Available to hire
I am an award-winning brand, marketing and creative leader with 30+ years of experience driving brand equity, digital growth and commercial outcomes across global multi-brand, multi-market environments. I build brands from the ground up, architect unified brand systems, and lead integrated campaigns with minimal agency dependency. I thrive in senior strategic leadership and hands-on execution, moving fluidly between global brand governance, performance marketing, content creation, UX design, PR and stakeholder management.
I excel at translating business goals into compelling brand stories, scalable design systems, and efficient creative workflows that deliver results at scale. My work has been recognized by D&AD, Cannes Lions, Clio, Loeries and The One Club, and I am permanently based in Malta with EU work authorization.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Afrikaans
Intermediate
Work Experience
Integrated Senior Art Director / Creative Group Head at Ogilvy & Mather South Africa
May 1, 2021 - October 12, 2025Led TTL, BTL and digital branding initiatives; steered brand strategy, creative direction and cross-department collaboration across a global team; oversaw campaigns for DStv, Sun International properties and other major clients.
Senior Art Director at Red Works (now Hogarth) – Ogilvy Initiative
May 1, 2015 - April 30, 2025Headed creative development and production for multiple South Africa-based campaigns; aligned client needs with design, print and digital output; managed project timelines and creative quality across teams.
Senior Art Director - Freelance Brand / Agency Designer at Ogilvy & Mather
December 1, 2010 - October 12, 2025Delivered branding, design and production for agency clients; led client brief interpretation, concept development, and multi-channel deliverables including print, OOH, digital and in-house campaigns.
Integrated Senior Art Director / Creative Group Head at Ogilvy & Mather / Geometry Global
May 1, 2021 - October 12, 2025From traditional above-the-line advertising to digital advertising, led multi-disciplinary teams and contributed to brand strategy, creative direction and multi-channel campaigns across South Africa and Africa, including DStv Rewards, Castle, ANC, Huggies, Mondelez (Cadbury), Unilever (Dove), KFC and SuperSport.
Senior Art Director at Redworks (now Hogarth) - (Geometry Global initiative under Ogilvy & Mather)
May 1, 2015 - October 12, 2025Permanent role delivering creative, DTP and production efficiency for clients and agencies; led brand visuals and design systems across campaigns.
Senior Art Director (Freelance) at Redworks
February 29, 2012 - October 12, 2025Freelance senior art director delivering campaigns and production assets for clients and agencies.
Managing Director, Senior Designer at The Admissions
December 31, 2010 - October 12, 2025The Admission offered a managerial position running Comfort Creations and Via La Moda’s in-house advertising agency; led business operations and creative direction.
Finished Artist at Cross Colours
October 1, 2007 - October 12, 2025Finished artwork and design work for brand projects; handled in-store elements and labeling.
Owner at Vita Branding
March 31, 2009 - October 12, 2025Owner of a boutique branding studio handling brand identity, design systems and client projects.
Art Director / Creative Group Head at Malta Branding Creative Group
December 1, 2022 - PresentLed the transition from traditional above-the-line advertising to digital advertising (SOCIAL STATIC S + VIDEOS, DISPLAY BANNERS, daily campaign mailers, UX + UI). Managed flagship brand work for DStv (SA & Africa), Sun International, Mondelez (Cadbury), Unilever (Dove), and others; collaborated across departments to align creative concept with brand strategy.
Senior Art Director / Creative Group Head - TTL, BTL & Digital at Ogilvy & Mather Integrated / Geometry Global (South Africa)
May 31, 2021 - October 12, 2025Concentrated shopper marketing across TTL, BTL and digital brands; led campaigns for DStv Rewards, DStv South Africa & Africa, Castle, ANC, Huggies, Mondelez, Unilever, and Kellogg; provided executive creative direction and cross-functional leadership.
Senior Art Director at RedWorks (now Hogarth) / Ogilvy & Mather
April 30, 2015 - October 12, 2025Aimed at delivering creative, DTP and production more efficiently; partnered with agencies and clients to streamline workflow and deliver impactful campaigns across multiple properties.
Senior Art Director - Freelance at Streamline Advertising (South Africa)
April 30, 2015 - October 12, 2025Strategic creative leadership on multiple campaigns; brand development, print and digital assets, and collaboration with photographers, agencies, and clients.
Designer / Brand Designer at Various South African Agencies
January 31, 2008 - October 12, 2025Contributed to Brand and graphic design projects including packaging, print, and identity systems; early career roles in Johannesburg.
Integrated Senior Art Director / Creative Group Head at Ogilvy & Mather South Africa
May 31, 2021 - October 12, 2025Led integrated creative across multiple brands and channels, delivering strategic brand concepts, art direction and leadership across TL/BTL and digital platforms. Managed campaigns for clients such as DStv, Castle, ANC, Huggies, Mondelez, Unilever, KFC and SuperSport, collaborating with multi-disciplinary teams to drive multi-faceted brand success.
Senior Art Director at Redworks (now Hogarth) – Ogilvy & Mather initiative
May 31, 2015 - October 12, 2025Focussed on delivering creative, DTP and production efficiency for key clients; led design teams and collaborated with clients and agencies to streamline workflows and output for shopper marketing and brand campaigns.
Art Director / Senior Designer at The Admission
December 31, 2010 - October 12, 2025Managed the in-house advertising and branding for Comfort Creations and Via La Moda, including setting up backup systems, schedules, supervising teammates, and handling print-ready artwork and client deliverables.
Finished Artist at Cross Colours
October 1, 2007 - October 12, 2025Finished artwork, brand-related design work for SA and UK campaigns, supporting in-store and labelling visuals, ensuring alignment with brand guidelines.
Junior Designer / Studio Manager at Syndicate Graphics
July 1, 1998 - October 12, 2025Supported client campaigns, prepared in-store elements, labels, and packaging design; assisted with project coordination and production workflows.
Group Head / Art Director at Malta Vita Branding
December 1, 2022 - PresentFrom traditional above-the-line advertising to digital advertising, including social statistics, videos, display banners, day-to-day campaign emails, UX + UI.
Senior Art Director / Creative Group Head at Ogilvy & Mather South Africa / Geometry Global
March 1, 2016 - May 1, 2021Led creative direction and group leadership across shopper marketing initiatives.
Senior Art Director at Red Works (now Hogarth) – Ogilvy initiative
October 1, 2011 - April 1, 2015Delivered creative, DTP and production solutions efficiently to clients and agencies via streamlined workflows.
Group Head - Creative / Art Director at Malta Vita Branding
December 1, 2022 - PresentOverseeing branding and advertising work for a range of clients; digital and above-the-line advertising; leading a team; responsible for UX/UI and campaign execution.
Senior Art Director / Creative Group Head at Ogilvy & Mather / Geometry Global
June 1, 2016 - May 31, 2021Integrated Senior Art Director / Creative Group Head focusing on TL, BTL and digital brands; led shopper marketing initiatives; worked on brands such as DStv, Sun International, Cadbury, Unilever, etc.
Senior Art Director at Redworks (now Hogarth)
March 1, 2012 - May 31, 2015Delivering Creative, DTP and Production more efficiently for clients and agencies; worked on multiple campaigns.
Managing Director at The Admissions
April 1, 2009 - December 31, 2010Managing director; ran Comfort Creations and Via La Moda’s in-house advertising agency; built and led a team; oversaw creative and operations.
Integrated Senior Art Director / Creative Group Head at Ogilvy & Mather
March 20, 2016 - May 20, 2021Integrated TTL, BTL and digital brand leadership. Directed campaigns for DStv Rewards, DStv SA & Africa, Castle, ANC, Huggies, Mondelez (Cadbury), Unilever (Dove), KFC and SuperSport; transitioned from traditional above-the-line to digital and UX/UI alignment.
Freelance Senior Art Director at Redworks (now Hogarth)
October 1, 2011 - February 29, 2012Freelance design and production work delivering digital and print materials; contributed to ROS-based workflows and efficient completion of campaigns.
Managing Director at The Admission
April 1, 2009 - December 1, 2010Led the in-house agency operations, managing client work for Comfort Creations and Via La Moda, setting up processes and overseeing design teams.
Creative Design Manager - Brand (Global) at Evolution
December 1, 2022 - PresentArchitected and delivered a full global brand system overhaul across 9 functions, establishing visual identity, typography, colour systems, component libraries and reusable templates that scaled across 50+ locations globally without agency dependency. Redesigned career web pages for 9+ locations, owning the design process in Adobe XD and collaborating with developers to build flexible WordPress templates. Led asset production for campaigns, launches, events and always-on posts, and directed event/experiential design for global career expos and HR summits. Managed external agencies and internal designers, building just enough structure to make great work repeatable across 50+ locations while maintaining brand flexibility. Scaled the in-house team from 2 to 4 and integrated with Marketing, reducing external reliance and increasing speed and quality. Used AI-assisted workflows to accelerate brief creation, concepting and asset production across surfaces.
Creative Director / Owner at VitaBranding
January 1, 1999 - PresentFounded an independent creative studio delivering brand identity, web design, campaigns, print, packaging and digital output for 20+ concurrent client accounts. Designed and developed the full website for Limeroc and Napaj, owning end-to-end design from concept to launch. Produced packaging and promotional materials across consumer goods, lifestyle, fashion and corporate categories with print-ready production specifications. Managed freelancers and print suppliers as the single creative point of contact from concept to delivery.
Creative Group Head - Shopper & Retail at Geometry Global (Ogilvy)
May 1, 2015 - February 1, 2016Led design direction for Sun International's 12 properties—POS, in-store, digital and event materials, delivering high-volume, multi-site output. Served as second-in-command to the Creative Director, maintaining output quality and team momentum during high-pressure campaign cycles.
Senior Art Director at Redworks (now Hogarth Worldwide)
October 1, 2011 - April 1, 2015Produced high-volume, multi-category design output across OOH, POS, digital banners, vehicle branding and retail environments for DStv, SuperSport, Cell C and VW, using ROS-based workflows for efficient production at scale. Mentored junior designers, establishing brief standards and quality benchmarks.
Mid-Weight Designer - Packaging at Syndicate Graphics
August 1, 1998 - December 1, 1998Designed physical consumer product packaging for Johnson & Johnson, Clover Danone and Manhattan; built foundational knowledge of shelf appeal, print constraints and consumer-facing visual hierarchy.
Creative Manager, Brand & Marketing (Global) at Evolution Gaming
December 1, 2022 - March 1, 2026Recruited as the global dedicated brand and marketing resource to develop brand and marketing strategy, rebrand and rebuild the entire global function from scratch with my team, reporting to senior leadership across a $20B+ market-cap organisation operating in 50+ locations worldwide. Architected a unified global brand system across 11 business functions, delivering visual identity, guidelines, typography, colour systems and campaign playbooks with minimal agency dependency. Co-directed multi-market paid social campaigns, driving 1,000+ qualified applications per cycle and delivering scalable templates for 50+ locations. Led employer brand campaigns, improved site traffic and organic search, redesigned global career pages, built scalable in-house creative toolkits, managed online reputation, and integrated an in-house team to 15 people. Achieved significant cost savings through in-house capability building and efficient production workflows.
Chief Creative Officer / Owner at VitaBranding
January 1, 1999 - PresentFounded and led a full-service brand and marketing consultancy, acting as sole strategist, creative director and account lead across 20+ concurrent client accounts. Delivered end-to-end brand strategy, visual identity, integrated campaigns, web design, social media, PR and print output. Authored bids and client presentations, managed media relations, built asset libraries, coordinated photography and video production, and ensured brand consistency across touchpoints. Grew and managed client relationships with a focus on delivering measurable brand and business outcomes.
Creative Group Head at Ogilvy
June 1, 2016 - May 1, 2021Senior creative and brand lead within a globally renowned integrated agency. Co-led high-profile campaigns (e.g., Philips #Shavetoremember) and oversaw UX design and multi-channel digital marketing for DStv Rewards. Managed annual price increase communications, designed and iterated on app UI, produced motion assets and banners, and established briefing standards to improve creative velocity and efficiency across multiple markets.
Managing Director at The Admission
February 1, 2008 - March 1, 2009Appointed to manage The Admission's in-house advertising agency for Comfort Creations and Via La Moda. Implemented backup systems, trained junior designers, and managed the full client lifecycle from brief to delivery, including design, print management and promotional coordination.
Senior Designer at Talk To Us
November 1, 2007 - January 1, 2008Conceptualised and designed artwork; managed other designers, collaborated with copywriters, coordinated photography, finished art and print oversight for client brands.
Finished Artist at Cross Colours
May 1, 2006 - October 1, 2007Produced finished art across in-store elements and labels for Nando's SA & UK; delivered high-quality output across a diverse client portfolio.
Finished Artist - Freelance at Jansen Graphics
November 1, 2005 - April 1, 2006Delivered finished art for brands including Nando's SA & UK, Subaru, Virgin Money, and Kellogg's; ensured high-quality packaging and label production.
Finished Artist at Strategic Communications
November 1, 2004 - August 1, 2005Rolled out packaging and label artwork for Manhattan Range; leveraged advanced Photoshop techniques for complex production tasks.
Junior Designer at Global Mouse Productions
February 1, 1996 - July 1, 1998Progressed from Junior Designer to Studio Manager within one year; managed juniors, delivery schedules, print production, and studio procedures for multiple brands.
Education
2 Year Diploma - Graphic Design at Inscape Design College
February 1, 1994 - December 1, 1995LinkedIn Learning Certificates - Various courses (Social Media Marketing, Customer Experience, HTML Essential Training, etc.) at LinkedIn Learning
November 1, 2020 - February 1, 20212 Year Diploma - Graphic Design at Inscape Design College
February 1, 1994 - December 1, 1995Flash 5 course at Inscape Design College
February 1, 1994 - December 1, 1995Digital Marketing Course at Red & Yellow Creative School of Business | Online
March 1, 2026 - May 5, 202698% Academic Score
Ogilvy Digital Marketing Academy - Animations, Banners, Responsive Banners, Facebook Ads, GWD, SVG & Filmstrip at Ogilvy Digital Marketing Academy
January 1, 2019 - January 1, 2019Qualifications
LinkedIn Learning Certificates - Social Media Marketing
November 1, 2020 - November 1, 2020HTML Essential Training
December 1, 2018 - January 1, 2019LinkedIn Learning Certificate: Creating a Positive Customer Experience
November 1, 2020 - November 30, 2020Diploma: Graphic Design
February 1, 1994 - December 1, 1995LinkedIn Learning Certificate: Creating a Positive Customer Experience
November 20, 2020 - November 20, 2020Managing Teams
November 1, 2020 - November 1, 2020Social Media Marketing
November 1, 2020 - November 1, 2020Understanding the Real Customer Journey
November 1, 2020 - November 1, 2020Creating a Positive Customer Experience
November 1, 2020 - November 1, 2020Design Thinking
November 1, 2020 - November 1, 2020Diploma Module 1-8: Nutrition Leadership
January 11, 2030 - October 12, 2025LinkedIn Learning Certificate: Creating a Positive Customer Experience
November 20, 2020 - March 12, 2026LinkedIn Learning Certificate: Social Media Marketing
November 20, 2020 - March 12, 2026LinkedIn Learning Certificate: Content Marketing
November 20, 2020 - March 12, 2026LinkedIn Learning Certificate: HTML & CSS
November 20, 2020 - March 12, 2026LinkedIn Learning Certificate
November 1, 2020 - November 1, 2020Managing Teams — LinkedIn Learning
November 1, 2020 - November 1, 2020Social Media Marketing — LinkedIn Learning
November 1, 2020 - November 1, 2020Design Thinking — LinkedIn Learning
February 1, 2021 - February 1, 2021Diploma Module 1A: Business - 7 steps to business — Institute of Nutrition Leadership
January 11, 2030 - March 24, 2026Diploma Module 1B: Health - Diets and Deficiencies — Institute of Nutrition Leadership
January 11, 2030 - March 24, 2026Diploma in Graphic Design
January 1, 1994 - January 1, 1995Ogilvy Digital Marketing Academy - Animations, Banners, Responsive Banners, Facebook Ads, GWD, SVG & Filmstrip
January 1, 2019 - December 31, 2019LinkedIn Learning Courses: Managing Teams, Design Thinking, Social Media Marketing, HTML Essentials
January 1, 2018 - December 31, 2021Digital Marketing Course
January 1, 2026 - April 9, 2026Diploma in Graphic Design
January 1, 1994 - January 1, 1995Certificate in Digital Marketing
January 11, 2030 - May 18, 2026Ogilvy Digital Marketing Academy
January 1, 2019 - January 1, 2019LinkedIn Learning Courses: Managing Teams, Design Thinking, Social Media Marketing
January 1, 2018 - January 1, 2021Industry Experience
Media & Entertainment, Professional Services, Retail, Other, Software & Internet, Gaming, Telecommunications, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
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Expert
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Expert
Expert
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Intermediate
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