than eight years of experience across editorial, digital, and brand-led content. I specialise in turning complex information into clear, confident, and engaging stories - whether that’s high-energy social copy or long-form material aimed at senior decision-makers. Most recently, I’ve worked as a senior copywriter at Ogilvy, developing integrated campaigns for major retail clients. This includes social and digital content, scripts, and insight-driven messaging designed for fast-moving environments. Before that, I delivered copy for Nedbank Insurance, shaping campaigns, user-facing product copy, app journeys, and website content. I also bring UK-based experience from my time as a Content Executive at RSM UK, the sixth-largest tax, audit, and consulting firm in London. I produced thought-leadership articles, internal communications, and technical content for senior stakeholders, strengthening my ability to translate complex financial and organisational information into clear, accessible narratives - expertise that aligns directly with writing for professional investors. Alongside agency and corporate roles, I’ve also built a freelance portfolio serving global clients. My work includes interview-led editorial writing, brand development, and content strategy. I’m comfortable researching unfamiliar topics quickly, asking the right questions, and producing material that is both insightful and easy to understand.

Available to hire

I’m a seasoned writer with more than eight years of experience across editorial, digital, and brand-led content. I specialise in turning complex information into clear, confident, and engaging stories - whether that’s high-energy social copy or long-form material aimed at senior decision-makers.
Most recently, I’ve worked as a senior copywriter at Ogilvy, developing integrated campaigns for major retail clients. This includes social and digital content, scripts, and insight-driven messaging designed for fast-moving environments. Before that, I delivered copy for Nedbank Insurance, shaping campaigns, user-facing product copy, app journeys, and website content.
I also bring UK-based experience from my time as a Content Executive at RSM UK, the sixth-largest tax, audit, and consulting firm in London. I produced thought-leadership articles, internal communications, and technical content for senior stakeholders, strengthening my ability to translate complex financial and organisational information into clear, accessible narratives - expertise that aligns directly with writing for professional investors.
Alongside agency and corporate roles, I’ve also built a freelance portfolio serving global clients. My work includes interview-led editorial writing, brand development, and content strategy. I’m comfortable researching unfamiliar topics quickly, asking the right questions, and producing material that is both insightful and easy to understand.

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Language

English
Fluent

Work Experience

Freelance Copywriter at Multiple Clients
February 1, 2017 - Present
Provide conceptual, creative, and technical copywriting across campaigns, editorial features, R&D and grant funding proposals. Develop content strategies, lead creative teams, and collaborate with senior leadership. Deliver results across digital, print, and live formats for a diverse client base.
Senior Copywriter (Maternity Cover) at Ogilvy South Africa
August 1, 2025 - Present
Conceptual writer for PEP, PEP Home, PEP Money, and BP retail accounts; collaborate with the Creative Director and Art Director to craft insight-driven ideas and short-form brand copy. Created social copy for campaigns including Heritage Day, rugby moments, and a Taylor Swift-inspired activation; produced scripts and headlines; presented concepts to clients.
Senior Copywriter (Maternity Cover) at Nedbank Insurance, South Africa
May 1, 2025 - August 1, 2025
Wrote all copy for the Insurance Day social media campaign; developed campaign treatments for Greenbacks rewards programme; drove pilots integrating behavioural insights and lifestyle storytelling; partnered with UX, product, and marketing teams to refine vehicle cover app flow copy and contribute to the website revamp.
Grant Consultant at GRANTIFY UK
October 1, 2024 - March 1, 2025
Senior writer for client grant applications focused on technical innovations; provided guidance and ensured alignment with relevant funding opportunities; consulted with clients to develop and write detailed, compelling applications; reviewed and refined submissions for clarity and compliance to maximise funding chances.
Event Coordinator at Sex Talks
February 1, 2022 - November 1, 2023
Coordinated a London-based event platform around sex, relationships, and intimacy; led event organization and logistics; built relationships with sponsors; ensured guest experience; managed on-site operations and post-event content capture.
Team Lead & Relationship Manager at TEDx CapeTown
March 1, 2018 - January 1, 2020
Managed a workshop for 30 sponsors, organized two events for 100 people, and co-curated a TEDxCapeTownSalon in Langa. Improved annual communications with 30+ partners and suppliers; led on-site activities and relationship-building.
Content Producer at Rant + Rave, London
January 1, 2021 - November 1, 2023
Led creative development, writing, editing, and execution of a comprehensive interview-based blog campaign; partnered with 8 professionals; managed SEO-optimised website and monthly newsletter; launched an innovative blog that doubled as a sales tool; crafted scripts for explainer videos and edited copy across marketing channels.
Head of Content at LESC0 Manufacturing, Johannesburg
February 1, 2020 - October 1, 2023
Developed original website copy aligned with company mission; improved brand voice and engagement; scripted a branded video; created a cost of sales presentation that secured a new client.
Journalist at Mail & Guardian, Johannesburg
July 1, 2021 - December 1, 2023
Produced journalistic content for a high-readership investigative publication; covered travel and business topics; contributed to supplements including 'The Power of Women' and 'Greening the Future'; conducted multiple interviews with industry professionals.
Senior Copywriter at Afrika Tikkun Services, Johannesburg
June 1, 2020 - November 1, 2021
Led website redesign and collaborated with CEO and Head of Marketing to craft user-focused copy; produced social media content; lead copywriter for the Microsoft Global Skills Initiative.

Education

Industrial Psychology (Hons) at University of Cape Town
January 11, 2030 - January 1, 2015
BA Psychology at University of the Witwatersrand
January 1, 2012 - January 1, 2014

Qualifications

NLP Core Skills Introductory Course
January 1, 2018 - February 17, 2026
Strategy for Non- Strategists
January 1, 2018 - February 17, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Other