I am a hands-on Brand Design Lead and Creative Director with 30 years of experience building scalable brand systems, leading campaigns from brief to launch and elevating the work of designers, agencies and cross-functional teams—without slowing them down. I bring clarity and creative direction to fast-moving organisations where not everything is defined, balancing consistency with experimentation across digital, web, motion, event and campaign design. I am equally comfortable setting direction and executing it personally. I actively use AI tools to explore ideas faster, iterate with intention and improve creative output. Proficient in Adobe Creative Suite, Figma, Adobe XD, After Effects and WordPress, I work agile with developers to design through to live apps, templates and motion assets.…

Loren Vita

I am a hands-on Brand Design Lead and Creative Director with 30 years of experience building scalable brand systems, leading campaigns from brief to launch and elevating the work of designers, agencies and cross-functional teams—without slowing them down. I bring clarity and creative direction to fast-moving organisations where not everything is defined, balancing consistency with experimentation across digital, web, motion, event and campaign design. I am equally comfortable setting direction and executing it personally. I actively use AI tools to explore ideas faster, iterate with intention and improve creative output. Proficient in Adobe Creative Suite, Figma, Adobe XD, After Effects and WordPress, I work agile with developers to design through to live apps, templates and motion assets.…

Available to hire

I am a hands-on Brand Design Lead and Creative Director with 30 years of experience building scalable brand systems, leading campaigns from brief to launch and elevating the work of designers, agencies and cross-functional teams—without slowing them down. I bring clarity and creative direction to fast-moving organisations where not everything is defined, balancing consistency with experimentation across digital, web, motion, event and campaign design. I am equally comfortable setting direction and executing it personally.

I actively use AI tools to explore ideas faster, iterate with intention and improve creative output. Proficient in Adobe Creative Suite, Figma, Adobe XD, After Effects and WordPress, I work agile with developers to design through to live apps, templates and motion assets.

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Skills

Experience Level

Language

English
Fluent
Afrikaans
Intermediate

Work Experience

Integrated Senior Art Director / Creative Group Head at Ogilvy & Mather South Africa
May 1, 2021 - October 12, 2025
Led TTL, BTL and digital branding initiatives; steered brand strategy, creative direction and cross-department collaboration across a global team; oversaw campaigns for DStv, Sun International properties and other major clients.
Senior Art Director at Red Works (now Hogarth) – Ogilvy Initiative
May 1, 2015 - October 12, 2025
Headed creative development and production for multiple South Africa-based campaigns; aligned client needs with design, print and digital output; managed project timelines and creative quality across teams.
Senior Art Director - Freelance Brand / Agency Designer at Ogilvy & Mather
December 1, 2010 - October 12, 2025
Delivered branding, design and production for agency clients; led client brief interpretation, concept development, and multi-channel deliverables including print, OOH, digital and in-house campaigns.
Integrated Senior Art Director / Creative Group Head at Ogilvy & Mather / Geometry Global
May 1, 2021 - October 12, 2025
From traditional above-the-line advertising to digital advertising, led multi-disciplinary teams and contributed to brand strategy, creative direction and multi-channel campaigns across South Africa and Africa, including DStv Rewards, Castle, ANC, Huggies, Mondelez (Cadbury), Unilever (Dove), KFC and SuperSport.
Senior Art Director at Redworks (now Hogarth) - (Geometry Global initiative under Ogilvy & Mather)
May 1, 2015 - October 12, 2025
Permanent role delivering creative, DTP and production efficiency for clients and agencies; led brand visuals and design systems across campaigns.
Senior Art Director (Freelance) at Redworks
February 29, 2012 - October 12, 2025
Freelance senior art director delivering campaigns and production assets for clients and agencies.
Managing Director, Senior Designer at The Admissions
December 31, 2010 - October 12, 2025
The Admission offered a managerial position running Comfort Creations and Via La Moda’s in-house advertising agency; led business operations and creative direction.
Finished Artist at Cross Colours
October 1, 2007 - October 12, 2025
Finished artwork and design work for brand projects; handled in-store elements and labeling.
Owner at Vita Branding
March 31, 2009 - October 12, 2025
Owner of a boutique branding studio handling brand identity, design systems and client projects.
Art Director / Creative Group Head at Malta Branding Creative Group
December 1, 2022 - Present
Led the transition from traditional above-the-line advertising to digital advertising (SOCIAL STATIC S + VIDEOS, DISPLAY BANNERS, daily campaign mailers, UX + UI). Managed flagship brand work for DStv (SA & Africa), Sun International, Mondelez (Cadbury), Unilever (Dove), and others; collaborated across departments to align creative concept with brand strategy.
Senior Art Director / Creative Group Head - TTL, BTL & Digital at Ogilvy & Mather Integrated / Geometry Global (South Africa)
May 31, 2021 - October 12, 2025
Concentrated shopper marketing across TTL, BTL and digital brands; led campaigns for DStv Rewards, DStv South Africa & Africa, Castle, ANC, Huggies, Mondelez, Unilever, and Kellogg; provided executive creative direction and cross-functional leadership.
Senior Art Director at RedWorks (now Hogarth) / Ogilvy & Mather
April 30, 2015 - October 12, 2025
Aimed at delivering creative, DTP and production more efficiently; partnered with agencies and clients to streamline workflow and deliver impactful campaigns across multiple properties.
Senior Art Director - Freelance at Streamline Advertising (South Africa)
April 30, 2015 - October 12, 2025
Strategic creative leadership on multiple campaigns; brand development, print and digital assets, and collaboration with photographers, agencies, and clients.
Designer / Brand Designer at Various South African Agencies
January 31, 2008 - October 12, 2025
Contributed to Brand and graphic design projects including packaging, print, and identity systems; early career roles in Johannesburg.
Integrated Senior Art Director / Creative Group Head at Ogilvy & Mather South Africa
May 31, 2021 - October 12, 2025
Led integrated creative across multiple brands and channels, delivering strategic brand concepts, art direction and leadership across TL/BTL and digital platforms. Managed campaigns for clients such as DStv, Castle, ANC, Huggies, Mondelez, Unilever, KFC and SuperSport, collaborating with multi-disciplinary teams to drive multi-faceted brand success.
Senior Art Director at Redworks (now Hogarth) – Ogilvy & Mather initiative
May 31, 2015 - October 12, 2025
Focussed on delivering creative, DTP and production efficiency for key clients; led design teams and collaborated with clients and agencies to streamline workflows and output for shopper marketing and brand campaigns.
Art Director / Senior Designer at The Admission
December 31, 2010 - October 12, 2025
Managed the in-house advertising and branding for Comfort Creations and Via La Moda, including setting up backup systems, schedules, supervising teammates, and handling print-ready artwork and client deliverables.
Finished Artist at Cross Colours
October 1, 2007 - October 12, 2025
Finished artwork, brand-related design work for SA and UK campaigns, supporting in-store and labelling visuals, ensuring alignment with brand guidelines.
Junior Designer / Studio Manager at Syndicate Graphics
July 1, 1998 - October 12, 2025
Supported client campaigns, prepared in-store elements, labels, and packaging design; assisted with project coordination and production workflows.
Group Head / Art Director at Malta Vita Branding
December 1, 2022 - Present
From traditional above-the-line advertising to digital advertising, including social statistics, videos, display banners, day-to-day campaign emails, UX + UI.
Senior Art Director / Creative Group Head at Ogilvy & Mather South Africa / Geometry Global
March 1, 2016 - May 1, 2021
Led creative direction and group leadership across shopper marketing initiatives.
Senior Art Director at Red Works (now Hogarth) – Ogilvy initiative
October 1, 2011 - April 1, 2015
Delivered creative, DTP and production solutions efficiently to clients and agencies via streamlined workflows.
Group Head - Creative / Art Director at Malta Vita Branding
December 1, 2022 - Present
Overseeing branding and advertising work for a range of clients; digital and above-the-line advertising; leading a team; responsible for UX/UI and campaign execution.
Senior Art Director / Creative Group Head at Ogilvy & Mather / Geometry Global
June 1, 2016 - May 31, 2021
Integrated Senior Art Director / Creative Group Head focusing on TL, BTL and digital brands; led shopper marketing initiatives; worked on brands such as DStv, Sun International, Cadbury, Unilever, etc.
Senior Art Director at Redworks (now Hogarth)
March 1, 2012 - May 31, 2015
Delivering Creative, DTP and Production more efficiently for clients and agencies; worked on multiple campaigns.
Managing Director at The Admissions
April 1, 2009 - December 31, 2010
Managing director; ran Comfort Creations and Via La Moda’s in-house advertising agency; built and led a team; oversaw creative and operations.
Integrated Senior Art Director / Creative Group Head at Ogilvy & Mather
March 20, 2016 - May 20, 2021
Integrated TTL, BTL and digital brand leadership. Directed campaigns for DStv Rewards, DStv SA & Africa, Castle, ANC, Huggies, Mondelez (Cadbury), Unilever (Dove), KFC and SuperSport; transitioned from traditional above-the-line to digital and UX/UI alignment.
Freelance Senior Art Director at Redworks (now Hogarth)
October 1, 2011 - February 29, 2012
Freelance design and production work delivering digital and print materials; contributed to ROS-based workflows and efficient completion of campaigns.
Managing Director at The Admission
April 1, 2009 - December 1, 2010
Led the in-house agency operations, managing client work for Comfort Creations and Via La Moda, setting up processes and overseeing design teams.
Creative Design Manager - Brand (Global) at Evolution
December 1, 2022 - Present
Architected and delivered a full global brand system overhaul across 9 functions, establishing visual identity, typography, colour systems, component libraries and reusable templates that scaled across 50+ locations globally without agency dependency. Redesigned career web pages for 9+ locations, owning the design process in Adobe XD and collaborating with developers to build flexible WordPress templates. Led asset production for campaigns, launches, events and always-on posts, and directed event/experiential design for global career expos and HR summits. Managed external agencies and internal designers, building just enough structure to make great work repeatable across 50+ locations while maintaining brand flexibility. Scaled the in-house team from 2 to 4 and integrated with Marketing, reducing external reliance and increasing speed and quality. Used AI-assisted workflows to accelerate brief creation, concepting and asset production across surfaces.
Creative Director / Owner at VitaBranding
January 1, 1999 - Present
Founded an independent creative studio delivering brand identity, web design, campaigns, print, packaging and digital output for 20+ concurrent client accounts. Designed and developed the full website for Limeroc and Napaj, owning end-to-end design from concept to launch. Produced packaging and promotional materials across consumer goods, lifestyle, fashion and corporate categories with print-ready production specifications. Managed freelancers and print suppliers as the single creative point of contact from concept to delivery.
Creative Group Head - Shopper & Retail at Geometry Global (Ogilvy)
May 1, 2015 - February 1, 2016
Led design direction for Sun International's 12 properties—POS, in-store, digital and event materials, delivering high-volume, multi-site output. Served as second-in-command to the Creative Director, maintaining output quality and team momentum during high-pressure campaign cycles.
Senior Art Director at Redworks (now Hogarth Worldwide)
October 1, 2011 - April 1, 2015
Produced high-volume, multi-category design output across OOH, POS, digital banners, vehicle branding and retail environments for DStv, SuperSport, Cell C and VW, using ROS-based workflows for efficient production at scale. Mentored junior designers, establishing brief standards and quality benchmarks.
Mid-Weight Designer - Packaging at Syndicate Graphics
August 1, 1998 - December 1, 1998
Designed physical consumer product packaging for Johnson & Johnson, Clover Danone and Manhattan; built foundational knowledge of shelf appeal, print constraints and consumer-facing visual hierarchy.

Education

2 Year Diploma - Graphic Design at Inscape Design College
February 1, 1994 - December 1, 1995
LinkedIn Learning Certificates - Various courses (Social Media Marketing, Customer Experience, HTML Essential Training, etc.) at LinkedIn Learning
November 1, 2020 - February 1, 2021
Diploma at Inscape Design College
February 1, 1994 - December 1, 1995
Diploma - Graphic Design at Inscape Design College
February 19, 1994 - December 31, 1995
2 Year Diploma - Graphic Design at Inscape Design College
February 1, 1994 - December 1, 1995
2 Year Diploma - Graphic Design at Inscape Design College
January 11, 2030 - March 12, 2026
Flash 5 course at Inscape Design College
February 1, 1994 - December 1, 1995
2 Year Diploma - Graphic Design at Inscape Design College
February 1, 1994 - December 1, 1995
2 Year Diploma - Graphic Design at Inscape Design College
February 1, 1994 - December 1, 1995
Diploma in Graphic Design at Inscape Design College
January 1, 1994 - January 1, 1995
Digital Marketing Course at Red & Yellow Creative School of Business | Online
January 1, 2026 - April 9, 2026
Ogilvy Digital Marketing Academy - Animations, Banners, Responsive Banners, Facebook Ads, GWD, SVG & Filmstrip at Ogilvy Digital Marketing Academy
January 1, 2019 - January 1, 2019
LinkedIn Learning: Managing Teams; Design Thinking; Social Media Marketing; HTML Essentials at LinkedIn Learning
January 1, 2018 - January 1, 2021
Diploma in Graphic Design at Inscape Design College
January 1, 1994 - January 1, 1995
Digital Marketing Course at Red & Yellow Creative School of Business
January 1, 2026 - April 9, 2026
Ogilvy Digital Marketing Academy - Animations, Banners, Responsive Banners, Facebook Ads, GWD, SVG & Filmstrip at Ogilvy Digital Marketing Academy
January 1, 2019 - December 31, 2019
LinkedIn Learning Courses: Managing Teams, Design Thinking, Social Media Marketing, HTML Essentials at LinkedIn Learning
January 1, 2018 - December 31, 2021

Qualifications

LinkedIn Learning Certificates - Social Media Marketing
November 1, 2020 - November 1, 2020
HTML Essential Training
December 1, 2018 - January 1, 2019
LinkedIn Learning Certificate: Creating a Positive Customer Experience
November 1, 2020 - November 30, 2020
Diploma: Graphic Design
February 1, 1994 - December 1, 1995
LinkedIn Learning Certificate: Creating a Positive Customer Experience
November 20, 2020 - November 20, 2020
Managing Teams
November 1, 2020 - November 1, 2020
Social Media Marketing
November 1, 2020 - November 1, 2020
Understanding the Real Customer Journey
November 1, 2020 - November 1, 2020
Creating a Positive Customer Experience
November 1, 2020 - November 1, 2020
Design Thinking
November 1, 2020 - November 1, 2020
Diploma Module 1-8: Nutrition Leadership
January 11, 2030 - October 12, 2025
LinkedIn Learning Certificate: Creating a Positive Customer Experience
November 20, 2020 - March 12, 2026
LinkedIn Learning Certificate: Social Media Marketing
November 20, 2020 - March 12, 2026
LinkedIn Learning Certificate: Content Marketing
November 20, 2020 - March 12, 2026
LinkedIn Learning Certificate: HTML & CSS
November 20, 2020 - March 12, 2026
LinkedIn Learning Certificate
November 1, 2020 - November 1, 2020
Managing Teams — LinkedIn Learning
November 1, 2020 - November 1, 2020
Social Media Marketing — LinkedIn Learning
November 1, 2020 - November 1, 2020
Design Thinking — LinkedIn Learning
February 1, 2021 - February 1, 2021
Diploma Module 1A: Business - 7 steps to business — Institute of Nutrition Leadership
January 11, 2030 - March 24, 2026
Diploma Module 1B: Health - Diets and Deficiencies — Institute of Nutrition Leadership
January 11, 2030 - March 24, 2026
Diploma in Graphic Design
January 1, 1994 - January 1, 1995
Ogilvy Digital Marketing Academy - Animations, Banners, Responsive Banners, Facebook Ads, GWD, SVG & Filmstrip
January 1, 2019 - December 31, 2019
LinkedIn Learning Courses: Managing Teams, Design Thinking, Social Media Marketing, HTML Essentials
January 1, 2018 - December 31, 2021
Digital Marketing Course
January 1, 2026 - April 9, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Other, Software & Internet, Gaming, Telecommunications

Skills

Experience Level